Lead a talented team of Growth Marketing Strategists responsible for the development, implementation, optimization of all marketing/advertising campaigns across the UNC Health system.

Lead brand architect and marketing officer for the American made start-up strength equipment manufacturer; PRIME Fitness. Responsible for the rapid worldwide growth of the PRIME Fitness brand through a fully automated and integrated marketing strategy. Areas of focus included: Lead Generation, E-commerce, Brand Stewardship, Global Dealer/Distributor Support, Brand Ambassador Programing, Trade Show Coordination, Creative/Web Development, Social Media Management.

Co-founded Colossal Agency on the premise that Madison Avenue isn’t a place, it’s a process - and our mission was to bring that process to small-cap organizations and the start-up community. Our researched rooted approach combined engaging creative and thoughtful placement to drive awareness and bottom-line growth for over 20+ organizations and brands across the United States.