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15+ year sports marketing and revenue development specialist focused on sponsorship activation, sales, and analytics.Proven track record of successfully creating and managing six and seven figure partnerships for sports brands, properties, and athletes.Extensive knowledge of the sponsorship/media landscape including industry trends, key players and terminology, with the ability to craft integrated marketing plans and solutions.Strong goal-orientation with proven experience in building a pipeline of new business and exceeding established financial targets.Avid fan of all sports, golf nut, and assistant Little League coach.
Twelve12 Sports
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PrincipalTwelve12 Sports 2016 - PresentSports Management Services: Sponsorship Sales & Athlete Representation
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Senior Sales DirectorMvp 2021 - 2022Austin, Tx, UsStrategically sold the most advanced AI-powered, omnichannel sponsorship measurement and valuation platform for brands, agencies, properties (leagues & teams), and media organizations in sports, entertainment, and esports. -
Vice President- Sales, Certified Nfl Contract AdvisorIndependent Sports & Entertainment (Ise) 2011 - 2016Los Angeles, Ca, Us• Led all marketing efforts for over 80 professional football players including Larry Fitzgerald, Alshon Jeffery, Sammy Watkins, Greg Jennings, et al.• Increased annual marketing partnership revenues 2000% from $150K to over $3M in less than three years.• Ensured sponsor and client satisfaction from initial negotiation through activation of all corporate partnerships.• Served as agency’s primary marketing liaison between NFL clients and league, teams, and players association. -
Director, Integrated PartnershipsWorld Wrestling Entertainment, Inc. 2008 - 2011Stamford, Ct, Us• Prospected, pitched, and sold WWE Properties (sponsorships, digital and print advertising, talent endorsements, and live event activations) bringing on blue-chip partners such as 7-Eleven, ConAgra, Wrigley, and KFC.• Closed over $8.5M in individual sales leading the way for 53% year-over-year department revenue growth.• Led sales efforts for Midwest and West regions with direct reports in Chicago, Los Angeles, and San Francisco.• Guided key partnerships from administrative to C-level to ensure client satisfaction and partnership renewals. -
Senior Vice President And PartnerSme Inc. 2007 - 2008• Directed all new business development from lead generation to closing for leading sports branding agency.• Coordinated efforts among Marketing, Client Services, and Operations departments to maximize client satisfaction and identify up-sell opportunities.• Enhanced marketing communications by renovating company website to improve usability and search engine visibility and by redesigning email marketing program to increase click-through rate and lead generation.
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Svp Of Business AffairsNational Lacrosse League 2006 - 2007Philadelphia, Pa, Us• Secured new league sponsors and upgraded commitments from existing sponsors resulting in a 185% increase in overall sponsorship revenue.• Developed promotional concepts, activation platforms, and ancillary assets to help league sponsors maximize their investment and meet their marketing objectives.• Managed league staff, agency relationships, and other league resources to ensure first-rate servicing and fulfillment of all sponsors’ rights and benefits.• Negotiated strategic partnerships with YouTube and SiriusXM to create new distribution channels and revenue streams for league media content and sponsor advertising.• Assisted NLL Commissioner with expansion franchise prospecting, due diligence, and sales. Facilitated league expansion into Boston market. -
Sports Marketing ManagerReebok 2003 - 2006Boston, Ma, Us• Negotiated contracts for sponsored athletes and properties and administered a multi-million dollar budget consisting of over 1,000 sports marketing agreements.• Maximized impact of 25+ sports property sponsorships including NBA, MLB, and NFL partnerships. Coordinated program elements, developed effective activation guidelines, and led marketing execution.• Directed cross-functional teams to synchronize advertising, interactive marketing, public relations, retail promotions, and special events around Reebok’s league partnerships, sponsored teams, properties, and athletes.• Streamlined sponsorship proposal, evaluation, and tracking processes via online sponsorship management tool.
Todd Sermersheim Skills
Todd Sermersheim Education Details
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Indiana University - Kelley School Of BusinessMba -
Northwestern UniversityCommunication Studies
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Indiana University Maurer School Of LawJd
Frequently Asked Questions about Todd Sermersheim
What company does Todd Sermersheim work for?
Todd Sermersheim works for Twelve12 Sports
What is Todd Sermersheim's role at the current company?
Todd Sermersheim's current role is Principal at Twelve12 Sports.
What is Todd Sermersheim's email address?
Todd Sermersheim's email address is to****@****bok.com
What is Todd Sermersheim's direct phone number?
Todd Sermersheim's direct phone number is +131730*****
What schools did Todd Sermersheim attend?
Todd Sermersheim attended Indiana University - Kelley School Of Business, Northwestern University, Indiana University Maurer School Of Law.
What are some of Todd Sermersheim's interests?
Todd Sermersheim has interest in Home Improvement, Home Decoration.
What skills is Todd Sermersheim known for?
Todd Sermersheim has skills like Marketing, Integrated Marketing, Sports Marketing, Management, Marketing Strategy, Social Media Marketing, Program Management, Sports, Event Management, Sponsorship, Negotiation, Brand Management.
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