- Developed and executed sales strategies that delivered the targeted sales volume budget for North of River territory across portfolio that included Craft Beer, Cider and local and interstate Wines- Maintained portfolio of customers and created opportunities for horizontal growth. - Hunted for new business opportunities by thinking outside the square and working outside normal hours.

- Developed strategies and policies to achieve company’s future goals and growth plans.- Built an environment in which employees willingly produced maximum work. - Generated annual operating budget as well as all project budgets. - Produced marketing & promotion content and implemented it in a planned manner to reach different class of customers, with specific focus on social media.- Planned and assigned work to Brewing Team and Venue Managers. - Managed facilities to ensure ongoing operational effectiveness, customer satisfaction, and in line with OH&S guidelines and local government health regulations. - Direct responsibility for On Premise Sales with focus on small bars in given precincts, together with Off Premise outlets with a craft beer focus and dedicated segment strategy.- Monitored and reported back on activities and sales results from Exclusive Beverages as sales agent within Off Premise segment.- Oversaw the participation and activation of Beer Awards and Beer Festivals in line with Brewery future direction.

- Deliver the targeted sales volume growth, volume budget and EBIT result for the State.- Accountable for leading, coaching and developing a team to deliver customer service excellence and achieve an agreed set of key performance metrics within their designated territories.- Deliver profitable, financial outcomes through the execution of set initiatives in the territory by ensuring all outlets in the territory comply with the trading term/agreements, credit policies and hurdle rates. - Drive the conversion of new business opportunities which includes the demonstration of effective negotiation skills.- Demonstrate active leadership of a team to achieve performance metrics in a collaborative environment. - Responsible for the recruitment and development of talent as well as recognising strong achievements to drive a high performance culture. Lead the completion of the performance management process of a team in line with company guidelines.

• Ensured performance and talent management, together with succession planning effectiveness. Develop and continually evolve team culture.• Responsible for management of Revenue, Profit, Volume and Market Share growth across multiple categories including control of indirect and marketing budgets. • Responsible for wholesaler management including stock control of extensive Beam Global Spirit and RTD portfolio and CCA Non Alcoholic Portfolio, forecasting and management of product levels, including clearance of slow moving lines. Other wholesaling duties include the control of promotional pricing and pouring discounts and managing NPD programs.• Key Account Management of all Off Premise National and Independent Banner Groups together with Major Independent stores including rewards programs, creating and implementing promotional programs, regular business reviews, execution of New Product Development, ranging of both core and second tier products, negotiating relative share of space, and implementing state based strategies.• Lead execution of National brand and category strategies in the WA Market. Developed initiative based state business plans that ensured integration and alignment between brand and category plans. Reviewed market, brand and financial trends to maximise state and national strategy through direct interaction with key shareholders to ensure implementation of brand standards.• Develop Field Team Communication Tools to ensure that all national and state plans are executed whilst demonstrating creativity to ensure engagement. In trade coaching of sales team on the application of trade funds, compliance to negotiated programs, and the expected deliverables as a result.• Management of the CCA Licensed profile in the Liquor Industry, together with Internal key stakeholder relationship management across customer service and supply chain divisions.• Recipient of State Business Manager of the Year in 2009 and 2010

• Final role as State Account Manager for Integrated Channel which included Coles Group and Woolworths Limited together with the Petrol and Convenience segment. Directly managed two account executives with indirect responsibility of four field sales managers and 25 territory managers. Coordinate execution of National plans, whilst also developing local strategies for State Independents. Performance management through the setting and measuring of KPI’s was also a main component to the role.• Prior role as State Business Manager for the Petrol & Convenience and National Retail Channels with an account base of 1600 customers. Manage total budget including the control of trade spend and indirect costs associated with consolidating market position. Accountable for developing strategic plans and utilising key customer relationships to derive positive results from same.• Prior role as the Country Sales Manager, reporting directly to State Sales Manager, with responsibility for development of business plans in each key region, key account management, leading and coaching a team of 16 sales agents, relationship management, distribution channel analysis and the achievement of sales targets. This role also involved travelling to the respective regions. • Previously held a National Account Manager role at Head Office. Responsibilities included formulating and executing structured business plans with major Petrol and Convenience companies, market share analysis, promotional program creation and implementation, forecasting, and coaching State Account Managers.• Commenced with company as an Area Manager for Canberra ACT with responsibility for leading a sales team of six in order to drive volume and profit targets, grow account base and increase availabilities of core brands.

• Planned, developed and implemented strategy for branch operations to meet agreed performance plans within agreed budget and timeframe. Grew total membership by 20% during tenure.• Maintained systems for measurement of branch operations including the provision of advice on Award issues or union matters.• Monitored, measured and reported on branch operational issues, opportunities, and development plans and achievements within agreed formats and timeframe.• Managed and controlled branch revenue and expenditure within agreed budgets including event management (Awards Night and Golf Day) and negotiated necessary levels of sponsorship whilst also ensuring promised deliverables have been met.• Liaised with National Office to ensure they are fully informed of branch objectives, purposes and achievements. This included engagement in political lobbying on behalf of the local industry in order to highlight positive aspects and control any negativity as a result of community feedback or media coverage.• Contributed to the evaluation and development of industry strategy and performance in consultation with the local board members • Ensured all branch activities met with requirements for quality management, health and safety, environmental policies and general duty of care.

• Based in Sydney CBD, responsibilities included key account management of all 4 and 5 star hotel properties in the metro area throughout the significant Millennium and Olympics events. • Created and delivered business plans to increase distribution of core brands and increase revenue and profit returns on nationally contracted accounts. • Maintained regular proactive communication with all customers and staff on key issues within the Hospitality industry.