Todd Stratton Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

- Managed all aspects of creative campaigns, from conceptualisation to execution at Bevilles- Collaborated closely with the Marketing and E-commerce teams to develop creative concepts and execute them across various channels- Strong conceptual art skills, including image composition and art direction- Excellent knowledge of design software, including Adobe CC, Photoshop, Indesign and PremPro- Experience in managing photoshoots from pre-production to post-production, including mood boarding, styling, art direction, and selecting the final assets- Ability to interpret briefs and communicate vision effectively to the wider team- Understanding of various post-production applications in creating video from still and moving assets- Strong organizational skills, particularly in file management and workflow- Ability to work on multiple projects simultaneously and manage timelines effectively in an entrepreneurial environment.- Produced visual assets that communicated brand messaging and engaged the audience- Managed the image library, ensuring all images were organised and accessible to the wider team- Developed expertise in photoshoots and other creative elements during time at Bevilles- Understand and maintain the individual aesthetic of Bevilles to ensure the brand's creative standards are consistently met- Drive the creative conceptual development for promotional activities across the Bevilles business- Tell compelling stories through both still and motion, taking ownership of the creative process at all stages: conceptualisation, storyboarding, animating, and editing- Set and maintain guidelines, style guides, and templates- Possess a good understanding of post-production applications in creating video from still and moving assets- Prop and set production for photoshoots

Melbourne, Victoria, Australia

- Coordinate all aspects of customer relationship management at Bevilles, including data entry, segmentation, and reporting.- Collaborate closely with the Marketing and Sales teams to develop effective customer engagement strategies.- Monitor customer feedback and ensure prompt and appropriate responses.- Skilled with CRM software to track customer interactions and identify opportunities for improvement.- Regularly analyse customer data and present insights and recommendations to management.- Develop and implement targeted marketing campaigns to drive customer acquisition and retention.- Provide training and support to team members on CRM best practices.- Ensure compliance with data protection regulations and ethical standards.- Maintain accurate and up-to-date customer records.- Continually evaluate and refine CRM processes to improve efficiency and effectiveness.Creative:- Manage campaign photoshoots from conception to completion- Graphic design across Edm communications, in store signage and social assets where necessary- Strategise content plans

Melbourne, Victoria, Australia

- Manage e-commerce platform updates across all products, content, and activations- Develop clear e-commerce marketing objectives and strategies- Drive e-commerce sales, targets and KPI’s- Liaising with production and sales to plan online promotion planning and rollout- Work closely with supporting teams to deliver and launch new products on deadline - EDM strategies and planning- Execution of online marketing efforts, including EDM and social activations- Manage customer data capture and customer database- Online Sales and user behaviour data analysis- Strategise ongoing improvements for retention/return customers- Track and report on e-commerce marketing activations- Researching and actioning improvements to e-commerce website inline with business goals.- Competitor analysis- E-commerce image editing across all products- Project management of e-commerce product shoots with external agencies- Manage eternal agencies and copywriters for content delivery- Copy review across content, product, and packaging- Coordinate PR and influencer activations- Producing all marketing and sales tools, including digital brochures and print collateral- Direct POC for all online customer service enquiries- Optimising marketing processes and implementing across teams- Direct Marketing POC for all international stakeholders - Assist with coordination of brand events- Experience in developing packaging design consistent with the brand positioning

London, United Kingdom

Editorial:• POC for all Editorial across all of EMEA • Driving quarterly/yearly editorial planning • Managing the overall Marketing Teams Editorial Calendar• Create and execute scalable content for EMEA• Maintaining comms with Local and Global Stakeholders on editorial efforts• Setting targets and reporting on EMEA content and communicating this amongst EMEA stakeholders • Streamlining and improving editorial processes • Support and scale central and global content efforts for translation across 6 languages for 10 local EMEA market sites• Manage localization/translation process and copywriters• Supervise content topics and tone of voice• Oversee all visual guidelines/requirements for editorial efforts • Manage the content production team to meet deadlines• Partner with external stakeholder/contributors to collaborate on content efforts• Execute large scale editorial planning and launches across the hero/event moments throughout the year• Train all new employers across 10 markets on all editorial aspects for Think with GooglePromotion:• Manage a Social efforts and strategy with Social Agency across EMEA• Work directly with the agency for support on all social strategies• Oversee all social support of all promoted Central content • Liaise with Global teams to help align globally on reporting, design and social strategy efforts • Direct POC for all EMEA Social teams via Sprinklr• Report on Central Social Efforts and communicate this amongst Central stakeholders• Maintain social best practices with local stakeholders in 10 markets• Oversee paid promotion campaigns on editorial efforts• Execution of internal/external brand awareness campaigns• Managing internal/external events

London, United Kingdom

• Rolling contract with Google (See above)

Melbourne Area, Australia

Visual Merchandiser Administrative assistant, my duties and responsibilities consisted of the following.• Use of Quark and CS6 systems to coordinate and allocate print communication, ensuring deadlines are achieved.• Research for any project or event directed by the Visual Merchandising team and the Marketing Department.• Processing Store Graphic Requests• Point of contact for all store queries• Liaising with Field Visual Merchandisers to ensure all VM information is communicated correctly in the updates and to deadline.• Liaising with Buying, Design and VM Field Teams to ensure that trends, styling and merchandising is to the latest brand thinking.• Formatting and uploading all Visual information onto the intranet for all to access.• Support the VM Coordinator’s with product launches• Support Visual Operations team with POS graphic roll outs to stores.• Support Visual Operations team with new and modernisation store projects by coordinating the delivery of all visual elements for opening.

Melbourne, Australia

- Management of staff and maintaining a sufficient roster.- Execution of a high level of customer service.- Handling incoming external and internal calls.- Maintaining and reporting to constant correspondence from Head Office.- Training new staff on procedures and standards.- Creating spread sheets for tasking and reporting. - Maintaining and supervising the visual merchandising within the store.- Implementing product training.- Liaising with Management on sales reports, company directive and budgets.- Maintaining intranet reports and spread sheets and constant updating of the VM images.- Delegating and trouble shooting to achieve a quick and easy VM changeover. This role has allowed me take control of a neglected element of a business and to use my strong organizational skills to bring it up to the businesses expectations and standards. I maintain and report to management on implementing strategies to improve these areas further. The role has allowed me to evaluate and recommend administrative functions to improvement profitability and efficiency. Working in a very highly staffed workplace and in charge of two different departments gave me the opportunity to refine my ability to juggle many tasks and to delegate to achieve the businesses goals.

With this company my duties included sales, merchandising, sales reconciliation,processing incoming and outgoing stock, lay-buys and customer orders, cleaning. Atthis suit tailoring brand I was privy to becoming familiar with a high-end retail marketcustomer base, and I also heightened my knowledge of varying brands, including;Crane Brothers, Costume National, Jeffery West, Bill Amberg, Grenson, Panthrello,Little Brother, Gubb and Mackie.

At M.A.D.E. my duties included sales, cash exchange, sales reconciliation, processinginward and outward stock, merchandising, lay-buys and customer orders. Whileemployed at this company I was given a worthy introduction to the vital requirementsof running a successful retail store. I was also afforded the opportunities to becomingfamiliar with the stores key brands, such as Karen Walker, Luella, Lover, Ksubi,Goorin, Gorman, Perks And Mini, You Must Create and Cheap Monday.Furthermore, I learned how to suit specific customer needs and requests when lookingfor an outfit with these brands.

Master'S Degree, Sculpture

Education record

Certificate Of Busnisess Management, Business Management