Todd U. work email
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Todd U. personal email
My core belief is that communication is the key to everything. If you can’t communicate with your audiences, you can’t be successful.For the last 10 years of my career, I’ve enhanced brand awareness for consumer-facing brands and developed thought leadership for organizational executives. I have a knack for identifying the news hook or finding an alternative angle for pitching a story, and I understand what it takes to place a story thanks to my early career as a reporter and editor. Consequently, I’m also great at building relationships—especially with journalists.I’m known for having a steady hand in a crisis situation. Working in PR isn’t your typical 9-5 job, so I’m remarkably familiar with making myself available on short notice whether it’s nights or weekends.- CAREER HIGHLIGHTS -📌 Securing 150+ placements worth $5M in ad value in 2020 and exceeding KPIs for major media placements 200% for 3 prior years📌 Establishing an organization’s CEO as a thought leader by acquiring a placement for a regular column in The Washington Post📌 Positioning an organization to provide operational guidance and support government policy that would protect members’ businesses with a strategic media plan responding to the 2019 Federal Government Shutdown and 2020 PandemicLET’S CONNECT: I’m an ambitious communicator who has dealt with internal communications, crisis communications, and policy/government affairs. If you’re looking to add an asset on your team to identify trends and develop forward-looking and data-driven communications plans, I’d love to connect!👥 Send me a Connection Request (Please "Add a note" or "Personalize invite" to get a response!)📧 Or send an email to todd.usher@gmail.comWORK LIFE BALANCE: I’m a father to twin girls and an auto racing fan. I also enjoy golf, guitar playing, reading, solving puzzles and crosswords, and Lego model building.SPECIALTIES: Public Relations, Media Relations, Crisis Communications, Issue Management, Brand Positioning and Management, Brand Awareness, Thought Leadership, Media Placement, Corporate Communications, Relationship Building
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Public Relations ManagerGreystar May 2021 - PresentCharleston, South Carolina, Us
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Senior Manager, Public RelationsNational Apartment Association Sep 2016 - Sep 2020Arlington, Va, UsWithin this role, I transformed the organization’s leadership team—which was previously hesitant to speak to the media—into industry thought leaders.I wrote engaging scripts and speeches that translate complex government regulations and policies impacting residential real estate into digestible information for news media, developed the executive leadership team’s presentation skills, and coordinated media tours in New York and Los Angeles.I established PR processes to streamline information sharing and respond faster to reporter inquiries. I utilized social media channels to cultivate relationships with the media, offer industry insights, and share media placements to drive traffic to outlet and NAA websites as well.KEY ACHIEVEMENTS:📌 Secured 150+ placements worth $5M in ad value in 2020 and exceeded KPIs for major media placements 200% for 3 prior years—including earned media in The Wall Street Journal within 1 year when organization was unsuccessful for 5 years.📌 Established the CEO as a thought leader on rental housing issues with by acquiring a placement for a regular column in The Washington Post.📌 Orchestrated a last minute, late night interview for Senior Vice President of Government Affairs with NPR’s Chris Arnold, establishing SVP as a thought leader for CDC Eviction Moratorium Order.📌 Strengthened relationship with The Wall Street Journal housing reporter by offering an exclusive about LIVE Denver, which generated 9 additional interviews on rent control.📌 Spearheaded crisis communications by responding to 2019 Federal Government Shutdown and 2020 Pandemic with a strategic media plan positioning the organization to provide operational guidance and support government policy that would protect members’ businesses. -
Public Relations & Media Relations ManagerLeapfrog Solutions Mar 2016 - Sep 2016Alexandria , Va, UsI analyzed potential growth markets with flood risk and explained complex flood insurance policy in clear bylines for insurance industry magazines, press releases, and social media content. I also coordinated 3 trade show exhibitions and 2 satellite media tours to clarify benefits of flood insurance and promote flood preparedness. KEY ACHIEVEMENTS:📌 Amplified awareness of organization’s origin as a woman-owned small business by developing a corporate public relations strategy integrating storylines, news hooks, and staff expertise.📌 Attracted and won opportunities for additional placements in insurance industry trade journals after launching a creative headline with a pop-culture reference for a byline about flood insurance.📌 Directed seasonal public relations plans based on market data analysis for FEMA’s FloodSmart Coalition, a robust campaign targeting insurance agents and consumers who would benefit from flood insurance. -
Communications ManagerThe Association Of Pool And Spa Professionals Apr 2014 - Feb 2016I devised public relations plans and communications strategies with the Communications Director. I also expanded my knowledge of the industry by building relationships with executive leaders and members to be entrusted with consumer-facing campaigns sharing relevant news, policy updates, and best practices for members through press releases, newsletters, social media content, presentations, and website copy.KEY ACHIEVEMENTS:📌 Improved email open rates after pitching and securing buy-in for the addition of a CEO update video to newsletter; wrote scripts, recorded, and edited the videos.📌 Enhanced metrics and boosted consistency, engagement, and audience growth after developing and implementing a strategic social media plan and scheduling tool.📌 Doubled participation in Awards of Excellence program—transforming the program from revenue loss to revenue neutral—by introducing an awards management and voting platform.
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Manager, Public AffairsPhysician Assistant Education Association Aug 2012 - Nov 2013I established public relations presence in the organization by developing PR strategies, implementing media monitoring using Cision, and writing collateral including newsletters and press statements/releases.
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Sr. Pr CoordinatorAmerican Traffic Safety Services Association (Atssa) Oct 2010 - Aug 2012Fredericksburg, Va, UsI introduced a more consistent voice and standardized collateral for the bi-monthly newsletter, website updates, and social media posts by collaborating with cross-functional departments on a brand/style guide. -
Account ExecutiveEdelman May 2008 - Jan 2010New York, Ny, UsI was promoted after a 5-month internship to write press statements/releases, quarterly reports, media kits, and media pitches for multiple clients with global teams. I aligned media efforts with client goals and interpreted complex technical concepts for non-technical audiences to earn media placements. I also developed strong relationships with internal account executives, supervisors, and senior leaders as well as external executive leaders and famous musicians.KEY ACHIEVEMENT:📌 Authored an op-ed for Nancy Sinatra approved and published in the New York Times after she rejected efforts by Executive Vice President, Account Supervisor, and internal contact at the Grammys.
Todd U. Education Details
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Indiana University BloomingtonJournalism
Frequently Asked Questions about Todd U.
What company does Todd U. work for?
Todd U. works for Greystar
What is Todd U.'s role at the current company?
Todd U.'s current role is Public Relations and Communications Expert.
What is Todd U.'s email address?
Todd U.'s email address is to****@****tar.com
What schools did Todd U. attend?
Todd U. attended Indiana University Bloomington.
Who are Todd U.'s colleagues?
Todd U.'s colleagues are Patricio Fernandez, Benjamin Stephens, Norah Maher, Clay Carter, Orpheus F Johnson, Luke Capace, Darian Bowden.
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