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More than 20 years of client services and business development experience specializing in corporate, non-profit, and educational settings. Success in analyzing complex data models and applying them for business-process improvement, growth opportunities, organizational effectiveness, and colleague development.Summary:• Years of identifying growth opportunities• Forges and implements innovative sustainable plans and policies• Adept financial and project management from concept through completion• Promotes organizational effectiveness, and helping develop disciplined, analytical colleagues• Related success in real estate, entrepreneurship, marketing, sales, events, athletics, and education• Maintains relationships and alliances with professional and community contacts• Track record of working independently and within team environments with a sense of urgency• Demonstrates strong collaborative, leadership, interpersonal, public speaking, and analytical skillsValue-Added Services:• Quantitative Analytics, Research, Statistics• Data-Informed, Evidence-Based Decision Making• Strategic Policy Planning, Tactical Implementation• Programmatic Assessment• Brand Building, Business Development• Project Management in Budget• Team Building, Motivation, and Performance• Financial Forecasting, Budgeting, ReportingContact me today to discuss how we can work together to continue or set a new course of success to implement your company’s short-term project or long-range vision.
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Elite Account ExecutiveYelp Feb 2024 - Oct 2024DistributedFunction: Educate, strategize, and successfully sell Yelp's local, digital advertising programs; High volume of outbound sales calls to small and medium businesses in multiple industries including technology, home services, real estate, health and beauty, hospitality and events; Expert in company advertising solutions, adapting product recommendations quickly to suit clients' needs to advertise and sell their products and servicesMethod: 100% phone-based inside sales to reach as many businesses as possible daily; Own and manage a pipeline of clients; Ask probing questions and overcome customer objections and rejection; Make data-informed budget recommendation to support clients’ ROI objective; Market the business post-sale via comprehensive onboarding process to maximize lead generationImpact: Consistently achieve, exceed monthly sales quotas, targets; Sales: +$600k; Close Ratio: +50% -
Senior Account ExecutiveYelp Jul 2023 - Jan 2024Distributed
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Account ExecutiveYelp Jan 2023 - Jun 2023Distributed
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Junior Account ExecutiveYelp Aug 2022 - Dec 2022Distributed
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Associate Account ExecutiveYelp Jan 2022 - Jul 2022Distributed
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Inside Sales ContractorCredit Glory Jun 2021 - Nov 2021Function: Partner with individuals and families; Dispute and remove inaccurate accounts and fraudulent inquiries from their credit reports; Improve their scores and help them reach their financial goalsMethod: Received inbound calls from and placed outbound calls to interested parties; Discovered their concerns; educated prospective clients about their options; Administered comprehensive credit consultations and analyses; Presented options for resolution, enrolled new clientsImpact: Increased sales trajectory monthly (371.4%, 26.92%, 15.63%, 528.6% total) -
Founder & OwnerDegrees Of Freedom Jan 2010 - Aug 2018Multiple, Mobile, Downtown AtlantaFunction: Provide oversight for institutional and program performance, planning, research, and evaluation and assessment strategies related to reaffirmation of accreditation at a small university; Respond to standing and ad hoc data requests by the campus community, external accrediting bodies, agencies, and organizationsMethod: Overhauled data governance, including methodologies and analytics; Collaborated with academic and administrative units to provide accurate, timely, and appropriate analysis, and consultation; Analyzed data, trends, demographics, peer institution comparisons, retention, and persistence; Rebuilt assessment reporting process for all 21 business unitsImpact: Accurately quantified effectiveness, quickly reacted to findings, demonstrated improvement in 20/21 business units -
Institutional Research And Assessment AssociateOglethorpe University Jul 2015 - May 2018Greater Atlanta AreaFunction: Provide oversight for institutional and program performance, planning, research, and evaluation and assessment strategies related to reaffirmation of accreditation at a small university; Respond to standing and ad hoc data requests by the campus community, external accrediting bodies, agencies, and organizationsMethod: Overhauled data governance, including methodologies and analytics; Collaborated with academic and administrative units to provide accurate, timely, and appropriate analysis, and consultation; Analyzed data, trends, demographics, peer institution comparisons, retention, and persistence; Rebuilt assessment reporting process for all 21 business unitsImpact: Accurately quantified effectiveness, quickly reacted to findings, demonstrated improvement in 20/21 business units -
Outside Sales / Regional Product ManagerPlymart Apr 2006 - Jan 2008Function: First salesperson hired under new applicant-screening method at a well-respected, family-owned, home-building supply company; Serve as technical representative for high-end productMethod: Focused on under-serviced market areas; Employed turn-key, consultative approach to drive sales with buildersImpact: Led division in sales during first full season in the field (as an industry “outsider”); Routinely saved customers 5-25%, thereby driving loyalty, profit, repeat purchase, and word-of-mouth recommendations; Showed a 10.5% increase in retail sales in first eight months vs. same period in previous year ($980k vs. $890k); Produced 86.3% increase in overall sales in first eight months vs. predecessor ($980k vs. $525k) -
Director Of Pre-College ProgramsKaplan Test Prep And Admissions Feb 2003 - Mar 2006Function: Grow and strengthen relationships with existing account business while improving serviceMethod: Communicated value propositions, spearheaded reorganization and standardization of shared company informationImpact: Grew sales 27% in 36 months (80% in 2004), achieving top 1% national rank; Boosted retention rates at educational seminars from 15% to 70%; Righted business for one of the company’s 20 largest test preparation and admission centers in the country; Promoted in second year to guide pre-college and graduate admission marketing strategiesManager, Pre-College Marketing, Kaplan Educational Centers (Atlanta, GA) , 2003 to 2004Function: (Re-)establish relationships, maximize efficiency, cut costs, improve service and brand image in target marketMethod: Implemented, built value around “Admissions Ticket” PR campaign to promote events, product offeringsImpact: Turned business around from -24% to +2% in 10 months; Doubled retail business to $541k in first full year vs. $268k prior to arrival; Achieved savings of $6-8k annually by renegotiating deals with facilities and vendors hosting events; Increased strategic partnerships with schools for events (triple), retail (double) -
Manager Of CommunicationsCoaches Association Oct 2001 - Sep 2002Function: Strategize strong media and public relations campaigns for professional organization; Aid in design and content production for 18 online newsletters and three printed magazines annuallyMethod: Transitioned to a web- and print-based publication initiative; Produced daily and weekly stories about members, the industry, and the game by building relationships with coaches and administratorsImpact: Saved $30k for non-profit (1% of annual budget) in online transition; Helped dramatically increase association membership and attendance at annual convention held during Final Four
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Staff WriterThe Sportsbusiness Daily Jan 2000 - Oct 2001Charlotte, North Carolina AreaFunction: Cover wide-ranging industry news for leading daily news aggregator owned by American City Business JournalsMethod: Researched, compiled, wrote story summaries for readership, including industry decision-makersImpact: Achieved national recognition for original research; Member of award-winning staff
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Director Of Media & Public Relations / Sales & Marketing AssociateNew Jersey Shorecats Professional Basketball Mar 1999 - Nov 1999Ocean, New JerseyFunction: Publicize and promote the team throughout the community and Central New Jersey, including scouts and journalists; Originally hired as Associate Sales & Marketing Manager to sell advertising and sponsorship packages, ownership of the United States Basketball League professional club moved quickly to expand responsibilities in the front office to maximize abilitiesMethod: Wrote game notes and press releases, carried out media relations duties, coordinated venue preparations for events; Developed and executed creative initiatives utilizing positive brand imagery; Drafted and implemented program of responsibilities for college and high school interns and managersImpact: Increased awareness of the team and attendance at games
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Trade Assistant / InternAustralian Trade Commission & Consul General Jun 1997 - Aug 1997Function: Guide research initiative on U.S. communities experiencing economic growth and planning new facilitiesMethod: Researched potential market penetration for a government and multinational companies seeking to win business in the U.S.; Accumulated and managed database of architects, contractors and customersImpact: Produced report on “Community-based, Multi-purpose, Sport-and-recreation Facilities;” Identified U.S.$2 million opportunity for Australian business -
Sports EditorBergen County Newspapers Sep 1995 - Jan 1996Wyckoff, New JerseyFunction: Serve start-up media outlet (for five months before relocating to Georgia(Method: Compiled hometown bulletins, wrote feature articles, covered youth and senior eventsImpact: Helped increase circulation, grow readership, promote events
Todd Craig Skills
Todd Craig Education Details
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International Affairs -
Government / Geography -
Ramapo Regional High SchoolHigh School/Secondary Diplomas And Certificates
Frequently Asked Questions about Todd Craig
What is Todd Craig's role at the current company?
Todd Craig's current role is Broadly Experienced, Innovative, Business Process Improvement Pro.
What is Todd Craig's email address?
Todd Craig's email address is tc****@****uno.com
What is Todd Craig's direct phone number?
Todd Craig's direct phone number is +140484*****
What schools did Todd Craig attend?
Todd Craig attended Georgia Institute Of Technology, Clark University, Ramapo Regional High School.
What skills is Todd Craig known for?
Todd Craig has skills like Strategic Planning, Customer Service, Team Building, Business Alliances, Event Management, Editing, Press Releases, Customer Relations, Public Speaking, New Business Development, Business Strategy, Contract Negotiation.
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Todd Craig
Smyrna, Ga -
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