Todd Craig Email & Phone Number

Distributed

Function: Educate, strategize, and successfully sell Yelp's local, digital advertising programs; High volume of outbound sales calls to small and medium businesses in multiple industries including technology, home services, real estate, health and beauty, hospitality and events; Expert in company advertising solutions, adapting product recommendations quickly to suit clients' needs to advertise and sell their products and servicesMethod: 100% phone-based inside sales to reach as many businesses as possible daily; Own and manage a pipeline of clients; Ask probing questions and overcome customer objections and rejection; Make data-informed budget recommendation to support clients’ ROI objective; Market the business post-sale via comprehensive onboarding process to maximize lead generationImpact: Consistently achieve, exceed monthly sales quotas, targets; Sales: +$600k; Close Ratio: +50%

Distributed

Distributed

Distributed

Distributed

Function: Partner with individuals and families; Dispute and remove inaccurate accounts and fraudulent inquiries from their credit reports; Improve their scores and help them reach their financial goalsMethod: Received inbound calls from and placed outbound calls to interested parties; Discovered their concerns; educated prospective clients about their options; Administered comprehensive credit consultations and analyses; Presented options for resolution, enrolled new clientsImpact: Increased sales trajectory monthly (371.4%, 26.92%, 15.63%, 528.6% total)

Multiple, Mobile, Downtown Atlanta

Function: Provide oversight for institutional and program performance, planning, research, and evaluation and assessment strategies related to reaffirmation of accreditation at a small university; Respond to standing and ad hoc data requests by the campus community, external accrediting bodies, agencies, and organizationsMethod: Overhauled data governance, including methodologies and analytics; Collaborated with academic and administrative units to provide accurate, timely, and appropriate analysis, and consultation; Analyzed data, trends, demographics, peer institution comparisons, retention, and persistence; Rebuilt assessment reporting process for all 21 business unitsImpact: Accurately quantified effectiveness, quickly reacted to findings, demonstrated improvement in 20/21 business units

Greater Atlanta Area

Function: Provide oversight for institutional and program performance, planning, research, and evaluation and assessment strategies related to reaffirmation of accreditation at a small university; Respond to standing and ad hoc data requests by the campus community, external accrediting bodies, agencies, and organizationsMethod: Overhauled data governance, including methodologies and analytics; Collaborated with academic and administrative units to provide accurate, timely, and appropriate analysis, and consultation; Analyzed data, trends, demographics, peer institution comparisons, retention, and persistence; Rebuilt assessment reporting process for all 21 business unitsImpact: Accurately quantified effectiveness, quickly reacted to findings, demonstrated improvement in 20/21 business units

Function: First salesperson hired under new applicant-screening method at a well-respected, family-owned, home-building supply company; Serve as technical representative for high-end productMethod: Focused on under-serviced market areas; Employed turn-key, consultative approach to drive sales with buildersImpact: Led division in sales during first full season in the field (as an industry “outsider”); Routinely saved customers 5-25%, thereby driving loyalty, profit, repeat purchase, and word-of-mouth recommendations; Showed a 10.5% increase in retail sales in first eight months vs. same period in previous year ($980k vs. $890k); Produced 86.3% increase in overall sales in first eight months vs. predecessor ($980k vs. $525k)

Function: Grow and strengthen relationships with existing account business while improving serviceMethod: Communicated value propositions, spearheaded reorganization and standardization of shared company informationImpact: Grew sales 27% in 36 months (80% in 2004), achieving top 1% national rank; Boosted retention rates at educational seminars from 15% to 70%; Righted business for one of the company’s 20 largest test preparation and admission centers in the country; Promoted in second year to guide pre-college and graduate admission marketing strategiesManager, Pre-College Marketing, Kaplan Educational Centers (Atlanta, GA) , 2003 to 2004Function: (Re-)establish relationships, maximize efficiency, cut costs, improve service and brand image in target marketMethod: Implemented, built value around “Admissions Ticket” PR campaign to promote events, product offeringsImpact: Turned business around from -24% to +2% in 10 months; Doubled retail business to $541k in first full year vs. $268k prior to arrival; Achieved savings of $6-8k annually by renegotiating deals with facilities and vendors hosting events; Increased strategic partnerships with schools for events (triple), retail (double)

Function: Strategize strong media and public relations campaigns for professional organization; Aid in design and content production for 18 online newsletters and three printed magazines annuallyMethod: Transitioned to a web- and print-based publication initiative; Produced daily and weekly stories about members, the industry, and the game by building relationships with coaches and administratorsImpact: Saved $30k for non-profit (1% of annual budget) in online transition; Helped dramatically increase association membership and attendance at annual convention held during Final Four

Charlotte, North Carolina Area

Function: Cover wide-ranging industry news for leading daily news aggregator owned by American City Business JournalsMethod: Researched, compiled, wrote story summaries for readership, including industry decision-makersImpact: Achieved national recognition for original research; Member of award-winning staff

Ocean, New Jersey

Function: Publicize and promote the team throughout the community and Central New Jersey, including scouts and journalists; Originally hired as Associate Sales & Marketing Manager to sell advertising and sponsorship packages, ownership of the United States Basketball League professional club moved quickly to expand responsibilities in the front office to maximize abilitiesMethod: Wrote game notes and press releases, carried out media relations duties, coordinated venue preparations for events; Developed and executed creative initiatives utilizing positive brand imagery; Drafted and implemented program of responsibilities for college and high school interns and managersImpact: Increased awareness of the team and attendance at games

Function: Guide research initiative on U.S. communities experiencing economic growth and planning new facilitiesMethod: Researched potential market penetration for a government and multinational companies seeking to win business in the U.S.; Accumulated and managed database of architects, contractors and customersImpact: Produced report on “Community-based, Multi-purpose, Sport-and-recreation Facilities;” Identified U.S.$2 million opportunity for Australian business

Wyckoff, New Jersey

Function: Serve start-up media outlet (for five months before relocating to Georgia(Method: Compiled hometown bulletins, wrote feature articles, covered youth and senior eventsImpact: Helped increase circulation, grow readership, promote events

Master Of Science - Ms, International Affairs

Activities and Societies: Served as Graduate Research Assistant for the Office of the Dean of the Ivan Allen College of Management, Public.

Bachelor Of Arts - Ba, Government / Geography

Activities and Societies: ♦ Co-Captain, NCAA Division III Men’s Basketball Team, 1994 to 1995 ♦ Three-, Four-Year Athletics Participation.

High School Diploma, High School/Secondary Diplomas And Certificates