MAC offers center-based and in-home services, including speech and occupational therapy, assessment and diagnosis services, and individual and family therapy.

Advising company that enables clients to recapture incremental value from the sale of surplus commercial real estate and/or consumer product inventories through the purchase of advertising

Successfully launched a B2B2C white label product platform with a marketing program customized to 13 partners. The MRI and customer-journey led strategy positioned credit unions as the hero for bringing our value-added program to their savvy members. The “Just Adds Up” campaign provided personalized content across the spectrum of credit union partners and our SendGrid automated channels.• Launch achieved +40% average sales growth MOM and +20% in conversion and session traffic.• Designed KPI scorecard and led weekly socialization of partner sales, traffic and conversion performance.

Advised the program & curriculum for the Customer Experience program - a professional development opportunity for participants to develop insights and understanding about the experiences customers have with companies and brands.

In partnership with HighAlphaStudio, Colaboratory is a new company that will use data science and software to reinvent the way DTC brands create brand partnerships and collaborations.

Led a core B2B / B2C marketing team across disciplines of brand strategy; product marketing; customer experience; CRM and customer retention; data-centric performance through TradeCraft Econometric Modeling; analog and earned media; and Klaviyo automated customer retention with personalized content. Drove DTC eCommerce including Amazon/Ebay, Call Center and Inside Sales teams; Commercial Sales and four external agency partners. Broad enterprise leader also co-led NTE’s digital transformation to Microsoft 365; retail real estate steering strategy; new product development stage gate; and employee engagement. Reported to CEO; member of the officer team; advisor to the Advisory Board and Business Owners. • Drove record top-line sales at +6% to plan and bottom-line contribution that exceeded aggressive goals by +3% for F22, despite recessionary conditions in the tools & equipment categories post-pandemic.• Architected new KPI scorecard and performance-driven investment strategy that moved funds from less profitable direct channels to more efficient, digital channels within the retail footprint.• Modernized the channel mix by moving to a digital-first approach that reduced reliance on paper catalogs.• Creative new store marketing plan helped beat proforma goals in new markets, in part, from a reimagined approach to full funnel marketing across 2X more stores and close collaboration with Sales team.• Repositioned the Northern brand to a new, broader customer mindset target via enterprise-wide brand promise and a new campaign platform, “Made for This,” to better align product and retail marketing.• Successfully launched two new products - for the ESAB and North Star brands - into new customer segments which increased NTE’s share of the welding and pressure washer product categories.

Member of Google’s Retail Advisory Council (RAC) - a cross-section of omni-channel marketing and technology executives focused on transforming the relationship between brands and the customers they are privileged to serve.

Led B2B / B2C marketing team across disciplines of brand strategy; creative; customer analytics and data science; customer experience; commercial CRM; earned, offline and performance media; and three external agency partners. Reported to CEO; member of the officer team; advisor to the Board of Directors.• Achieved positive traffic growth of +2%; reversing 8 quarters of declines through the successful “These Are The Floors Homes Are Built On” campaign; repositioned and rebranded from Lumber Liquidators to move upmarket while overcoming a negative legacy; LL stock grew from $10 to $30. • Co-led re-architecting of the customer experience. Partnering with Sales and Ecommerce leaders, moved to an innovative omnichannel focus that drove shorter sales cycles and higher conversion rates. • Introduced a new KPI structure and new Ovative media mix and multi-touch attribution efficiency model (MAP) to enhance marketing investment return by +5% ROI; introduced quarterly brand tracking that identified awareness issues and key areas for shaping brand perception through our content.• Led development of a powerful influencer / PR partnership with former HGTV personalities. LL Style helped drive greater engagement with our web experience, contributing to the shortening of decision cycles.• Inspired a small but powerful marketing team to world-class performance. Coached a former newspaper editor - working for us as a copywriter - into the marketing strategy leader she dreamed of becoming.

Brought in key leaders to build a highly skilled, results-oriented team to strategically optimize all marketing channels, partnerships, approaches and budgets resulting in traffic and conversion turnarounds. Reported to CFO; member of the officer team; advisor to the Board of Directors.• Altierus Career Colleges: Increased year-over-year branded leads by 100% at 50% less media spend through the “New Path to a New Career” campaign; increased branded organic site visits by 2.5X through a new mix of media including a switch to paid social to augment online lead generation. Renamed this network of career schools to separate from a negative legacy.• WyoTech Advanced Automotive Training Schools: Drove +10% monthly increases in branded leads from repositioning the brand, the “Born for This” campaign and new data-driven media mix. Increased engagement +170% via unique performance digital campaigns and social media, drove higher-quality leads improving the rate of leads-to-interview by +13%, and increased weekly enrollments +2%.

Led retail marketing team across the disciplines of brand strategy; offline media; creative; CRM and customer loyalty; customer analytics and data science; and six external agency partners. Reported to EVP of Marketing.• Achieved +3% in key customer growth and best sales results for retail segment in six quarters resulting from differentiated brand strategy and the “Let’s Get You Back to the Garage” campaign. Partnering with Field Sales team, the effort also drove +4% awareness gains and +2% increase in retail customer traffic via an enhanced mix of content.• Successful new product and service launches solved problems for Advance in the customer’s journey. The new digital service platform – Buy Online Pick Up in Store in 30 Minutes – grew our omnichannel customers by +2% and the Brakes In Stock Guarantee solved a key out of stock issue for Car Guys.• Retention: Drove $180M in incremental year one sales from existing customers through the successful launch of an innovative (for the auto parts category), digital-only loyalty program. • Led the award-winning Feld Entertainment/Monster Jam partnership to significant sales and awareness gains.• Reinvigorated & reignited a frustrated marketing team to higher performance and new levels of innovation.