Todd A Reed Email & Phone Number

St. Louis, Mo, Us

St Louis, Missouri, United States

Creating, producing, and hosting Graybar's podcast, Keepin' The Lights On. This entails all aspects of creating the show from the ground up. Ongoing efforts include booking guests, hosting the show, editing, posting, and marketing the episodes. In addition, I host Graybar's webinars that are broadcast to all markets.

St Louis, Missouri, United States

Responsible for contractor voice of the customer collection and insights.Ensure execution of sales enablement programs at all levels in the company.Leadership for digital and physical services development.Gather and report on trends in the construction industry.Develop and execute national trade show strategy. Lead organizational change efforts.Provide insight and direction for innovation council and projects.Seek alignment with National Market and National Product Management.

St Louis, Missouri, United States

Lead the corporate innovation program entitled, NEXT. Created and lead process team to improve and finalize the innovation operating model. Unify all company innovation efforts.Lead the 16 person Innovation Council and Innovation Project Management Office.Create Idea Challenge campaigns to inspire and gather ideas from all employees.Coach Idea Challenge finalists in pitch preparation.Co-Launch idea management software.

Greater St. Louis Area

Create marketing strategy and follow through for the construction/contractor market. Contractors include both electrical contractors, electricians, communications installers, VARs, and other specialized contractors. Create and maintain services marketing.Create opportunities for our Counter/City Desk managers to increase business to our 200+ across the country.ResponsibilitiesSpearhead marketing messaging and strategy for our largest B2B segment. Leverage insight gained from listening to customers' challenges to create integrated marketing programs aligning with overall branding and strategic vision. Lead development of social media initiatives for largest B2B segment. Editorial oversight for website, social media, blogs, videos, and print articles.Develop awareness campaigns using blogs, social content, and videos.Created marketing materials and system for services and new products. Trade show theme and design leadership. AchievementsNew service marketing led to 19.5% sales growth including an increase in margin outpacing the overall market. Improved social media presence and interactions 25% year over year.Increased booth traffic for trade shows by leading redesign of booth and intentional insight driven messaging.Instituted lead generation and customer feedback program for national shows.Created 200+ videos to support supplier and service programs.

Greater St. Louis Area

Created new product and services marketing programs.Oversee editing of internal sales and marketing website and email program.Create opportunities for our Counter/City Desk managers to increase business to our 200+ across the country.

Lead centralized national inside sales team. Supported local teams reach specialized markets, including:Telecommunication Contractors/InstallersFederal, State, and Local GovernementsEducation (Public and Private) K-UniversityHealthcareIndustrialIn addition, created opportunities for our Counter/City Desk managers to increase business to our 200+ across the country.ResponsibilitiesImplemented internal sales training program. Motivated team by creating culture of appreciation and celebration. AchievementsLead team to double digit sales growth. Sales and gross margin outpaced overall company averages. Culture changes and sales growth continued 5 years after my departure. Increased number of sales representatives hitting goal from 10% to 54% in two years.80% sales growth in low performing accounts in the first year. Founded digital signage program in 15 pilot locations. Program grew to 40+ locations.

Creating opportunities for our counter managers to increase business to our Counter/City Desk locations across the country.

Inspired and Intentional Business Show Podcast - Interviewing leaders who are balancing profit, people, and purpose. Created to inspire those who want to regain passion for work, inspire teams, and improve their communities. 140 Episodes may be found at www.inspiredandintentional.com, iTunes, and Stitcher.

Marketing Department of 1.Created integrated marketing for growing business from $5 million to $14 million in 5 years.Won 11 National Association of Electrical Distributor "Best of the Best" marketing awards, including industry-wide Overall Best of the Best in 2004.

Managed accounts. Coordinated all flight and ground arrangements for aircraft owners. Coordinated with ground crews to meet the needs of our customers.

Sales and marketing for family owned travel agency.

Bachelor Of Science, Business Administration

Activities and Societies: Air Force ROTCMajored in Business Administration, emphasizing marketing and small business. I received a minor.

General, General Studies

Activities and Societies: Debate and Forensics Team. Forensics = competitive speeches