Todd Basche Email & Phone Number

Los Altos, Ca, Us

I help tech product companies increase revenue by up to 200% and substantially grow market share. At Axon and Apple I led product teams to develop world-class products with validated Product Market Fit that generated multiple revenue streams and set them on a strategic path to scale. I work hands-on with your product teams, applying best practices from Apple and Axon to get your team to the next level.In two months you will see how your product team is transformed.* Law Enforcement* Consumer products* Enterprise Software* Roadmap planning to shift business models from HW revenue to SW and services.* Private Equity (PE) firms Due Diligence technology evaluations, competitive analysisAs the Lead Mentor at Stanford GSB, The Lean LaunchPad: Getting Your Lean Startup Off the Ground" with Steve Blank. I advise teams of entrepreneurs, helping them vet their ideas and start their companies. I also am a Mentor to the Hacking for Defense (H4D) program and the Norwegian startups and Naval cohorts.

Coaching and Mentoring companies who are building product for the DOD and the government ..I have coached over 45 companies creating products for the Navy, Army, Marines, and Air Force. I have also advised Norwegian companies on how to bring their products to the US markets.I work with founders to develop commercial use cases for their technology through Customer Discovery and PMF validation.A few of the companies I've coached are :LevatoFlipGreen AmmoUSULAnthroAVJUBunkeretc

San Francisco, Ca, Us

Applied hands-on methodology to lead product teams at early-stage companies.Leads teams to develop new products with Validated Product-Market fit.Created new revenue streams for companies with existing products .Saved 3 months of development by validating new product concepts with customers.

San Jose, California, Us

At LYT I was interim CPO . Conducted Customer discovery interviews and taught this methodology to the product teams.Created mockups and sped up engineering development by 50%.Taking the idea and CEO direction, using my hands-on methodology, drove the development of the correct feature set and the roadmap of follow-on products. We brought to life the Vision of cloud-based traffic and transit optimization for cities.Led and taught the team how to develop transformational products with Product market fit that delights customers.The company is one of the fastest-growing smart city startups in the USA.

Scottsdale, Az, Us

Defined and developed an entire roadmap of 6 new products – including six patents – that have doubled revenue within 2 years of introduction. Introduced VOC and innovation to product management, which increased sales and transformed quality. Collaborated closely with Axon customers (police & and public safety). Responsible for strategy, research, product management, reliability and definition of all hardware and software products (SaaS Enterprise software and mobile clients both Android and IOS), AI (Artificial Intelligence) and hardware development. Created new world-class intelligent body cameras, in-car cameras, CEWs, and SaaS SW. Managed international teams around the world including Scottsdale, Seattle, NYC, Finland, and Vietnam. We used AI and Machine Learning (ML) to enhance the capabilities of our HW and SW solutions. Led the strategy for innovation and research while managing the new product strategy and product management(HW , Software, AI and Machine Learning (ML)), all hardware engineering, test, reliability, and validation. A member of the executive management team, reporting to the president driving Axon’s mission of protecting life and protecting truth.I was responsible for ensuring Product Market Fit (PMF) and that we tested and confirmed our Unique value proposition (UVP) using extensive Voice of the Customer interviews(VOC) .

Round Rock, Texas, Us

Led product planning and marketing for software on all endpoint devices for $26 billion client business. This includes all PCs, Chromebooks and tablets. All new Software product development.• Defining and executing strategy to provide unique differentiation on Dell commercial and consumer client devices. Innovated in a commodity space through software products. Won Best of CES 2018 Product management responsibilities include creating user experiences, detailed PRD's, UX designs and user stories for consumer and commercial software offerings. All using the Agile process.Dell Mobile Connect is the SW product that seamlessly connects your PC and your phone, so you can access all applications from your PC desktop, text, and make and receive calls from your PC desktop.• Responsible for ~$300 million annual revenue through Software sales online, offline and on-the-box. • Lead partnership and integration with Dropbox, Adobe, Microsoft, and McAfee. • Re-defining Dell consumer and small business strategy including online and on-the-box merchandising.Developed the award-winning 6mm Dell Android tablet with 3D depth cameras. Managed teams globally.

Created a new product – the WordLock (22 patents) – as well as an entirely new category in the $1B personal-security market. Raised financing, built a team, and grew the business to $10 million, starting from scratch. Competed successfully against entrenched competitors like Masterlock. Product was a worldwide success, selling well over 10M units in 11 countries.• Shipped first WordLock to Kmart (2008) and expanded to 100 SKUs and 40,000 doors of retail distribution including Walmart, Target, and Office Max. Doubled YoY revenue each year from 2008–2012. • Won Staples Invention Quest in 2005 and over 15 subsequent awards for innovative product design. Featured on national TV (CBS & ABC) and cited among “Top 100 New Inventions” by US Patent & Trade Office. • Extensive Press and TV experience including Regis & Kelly and Neil Cavuto Business hour..• Continually improved P/L, product development, worldwide sales, finance, and operations.Successfully raised capital for the company.• Hired IB Duff and Phelps and orchestrated a successful sale of the business in Q2 2013Managed all teams around the world, with sales in 11 countries.

San Jose, California, Us

Executive Vice President and General Manager of Emerging Businesses (Digital Commerce)Created a new model (SaaS), platform, and software infrastructure for digital commerce – the “WebPortal storefront” – that opened up new revenue streams. This was one of the first SaaS applications that was OEM'd by AOL and Yahoo to serve as their digital commerce platform. A pioneering SaaS application Expanded existing business beyond channel guides and digital copyright management (P2P Anti-Piracy, Ripguard, Total Play) into Enterprise Software. Hired top talent for cross-functional teams. • Generated over $20M in new revenue – within first year – by producing innovative new products for top game developers, retailers, and digital-content producers such as Disney, EMI, Warner, Real, and SONY. • Innovated with a new business model of try/buy for software, music, video, and gaming – using the SaaS model with a six 9’s distributed back-end to service gaming channels for AOL, Yahoo, and Earthlink.Managed a worldwide international development effort that included Santa Clara, the UK, and Spain.

Cupertino, California, Us

Full responsibility for the i-Life and iWork suite of products working directly with Steve Jobs on these products. Revamped program management and introduced modern development techniques including new KPI's – that achieved on-time and under-budget delivery for all i-Apps. Managed 6 directors and 175-person dev team.• Created software up-sell strategies that generated $50M incremental revenue within 24 months of release.• Conceived an entirely new product and business model; sold this to executive staff and created the iLife suite, which integrated all consumer applications• Initiated a new direction to enhance customer feedback methodology, metrics, and reporting which resulted in the gathering of input from over 200,000 customers.• Concurrently created 5 apps – on time – for Mac world: iTunes, iMovie, iPhoto, iDVD & DVD Studio Pro.

Participated as a founding SVP of SaaS provider startup company funded by Kleiner Perkins. Managed 6 directors responsible for product management, marketing, and engineering in multiple locations. Created strategy, roadmap, and product plans for the company.• Created the enterprise software suite for provisioning, configuration and management of large data-centers. Sold SaaS model to large customers such as Sony Digital Pictures and Salt Lake City Olympics.This was an early version of what AWS has become. Management for Data centers and SW configurable resources.• Designed and introduced a new category of cloud-based infrastructure enterprise software including the creation of a CIO dashboard product that tracked and trended real-time utilization of CPUs, disks, bandwidth, and application performance in the Cloud ie in our secure 6 nine's data-centers. Included an automated onboarding product that supported real-time updates of client applications in the Cloud.

Carlsbad, California, Us

Joined at $100M level – Enterprise Software Company with 2M users at 6000 corporate sites– and played key role that tripled growth to $300M. Reinvigorated Remedy’s flagship product – led all software development of the first new release of Remedy software in 7 years (over 1 million lines of code) – which became highly profitable and won top industry awards from PC Magazine and others.• GM of EWA Business Unit: Founded a new division – conceived initial strategy and drove the market analysis – and recruited sales, marketing, and dev teams. Brought 3 new enterprise software products to market and sold $4M within the first operating year.• Vice President of Software R&D: Led Software group – 260 people & $34M budget – for UNIX & NT client/server systems: Established PM process that resulted in concurrent shipment of multiple products with highest-ever quality. Developed QA strategy with automated “Quicklooks” that provided 50% coverage for each build. Created the first continuation engineering team – in CA and India – which relieved product development teams by 90%.

Fremont, California, Us

Created a brand new consumer product company that shipped over 4 million scanners. Managed all software and hardware development including ASICS and both Mac and Windows Consumer Software.• Developed business plan – with 2 co-founders – that led to public offering and $600M valuation within 3 years. Shipped 2M+ units annually – OEM & retail sales over $150M – in 7 languages on 2 platforms. • Conceived of products that won over 15 top awards for best-in-category and industrial design (Byte, PC Mag, others).• Established key OEM relationships with Hewlett Packard, Compaq, Xerox and Brother closing deals resulting in shipments of over 3M copies/year in 7 languages and 2 platforms.• Developed 5 high-speed ASIC-based scanner products in 4 years – all shipped with first-pass silicon.

Palo Alto, Ca, Us

Quickly promoted to managing all desktop SPARC Station hardware development worldwide, including low end, mid-range and high-end systems and embedded graphics controllers. Managed 250 people across three sites including ASIC’s, board-level design, packaging, and mechanical engineering with a budget of $35M.• Managed the development of the industry's 1st every multi-processor desktop system. • Achieved an “impossible” mandate from Sun’s CEO by creating the world’s first $5K SPARC system.• Cut I/O cost by 40% – resulting in the sale of 3M SPARCs – by consolidating multiple “cores” into custom designs. Managed developed of 2-D and 3-D graphics ASICs that shipped in all SUN SPARC Stations.• Restructured a team of 75 hardware engineers into the Entry-SPARC division that produced the highest volume shipping workstations. These machines were the clients for the computing model we developed that would become Cloud Computing.• Established and institutionalized the methodology of full system simulation into the SPARC station product line which increased yields and reliability.• Managed developed of 2-D and 3-D graphic ASIC’s that shipped in all SUN SPARC Stations.

San Jose, California, Us

Director of System Products for startup company that pioneered RISC processing. Shipped three full releases and ran all system-level product development.

Houston, Texas, Us

Responsible for all Work Station product development including ASICs, board-level designs and firmware. I was an early member of the team.

Bsee, Engineering

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