Todd Basche

Todd Basche Email and Phone Number

Expert in guiding your product team to develop world-class products with validated Product Market Fit that generate multiple revenue streams and sets your company on a path to scale faster.Product Market Fit | Ideation @ Transformational Products Inc.
Todd Basche's Location
Los Altos, California, United States, United States
Todd Basche's Contact Details
About Todd Basche

A Product Expert with 25 years of experience in transforming businesses through new product creation.Are you developing the right products that get market traction quickly?As the CEO, are you confident your team is validating Product Market Fit?Are your product strategy and roadmap world-class?I work hands-on with your product teams to build products that will generate 2X revenue and create multiple revenue streams.I have developed a hands-on, concrete methodology for turning ideas and desires into successful transformational products. By applying best practices from Apple and Axon, I will guide your product teams to get to the next level and achieve PMF and 2x revenue.In two months, your product team will be transformed. At Apple, I created the iLife suite, the world's most popular consumer software suite. At Axon, I led the product team and created a suite of HW and SW products that 2X'd revenue and created multiple new SW revenue streams as subscriptions. These products led the pivot from HW revenue to SW revenue.At LYT.ai, I led the product team to create products that 3X'd revenue and established them as the leader in Smart City Software.At Stanford GSB Lean Launchpad program, I am the lead mentor for over 50 entrepreneurial startups, coaching them to take ideas and turn them into revenue-generating products with PMF.Todd Basche is a seasoned product innovator helping technology companies, including Apple, Dell, and Axon, develop industry-leading products. As CPO at Axon, his work in law enforcement tech helped double revenue and impact millions. With 37 patents, multiple Best of CES awards, and expertise in both hardware and software, Todd guides companies to identify product-market fit, refine value propositions, and conduct customer discovery. He also helps them build long-term strategic visions by addressing internal core competencies, customer pain points, and market opportunities to create transformational products. Todd is the Lead Mentor at Stanford's Lean Launchpad.

Todd Basche's Current Company Details
Transformational Products Inc.

Transformational Products Inc.

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Expert in guiding your product team to develop world-class products with validated Product Market Fit that generate multiple revenue streams and sets your company on a path to scale faster.Product Market Fit | Ideation
Todd Basche Work Experience Details
  • Transformational Products Inc.
    Expert Product Consultant
    Transformational Products Inc. Oct 2018 - Present
    Los Altos, Ca, Us
    I help tech product companies increase revenue by up to 200% and substantially grow market share. At Axon and Apple I led product teams to develop world-class products with validated Product Market Fit that generated multiple revenue streams and set them on a strategic path to scale. I work hands-on with your product teams, applying best practices from Apple and Axon to get your team to the next level.In two months you will see how your product team is transformed.* Law Enforcement* Consumer products* Enterprise Software* Roadmap planning to shift business models from HW revenue to SW and services.* Private Equity (PE) firms Due Diligence technology evaluations, competitive analysisAs the Lead Mentor at Stanford GSB, The Lean LaunchPad: Getting Your Lean Startup Off the Ground" with Steve Blank. I advise teams of entrepreneurs, helping them vet their ideas and start their companies. I also am a Mentor to the Hacking for Defense (H4D) program and the Norwegian startups and Naval cohorts.
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  • Bmnt Ventures
    Dod Company Advisor
    Bmnt Ventures Nov 2018 - Present
    Coaching and Mentoring companies who are building product for the DOD and the government ..I have coached over 45 companies creating products for the Navy, Army, Marines, and Air Force. I have also advised Norwegian companies on how to bring their products to the US markets.I work with founders to develop commercial use cases for their technology through Customer Discovery and PMF validation.A few of the companies I've coached are :LevatoFlipGreen AmmoUSULAnthroAVJUBunkeretc
  • Portola Valley Partners
    Chief Product Officer
    Portola Valley Partners Jan 2020 - Jan 2022
    San Francisco, Ca, Us
    Applied hands-on methodology to lead product teams at early-stage companies.Leads teams to develop new products with Validated Product-Market fit.Created new revenue streams for companies with existing products .Saved 3 months of development by validating new product concepts with customers.
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  • Lyt
    Chief Product Officer-Interim
    Lyt Aug 2020 - Nov 2021
    San Jose, California, Us
    At LYT I was interim CPO . Conducted Customer discovery interviews and taught this methodology to the product teams.Created mockups and sped up engineering development by 50%.Taking the idea and CEO direction, using my hands-on methodology, drove the development of the correct feature set and the roadmap of follow-on products. We brought to life the Vision of cloud-based traffic and transit optimization for cities.Led and taught the team how to develop transformational products with Product market fit that delights customers.The company is one of the fastest-growing smart city startups in the USA.
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  • Axon
    Chief Product Officer Executive Vice-President World-Wide Products
    Axon Oct 2016 - Sep 2018
    Scottsdale, Az, Us
    Defined and developed an entire roadmap of 6 new products – including six patents – that have doubled revenue within 2 years of introduction. Introduced VOC and innovation to product management, which increased sales and transformed quality. Collaborated closely with Axon customers (police & and public safety). Responsible for strategy, research, product management, reliability and definition of all hardware and software products (SaaS Enterprise software and mobile clients both Android and IOS), AI (Artificial Intelligence) and hardware development. Created new world-class intelligent body cameras, in-car cameras, CEWs, and SaaS SW. Managed international teams around the world including Scottsdale, Seattle, NYC, Finland, and Vietnam. We used AI and Machine Learning (ML) to enhance the capabilities of our HW and SW solutions. Led the strategy for innovation and research while managing the new product strategy and product management(HW , Software, AI and Machine Learning (ML)), all hardware engineering, test, reliability, and validation. A member of the executive management team, reporting to the president driving Axon’s mission of protecting life and protecting truth.I was responsible for ensuring Product Market Fit (PMF) and that we tested and confirmed our Unique value proposition (UVP) using extensive Voice of the Customer interviews(VOC) .
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  • Dell
    Vice President , Software Planning & Product Management For All Dell'S Clients Worldwide.
    Dell 2013 - Oct 2016
    Round Rock, Texas, Us
    Led product planning and marketing for software on all endpoint devices for $26 billion client business. This includes all PCs, Chromebooks and tablets. All new Software product development.• Defining and executing strategy to provide unique differentiation on Dell commercial and consumer client devices. Innovated in a commodity space through software products. Won Best of CES 2018 Product management responsibilities include creating user experiences, detailed PRD's, UX designs and user stories for consumer and commercial software offerings. All using the Agile process.Dell Mobile Connect is the SW product that seamlessly connects your PC and your phone, so you can access all applications from your PC desktop, text, and make and receive calls from your PC desktop.• Responsible for ~$300 million annual revenue through Software sales online, offline and on-the-box. • Lead partnership and integration with Dropbox, Adobe, Microsoft, and McAfee. • Re-defining Dell consumer and small business strategy including online and on-the-box merchandising.Developed the award-winning 6mm Dell Android tablet with 3D depth cameras. Managed teams globally.
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  • Wordlock, Inc.
    Ceo
    Wordlock, Inc. Jan 2008 - Jul 2013
    Created a new product – the WordLock (22 patents) – as well as an entirely new category in the $1B personal-security market. Raised financing, built a team, and grew the business to $10 million, starting from scratch. Competed successfully against entrenched competitors like Masterlock. Product was a worldwide success, selling well over 10M units in 11 countries.• Shipped first WordLock to Kmart (2008) and expanded to 100 SKUs and 40,000 doors of retail distribution including Walmart, Target, and Office Max. Doubled YoY revenue each year from 2008–2012. • Won Staples Invention Quest in 2005 and over 15 subsequent awards for innovative product design. Featured on national TV (CBS & ABC) and cited among “Top 100 New Inventions” by US Patent & Trade Office. • Extensive Press and TV experience including Regis & Kelly and Neil Cavuto Business hour..• Continually improved P/L, product development, worldwide sales, finance, and operations.Successfully raised capital for the company.• Hired IB Duff and Phelps and orchestrated a successful sale of the business in Q2 2013Managed all teams around the world, with sales in 11 countries.
  • Tivo
    Executive Vice President , General Manage Of Emerging Businesses
    Tivo Jun 2003 - Jul 2006
    San Jose, California, Us
    Executive Vice President and General Manager of Emerging Businesses (Digital Commerce)Created a new model (SaaS), platform, and software infrastructure for digital commerce – the “WebPortal storefront” – that opened up new revenue streams. This was one of the first SaaS applications that was OEM'd by AOL and Yahoo to serve as their digital commerce platform. A pioneering SaaS application Expanded existing business beyond channel guides and digital copyright management (P2P Anti-Piracy, Ripguard, Total Play) into Enterprise Software. Hired top talent for cross-functional teams. • Generated over $20M in new revenue – within first year – by producing innovative new products for top game developers, retailers, and digital-content producers such as Disney, EMI, Warner, Real, and SONY. • Innovated with a new business model of try/buy for software, music, video, and gaming – using the SaaS model with a six 9’s distributed back-end to service gaming channels for AOL, Yahoo, and Earthlink.Managed a worldwide international development effort that included Santa Clara, the UK, and Spain.
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  • Apple Computer
    Vice President Of Application Software
    Apple Computer Jan 2001 - Jun 2003
    Cupertino, California, Us
    Full responsibility for the i-Life and iWork suite of products working directly with Steve Jobs on these products. Revamped program management and introduced modern development techniques including new KPI's – that achieved on-time and under-budget delivery for all i-Apps. Managed 6 directors and 175-person dev team.• Created software up-sell strategies that generated $50M incremental revenue within 24 months of release.• Conceived an entirely new product and business model; sold this to executive staff and created the iLife suite, which integrated all consumer applications• Initiated a new direction to enhance customer feedback methodology, metrics, and reporting which resulted in the gathering of input from over 200,000 customers.• Concurrently created 5 apps – on time – for Mac world: iTunes, iMovie, iPhoto, iDVD & DVD Studio Pro.
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  • Logictier
    Senior Vice President Of Software Engineering And Product Management
    Logictier Jan 2000 - Dec 2001
    Participated as a founding SVP of SaaS provider startup company funded by Kleiner Perkins. Managed 6 directors responsible for product management, marketing, and engineering in multiple locations. Created strategy, roadmap, and product plans for the company.• Created the enterprise software suite for provisioning, configuration and management of large data-centers. Sold SaaS model to large customers such as Sony Digital Pictures and Salt Lake City Olympics.This was an early version of what AWS has become. Management for Data centers and SW configurable resources.• Designed and introduced a new category of cloud-based infrastructure enterprise software including the creation of a CIO dashboard product that tracked and trended real-time utilization of CPUs, disks, bandwidth, and application performance in the Cloud ie in our secure 6 nine's data-centers. Included an automated onboarding product that supported real-time updates of client applications in the Cloud.
  • Remedy Corporation
    General Manager, Senior Vice President Of Employee Workplace Applications
    Remedy Corporation Jan 1997 - Dec 2000
    Carlsbad, California, Us
    Joined at $100M level – Enterprise Software Company with 2M users at 6000 corporate sites– and played key role that tripled growth to $300M. Reinvigorated Remedy’s flagship product – led all software development of the first new release of Remedy software in 7 years (over 1 million lines of code) – which became highly profitable and won top industry awards from PC Magazine and others.• GM of EWA Business Unit: Founded a new division – conceived initial strategy and drove the market analysis – and recruited sales, marketing, and dev teams. Brought 3 new enterprise software products to market and sold $4M within the first operating year.• Vice President of Software R&D: Led Software group – 260 people & $34M budget – for UNIX & NT client/server systems: Established PM process that resulted in concurrent shipment of multiple products with highest-ever quality. Developed QA strategy with automated “Quicklooks” that provided 50% coverage for each build. Created the first continuation engineering team – in CA and India – which relieved product development teams by 90%.
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  • Visioneer
    Co-Founder And Senior Vice President Of Product Development
    Visioneer May 1993 - Aug 1997
    Fremont, California, Us
    Created a brand new consumer product company that shipped over 4 million scanners. Managed all software and hardware development including ASICS and both Mac and Windows Consumer Software.• Developed business plan – with 2 co-founders – that led to public offering and $600M valuation within 3 years. Shipped 2M+ units annually – OEM & retail sales over $150M – in 7 languages on 2 platforms. • Conceived of products that won over 15 top awards for best-in-category and industrial design (Byte, PC Mag, others).• Established key OEM relationships with Hewlett Packard, Compaq, Xerox and Brother closing deals resulting in shipments of over 3M copies/year in 7 languages and 2 platforms.• Developed 5 high-speed ASIC-based scanner products in 4 years – all shipped with first-pass silicon.
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  • Sun Microsystems Inc.
    Director Desktop And Graphics Systems
    Sun Microsystems Inc. Jan 1989 - Dec 1993
    Palo Alto, Ca, Us
    Quickly promoted to managing all desktop SPARC Station hardware development worldwide, including low end, mid-range and high-end systems and embedded graphics controllers. Managed 250 people across three sites including ASIC’s, board-level design, packaging, and mechanical engineering with a budget of $35M.• Managed the development of the industry's 1st every multi-processor desktop system. • Achieved an “impossible” mandate from Sun’s CEO by creating the world’s first $5K SPARC system.• Cut I/O cost by 40% – resulting in the sale of 3M SPARCs – by consolidating multiple “cores” into custom designs. Managed developed of 2-D and 3-D graphics ASICs that shipped in all SUN SPARC Stations.• Restructured a team of 75 hardware engineers into the Entry-SPARC division that produced the highest volume shipping workstations. These machines were the clients for the computing model we developed that would become Cloud Computing.• Established and institutionalized the methodology of full system simulation into the SPARC station product line which increased yields and reliability.• Managed developed of 2-D and 3-D graphic ASIC’s that shipped in all SUN SPARC Stations.
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  • Mips
    Director Systems Technology
    Mips 1985 - 1986
    San Jose, California, Us
    Director of System Products for startup company that pioneered RISC processing. Shipped three full releases and ran all system-level product development.
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  • Apollo Computer
    Director Workstation Engineering
    Apollo Computer 1980 - 1985
    Houston, Texas, Us
    Responsible for all Work Station product development including ASICs, board-level designs and firmware. I was an early member of the team.
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  • Hp/Apollo
    Director Of Cpu Hardware
    Hp/Apollo 1980 - 1985

Todd Basche Skills

Leadership Product Marketing E Commerce Consulting Social Media Strategic Partnerships Product Creation Consumer Electronics Computer Hardware Executive Management Retail Sales Start Ups Business Development Competitive Analysis Team Leadership Integrated Marketing Fundraising Strategic Planning Strategy Sales Management Business Planning Entrepreneurship Program Management Strategic Leadership Team Motivator Marketing New Business Development Cross Functional Team Leadership Business Process P&l Management Professional Services Product Management Go To Market Strategy Evangelism Enterprise Software Market Analysis Software Engineering Saas Management Business Strategy Product Development Software Development Analytics Consumer Products Venture Capital Mobile Devices Marketing Strategy Cloud Computing Crm

Todd Basche Education Details

  • Northeastern University
    Northeastern University
    Engineering
  • Harvard Business School
    Harvard Business School
    Two Week Executive Mba Bootcamp
  • Singularity
    Singularity
    Innovation

Frequently Asked Questions about Todd Basche

What company does Todd Basche work for?

Todd Basche works for Transformational Products Inc.

What is Todd Basche's role at the current company?

Todd Basche's current role is Expert in guiding your product team to develop world-class products with validated Product Market Fit that generate multiple revenue streams and sets your company on a path to scale faster.Product Market Fit | Ideation.

What is Todd Basche's email address?

Todd Basche's email address is tb****@****xon.com

What is Todd Basche's direct phone number?

Todd Basche's direct phone number is +165034*****

What schools did Todd Basche attend?

Todd Basche attended Northeastern University, Harvard Business School, Singularity.

What skills is Todd Basche known for?

Todd Basche has skills like Leadership, Product Marketing, E Commerce, Consulting, Social Media, Strategic Partnerships, Product Creation, Consumer Electronics, Computer Hardware, Executive Management, Retail, Sales.

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