Todd Belebczuk, Pcm Email & Phone Number

Girard, Oh, Us

Cranberry Township, Pennsylvania, Us

Responsible for the management and syndication of product data, digital assets, and related content to online partners on the digital shelf.• Served as the primary administrator and subject matter expert for Salsify Product Information Management (PIM) system• Managed product data, attributes, marketing copy, and digital assets for over 10,000 part numbers globally • Led large-scale project to collect, organize, and standardize missing product data and digital assets across the organization• Worked cross-functionally with numerous teams to address and correct content errors and issues • Made recommendations for improvements to internal processes and system integrations • Uploaded assets and maintained metadata in Digital Asset Management (DAM) system• Served on team of internal contributors to help improve DAM system content and functionality• Mapped product attributes and maintained syndication between established and emerging channel partners, marketplaces, and industry data pools• Volunteered to serve on two industry advisory boards focused on making advancements in PIM software, enhancing product content, improving syndication, and fostering better relationships between partners in the e-commerce space

Cincinnati, Ohio, Us

Led organizational SEO strategy for organic and paid search.• Conducted keyword and competitor research• Performed technical website audits• Provided direction and support to internal teams for web content optimization• Maintained, updated, and syndicated locations data to online directories for over 1,500 locations• Managed and optimized Google Ads account

Itasca, Illinois, Us

Served as the digital marketing team lead to provide oversight for WernerCo’s expansive digital footprint, including: websites, social media, digital marketing campaigns, and product data.• Managed priorities for the digital marketing team and outside agencies• Evaluated new digital opportunities and made recommendations• Assisted with setting corporate social media strategy, providing and reviewing content, and monitoring and reporting on all social channels • Led the conversion of 20+ global websites into new standardized responsive design and platform.• Provided direction and support for SEO strategy and optimized content for search engines• Audited portfolio of websites to maximize search engine optimization and user experience• Eliminated manual reporting through the creation of automated interactive dashboards to report and analyze digital marketing metrics• Provided feedback and coaching to team of direct reports• Served as the liaison for all digital projects• Volunteered to serve on internal committee to help promote the company’s core values and create a positive work environment

Youngstown, Ohio, Us

Planned and executed digital marketing campaigns and provided ongoing reporting and management of all online lead generation activities.• Administered corporate marketing automation platform• Designed and launched email marketing campaigns• Wrote, designed and edited monthly email newsletter• Built custom lead generation forms and landing pages• Created and implemented automated lead nurturing campaigns• Worked with CRM team and web developer to integrate CRM system, corporate website and marketing automation platform • Provided project planning and guidance for overall corporate SEO strategy• Conducted keyword research and managed Google Ads account• Optimized web pages for search engine indexing• Created banners and digital display ads and worked with publishers to syndicate online content • Generated performance reports and analyzed the effectiveness of digital marketing efforts

St Louis Park, Minnesota, Us

Coordinated the creation, collection and standardization of product information for the CADDY, ERICO, ERIFLEX and LENTON brands and deployed content to e-catalog and mobile website.• Assisted in the development of product information and related marketing content including features, benefits, specifications, photos and illustrations and stored information in worldwide database• Developed and maintained product categories and attributes• Performed bulk data imports, exports, cleansing and reorganization• Contributed to the development and drive of consistent application of standards, processes and procedures related to product information• Managed day-to-day change requests for e-catalog• Archived electronic versions of advertisements, graphics, brochures, catalogs and datasheets • Syndicated product information to reselling partners and industry marketplaces

Fenton, Missouri, Us

Developed and implemented inbound and outbound marketing campaigns and related content. • Wrote, designed and distributed monthly online newsletters and email marketing campaigns• Wrote content for the company website, blog, press releases, presentations, case studies and supporting collateral material• Generated marketing intelligence and performance reports• Wrote and designed internal company newsletter• Updated CRM system and maintained corporate communications calendar • Served as community manager for enterprise social media pages• Assisted with internal communication pieces and corporate branding projects

Niles, Oh, Us

Managed the company's online presence and coordinated and executed all marketing activities. • Created content and updated the company website and e-commerce shopping cart systems• Conducted email marketing campaigns• Designed ads, brochures and other printed marketing materials• Wrote press releases and blog posts• Managed corporate social media pages• Updated customer and product databases• Aided in troubleshooting of all internal computer-related issues

Livonia, Michigan, Us

Coordinated the design and production of print and electronic marketing materials.• Created product specification books, pricing guides and replacement part catalogs for several different product lines and sales channels• Worked with web developer to create online interactive versions of product catalogs• Managed multiple in-store display signage programs and related marketing materials• Conducted pricing analysis and maintenance• Managed a large internal product database and graphics archive• Maintained literature library and organized all print and electronic marketing materials• Coordinated a variety of other miscellaneous graphic design and website projects from concept to completion

Bachelor Of Science, Technology

Certificate, Industrial Security/Crisis And Disaster Management

Associate Of Applied Business, Business Management