Todd Belebczuk, Pcm Email & Phone Number

Girard, OH, US

Cranberry Township, Pennsylvania, US

• Responsible for the management and syndication of product data, digital assets, and related content to online partners on the digital shelf.
• Served as the primary administrator and subject matter expert for Salsify Product Information Management (PIM) system
• Managed product data, attributes, marketing copy, and digital assets for over 10,000 part numbers globally
• Led large-scale project to collect, organize, and standardize missing product data and digital assets across the organization
• Worked cross-functionally with numerous teams to address and correct content errors and issues
• Made recommendations for improvements to internal processes and system integrations

Cincinnati, Ohio, US

• Led organizational SEO strategy for organic and paid search.
• Conducted keyword and competitor research
• Performed technical website audits
• Provided direction and support to internal teams for web content optimization
• Maintained, updated, and syndicated locations data to online directories for over 1,500 locations
• Managed and optimized Google Ads account

Itasca, Illinois, US

• Served as the digital marketing team lead to provide oversight for WernerCo’s expansive digital footprint, including: websites, social media, digital marketing campaigns, and product data.
• Managed priorities for the digital marketing team and outside agencies
• Evaluated new digital opportunities and made recommendations
• Assisted with setting corporate social media strategy, providing and reviewing content, and monitoring and reporting on all social channels
• Led the conversion of 20+ global websites into new standardized responsive design and platform.
• Provided direction and support for SEO strategy and optimized content for search engines

Youngstown, Ohio, US

• Planned and executed digital marketing campaigns and provided ongoing reporting and management of all online lead generation activities.
• Administered corporate marketing automation platform
• Designed and launched email marketing campaigns
• Wrote, designed and edited monthly email newsletter
• Built custom lead generation forms and landing pages
• Created and implemented automated lead nurturing campaigns

St Louis Park, Minnesota, US

• Coordinated the creation, collection and standardization of product information for the CADDY, ERICO, ERIFLEX and LENTON brands and deployed content to e-catalog and mobile website.
• Assisted in the development of product information and related marketing content including features, benefits, specifications, photos and illustrations and stored information in worldwide database
• Developed and maintained product categories and attributes
• Performed bulk data imports, exports, cleansing and reorganization
• Contributed to the development and drive of consistent application of standards, processes and procedures related to product information
• Managed day-to-day change requests for e-catalog

Fenton, Missouri, US

• Developed and implemented inbound and outbound marketing campaigns and related content.
• Wrote, designed and distributed monthly online newsletters and email marketing campaigns
• Wrote content for the company website, blog, press releases, presentations, case studies and supporting collateral material
• Generated marketing intelligence and performance reports
• Wrote and designed internal company newsletter
• Updated CRM system and maintained corporate communications calendar

Niles, OH, US

• Managed the company's online presence and coordinated and executed all marketing activities.
• Created content and updated the company website and e-commerce shopping cart systems
• Conducted email marketing campaigns
• Designed ads, brochures and other printed marketing materials
• Wrote press releases and blog posts
• Managed corporate social media pages

Livonia, Michigan, US

• Coordinated the design and production of print and electronic marketing materials.
• Created product specification books, pricing guides and replacement part catalogs for several different product lines and sales channels
• Worked with web developer to create online interactive versions of product catalogs
• Managed multiple in-store display signage programs and related marketing materials
• Conducted pricing analysis and maintenance
• Managed a large internal product database and graphics archive

Bachelor Of Science, Technology

Certificate, Industrial Security/Crisis And Disaster Management

Associate Of Applied Business, Business Management