Vp Client Innovation
CurrentOur agency is full of experts.My role is a collaborative one with which our experts can amplify strategies by bringing (crazy, prickly, ambiguous, long-wondered-about) ideas to life. I help answer the nagging, “How might we…?”, “What if we…?”I empower day-to-day creative and strategy, I lift all ships by unifying our best ideas, our best methods, our most actionable insights…and then sharing our brilliance across teams and clients.It's a role that is purely additive to existing conditions - delivering new energy, focus and thought.I foster unity of understanding in client desires, new business, social zeitgeist, brand, data science, customer experience, art, technology, process, and business. I do this in order to architect living brand/cause ecosystems that influence our clients’ constituencies and public perception.Together, we:Understand client goals as they exist with public onesLearn audience / segment motivationsDevise tests / researchDevelop insightsFacilitate client workshops around offer/brand/cxGenerate project / strategy inputsPresent / share outcomesThrough the dynamics of my role, and its impact on the work, we will see real and measurable positive human and business outcomes.