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Strategic data-driven marketing executive with a persistent focus on leveraging data insights, testing and success metrics to create digital and offline strategies and campaigns that drive profitable sales and sustainable growth. Broad corporate and agency experience leading B2B and B2C marketing in high-growth, turnaround and start-up environments in Omnichannel Retail/Ecommerce, Financial Services, and Healthcare industries. Known for being customer-centric and optimizing each touchpoint of the customer journey to improve the customer experience, strengthening their relationship with the brand.Partners effectively with executive leadership to align marketing with corporate priorities. Spearheads complex, cross-functional initiatives from strategic development through implementation, successfully engaging stakeholders in IT, Finance, Merchandising/Product Development, Operations, HR, and Sales. Collaborative and energetic people leader who builds and coaches diverse teams that work well together, adapt to change, and deliver significant results.EXPERTISEOmnichannel Marketing • Marketing Channel Optimization • P&L Responsibility • New Business Development • Brand Development • Digital Marketing (Email, Display, Search, Social, Content) • New Customer Acquisition and Retention • Loyalty Marketing • Customer Insights • Data Analytics and Reporting • Test Design & Measurement • Vendor Management
Beacon Marketing Llc
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Principal ConsultantBeacon Marketing LlcSaint Paul, Mn, Us
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Managing PartnerBeacon Marketing Jun 2021 - Present𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵, 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯, 𝘢𝘯𝘥 𝘣𝘳𝘢𝘯𝘥𝘪𝘯𝘨 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘪𝘯𝘨 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘵𝘰 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘨𝘳𝘰𝘸𝘵𝘩.MASON COMPANIES – Stoneberry brand. Engaged full time to build a brand leader function and brand management department. » Worked with senior executives and cross-functional leaders (Merchandising, IT, Customer Service, Credit, Marketing) to identify, develop and implement business growth strategies.» Oversaw implementation of strategies working with cross-functional leaders and their teams.» Selected and directed an ad agency to create new branding, brand style guide, internal video, and develop go-to-market strategies to build brand awareness. » Assessed existing credit plan and identified an opportunity to develop a multi-tier credit plan to generate incremental revenue.
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Interim Head Of Marketing – Sunsetter Products (Reported To The Gm)Springs Window Fashions 2021 - 2021Middleton, Wisconsin, Us𝘈 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘨𝘭𝘰𝘣𝘢𝘭 𝘴𝘶𝘱𝘱𝘭𝘪𝘦𝘳 𝘰𝘧 𝘣𝘭𝘪𝘯𝘥𝘴, 𝘴𝘩𝘢𝘥𝘦𝘴, 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘵𝘺 𝘵𝘳𝘦𝘢𝘵𝘮𝘦𝘯𝘵𝘴, 𝘢𝘯𝘥 𝘸𝘪𝘯𝘥𝘰𝘸 𝘩𝘢𝘳𝘥𝘸𝘢𝘳𝘦, 𝘦𝘮𝘱𝘭𝘰𝘺𝘪𝘯𝘨 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 9000 𝘢𝘴𝘴𝘰𝘤𝘪𝘢𝘵𝘦𝘴.Led a marketing team responsible for digital, ecommerce, and offline marketing, branding, website development, and business intelligence for a $100M and growing brand. » Evaluated why new DRTV test spots were severely underperforming, worked with DRTV creative agency to add more offer mentions and calls-to-action without increasing production edits.» Identified risk of staying on current home-grown ecommerce platform, and created a plan to migrate to the platform used by our parent company.» Discovered that the current media attribution methodology needed updating; identified and started discovery meetings with 5 attribution modeling agencies to optimize media mix for 2022.» Established strong partnerships with agencies for paid search, paid social, mobile, DRTV, and print marketing campaigns. -
Brand Director - Montgomery Ward (Reported To Chief Marketing Officer)Colony Brands, Inc. 2018 - 2021Monroe, Wisconsin, Us𝘊𝘰𝘭𝘰𝘯𝘺 𝘉𝘳𝘢𝘯𝘥𝘴 𝘪𝘴 𝘢 𝘱𝘳𝘪𝘷𝘢𝘵𝘦𝘭𝘺 𝘩𝘦𝘭𝘥, 𝘮𝘶𝘭𝘵𝘪-𝘤𝘩𝘢𝘯𝘯𝘦𝘭 𝘳𝘦𝘵𝘢𝘪𝘭𝘦𝘳 𝘸𝘪𝘵𝘩 𝘢 𝘥𝘪𝘷𝘦𝘳𝘴𝘦 𝘱𝘰𝘳𝘵𝘧𝘰𝘭𝘪𝘰 𝘰𝘧 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳 𝘣𝘳𝘢𝘯𝘥𝘴 𝘢𝘯𝘥 𝘤𝘳𝘦𝘥𝘪𝘵 𝘱𝘭𝘢𝘯 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨𝘴, 𝘢𝘯𝘥 𝘢𝘯 𝘢𝘷𝘦𝘳𝘢𝘨𝘦 𝘰𝘧 4,500 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘦𝘴.Researched, developed, and executed business strategies to profitably grow the brand via digital and print marketing channels. Oversaw all facets of the customer experience working with cross-functional partners to make improvements. » Generated $20M of incremental revenue across all corporate brands exceeding targeted IRR’s.» Launched new credit plan projected to yield $10M in incremental annual sales with an acceptable credit delinquency rate. » Developed and implemented the strategy to sell extended service plans which generated $10M revenue and 30% contribution margin. » Led successful credit marketing rebranding effort across all Wards digital and print marketing touchpoints, resulting in more powerful and emotional messages, fresh and compelling visual identity, and more relevance to target audience. -
Director Of Marketing – Paycheck Direct (Reported To The Gm)Bluestem Brands, Inc. 2016 - 2017Eden Prairie, Minnesota, Us𝘈 𝘱𝘢𝘳𝘦𝘯𝘵 𝘤𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘦 𝘣𝘳𝘢𝘯𝘥𝘴, 𝘢 $2𝘉+ 𝘮𝘶𝘭𝘵𝘪-𝘤𝘩𝘢𝘯𝘯𝘦𝘭 𝘳𝘦𝘵𝘢𝘪𝘭 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘤𝘢𝘵𝘢𝘭𝘰𝘨, 𝘦-𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦, 𝘢𝘯𝘥 𝘤𝘳𝘦𝘥𝘪𝘵 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨.Head of the Marketing function with P&L responsibility for $77M in revenue, overseeing a $9M budget. Led a team of 8 marketers in the development and execution of both B2C and B2B marketing strategies (digital, ecommerce, print). As member of the senior leadership team, involved in driving strategic direction and operational effectiveness of the company. » Generated incremental sales of $26M in 1 year and grew YOY revenue 52% while improving advertising efficiency 16%.» Hired to establish the marketing infrastructure, processes, and systems needed to scale start-up for growth.» Developed a marketing mix strategy that improved advertising efficiency by 54% by increasing digital marketing tactics.» Increased revenue $2M by identifying incremental opportunities in email and catalog marketing.» Improved data analytics function and facilitated A/B testing and measurement protocol across all digital and print marketing campaigns providing data insights that informed growth strategies. -
Director Of New Customer Marketing – FingerhutBluestem Brands, Inc. 2010 - 2016Eden Prairie, Minnesota, UsRecruited to lead a team of 4 in acquiring new customers via direct response marketing methods, including catalogs, e-mails, and free-standing inserts. Managed vendor partners, including data processing and prospect lists procurement companies. Oversaw a $70M marketing budget. » Increased new customers acquired by 29% and revenue by 53% in 4-year period while increasing advertising by only 12%.» Incorporated statistical models and analyses that improved decision making and resulted in advertising budget efficiency.» Marketing Lead on a cross-functional team that developed and implementated a sophisticated marketing database that provided accurate data that dramatically improved marketing strategies and decision making.
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Founder & Managing PartnerBeacon Marketing Group 2002 - 2010𝘋𝘪𝘳𝘦𝘤𝘵 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺 𝘱𝘳𝘰𝘷𝘪𝘥𝘪𝘯𝘨 𝘪𝘯𝘵𝘦𝘨𝘳𝘢𝘵𝘦𝘥, 𝘮𝘦𝘢𝘴𝘶𝘳𝘢𝘣𝘭𝘦, 𝘥𝘢𝘵𝘢-𝘥𝘳𝘪𝘷𝘦𝘯 𝘉2𝘉/𝘉2𝘊 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘢𝘯𝘥 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘰𝘯.Assembled a cross-functional marketing team of 8 professionals. Performed new business development and account management. Developed and implemented strategies for clients including creative concepting and production of lead generation, new customer acquisition and retention campaigns. Clients included: Optum Health (division of UnitedHealth Group), ADP, RSM McGladrey, Walser Automotive Group, Lunds/Byerly’s, and Southwest Transit.» Delivered ROIs of 184% and 750% while realizing a 30% cost savings in marketing spend (by eliminating postal undeliverable customer records). Achieved by analyzing customer database, developing segmentation, and designing and implementing direct marketing campaign test for Walser Automotive Group.» Generated a 7.6x increase in qualified sales leads to help launch a new product for Ingenix (now Optum Health, a UnitedHealth Group subsidiary). Achieved by creating an integrated lead generation marketing strategy utilizing e-mail, direct mail, web landing pages, and trade magazine ads that aligned with sales team efforts.
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Head Of Marketing (Reported To Ceo)Frederick'S Of Hollywood 1998 - 1999Us$180𝘔 𝘮𝘶𝘭𝘵𝘪-𝘤𝘩𝘢𝘯𝘯𝘦𝘭 𝘳𝘦𝘵𝘢𝘪𝘭𝘦𝘳 𝘰𝘧 𝘸𝘰𝘮𝘦𝘯’𝘴 𝘢𝘱𝘱𝘢𝘳𝘦𝘭 𝘷𝘪𝘢 𝘤𝘢𝘵𝘢𝘭𝘰𝘨𝘴, 𝘦-𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦, 𝘢𝘯𝘥 𝘳𝘦𝘵𝘢𝘪𝘭 𝘴𝘵𝘰𝘳𝘦 𝘭𝘰𝘤𝘢𝘵𝘪𝘰𝘯𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩𝘰𝘶𝘵 𝘵𝘩𝘦 𝘜.𝘚. Led the Marketing department and served as a member of the executive leadership team. Grew e-commerce revenue 182% over prior year. -
Director Of MarketingThe Sportsman'S Guide 1996 - 1998South St. Paul, Mn, Us𝘈 $143𝘔 𝘮𝘶𝘭𝘵𝘪-𝘤𝘩𝘢𝘯𝘯𝘦𝘭 𝘳𝘦𝘵𝘢𝘪𝘭𝘦𝘳 𝘰𝘧 𝘷𝘢𝘭𝘶𝘦-𝘱𝘳𝘪𝘤𝘦𝘥 𝘰𝘶𝘵𝘥𝘰𝘰𝘳 𝘨𝘦𝘢𝘳 𝘢𝘯𝘥 𝘤𝘭𝘰𝘵𝘩𝘪𝘯𝘨 𝘷𝘪𝘢 𝘤𝘢𝘵𝘢𝘭𝘰𝘨𝘴 𝘢𝘯𝘥 𝘦-𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘸𝘪𝘵𝘩 >1𝘔 𝘢𝘤𝘵𝘪𝘷𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴.Generated a 26% revenue increase, 211% profit improvement, and 53% customer loyalty club growth over a 2-year period – turning around financial performance from the brink of bankruptcy to a successful secondary public stock offering.
Todd Bentley Skills
Todd Bentley Education Details
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Minnesota State University MoorheadMarketing & Management
Frequently Asked Questions about Todd Bentley
What company does Todd Bentley work for?
Todd Bentley works for Beacon Marketing Llc
What is Todd Bentley's role at the current company?
Todd Bentley's current role is Principal Consultant.
What is Todd Bentley's email address?
Todd Bentley's email address is to****@****g.co.uk
What is Todd Bentley's direct phone number?
Todd Bentley's direct phone number is +195265*****
What schools did Todd Bentley attend?
Todd Bentley attended Minnesota State University Moorhead.
What skills is Todd Bentley known for?
Todd Bentley has skills like Direct Marketing, Marketing, Multi Channel Marketing, Email Marketing, Database Marketing, Marketing Strategy, Customer Acquisition, Direct Mail, Integrated Marketing, Management, Marketing Communications, Online Marketing.
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