Todd Borgerson Email and Phone Number
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Passionate, energetic marketing and branding leader. Developed and launched the fastest growing energy drink brand, ZOA, on lightning fast timing. Led NA marketing for #1 global sunglass retailer, delivering record share and brand growth. Over 20 years of CPG Brand Management experience including taking the #1 toothbrush business to record sales and share. Led business development at a fast growing creative agency helping deliver the strongest sales growth in company history. Plus, have deep consumer insight experience including 5+ years leading product innovation for #1 auto-dishwashing brand.Recognized as top-rated talent among peers at the #1 CPG company and #1 Eyewear company with a proven track record of successful brand, innovation and business leadership across retail and multiple CPG categories (Health Care Devices, Beauty Care and Home Care). In addition, provides collaborative team leadership with strong people-management skills. And, has a unique engineering background with exceptional technical and analytical skills. Specialties: Brand Strategy, Brand Architecture, Brand Management, Product Marketing, Retail Marketing, Business Management, New Product Development and Innovation, Global Initiative Design, Consumer Understanding, Concept Development, Product & Packaging Design, Digital Marketing, Advertising, Staffing, Fortune 100, CPG, Health Care, Beauty Care, Home Care, Home Improvement and Woodworking, New ventures with focus on Toys and Games.
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Chief Innovation OfficerPlezi Nutrition Jul 2023 - PresentWashington, D.C., District Of Columbia, Us
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Chief Marketing Officer And Head Of InnovationPlezi Nutrition Dec 2022 - Jul 2023Washington, D.C., District Of Columbia, Us
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Chief Marketing And Digital OfficerZoa Energy Mar 2019 - Oct 2022Tampa, Fl, Us -
Chief Marketing And Innovation OfficerYummy Spoonfuls Organic Foods For Kids Mar 2018 - Mar 2020Mason, Oh, Us- Leading all consumer understanding, brand strategy, new innovation and marketing plans (with focus on digital/social) across all retail channels. -
Chief Marketing And Innovation OfficerDapple Baby Feb 2018 - Mar 2020Mason, Ohio, Us- Leading all consumer understanding, brand strategy, new innovation and marketing plans (with focus on digital/social) across all retail channels.- Re-imagined brand strategies for both Dapple Baby and Yummy Spoonfuls to broaden appeal among “Wellness” moms.- New brand strategy and designs step-changed consumer and trade appeal – more than doubling points of distribution.- Created $50MM in pipeline by developing breakthrough innovations to expand both brands to new categories. -
Partner And Chief Marketing OfficerEllipse Analytics Jul 2017 - Jun 2018Denver, Colorado, UsLed all marketing, branding and business development for a breakthrough analytics and brand strategy start-up. -
North America Marketing And Shopper Innovation LeaderLuxottica Aug 2014 - Jun 2017Milan, Italy, It- Led 16-person North America team focused on qualitative/quantitative shopper understanding and marketing innovation across LensCrafters, Sunglass Hut, Pearl Vision, Target Optical and Sears Optical.- Drove all businesses to more than double investment in Digital and Social media, increasing reach among key growth segment (Millennials) by 3X. - Piloted new research methods to track shopper behavior and optimize impact of digital screens on shopper traffic and conversion. - Championed expansion of consumer-driven copy development that yield 3X higher TV ROI.- Expanded Market Mix Modeling across the businesses – now a key planning tool for Luxottica. Drove 50% Media ROI improvement, yielding +$30MM in incremental value.- Led 30-person, global team to expand digital storefront network and content management platform across 2000+ global Luxottica retail locations.- Digital storefronts were projected to drive 10%+ growth in traffic, $160MM+ in incremental sales and $10MM in savings. -
Senior Director Of Marketing, Sunglass Hut North AmericaLuxottica Jun 2011 - Aug 2014Milan, Italy, ItLed marketing strategy and plans for NA Sunglass Hut business including setting media and investment strategy, driving multichannel planning, leading consumer insight development and closely collaborating with the Sunglass Hut global brand team on creative strategy. Also managed and trained the marketing team. Plans drove record sales and share growth.
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Director Of Marketing And BrandingMertz Design Inc Oct 2010 - Jun 2011Cincinnati, Ohio, UsLed marketing, brand strategy and new business development for fast growing Product Design, CGI and Animation Studio. Drove 25% revenue increase including creating new business relationships with 4 top clients. Collaborated on upstream product design projects for multi-billion dollar clients. -
Senior Brand Manager, Na Oral Care Device BusinessProcter & Gamble Jan 2009 - Oct 2010Cincinnati, Ohio, Us Led $280MM+ business including P&L, marketing strategy, retail planning, creative development, brand architecture, media planning and initiative execution. Led 14+ marketing and multifunctional team. Delivered overhaul of short and long-term product and business strategy that restored 10%+ sales and 15%+ share growth with an even stronger long-term outlook. Optimized $60MM marketing plans and created top customer merchandising & distribution plans (including Walmart, Target, Costco, Walgreens) that drove growth across all channels. -
Brand Manager, Global Design For Oral-B Toothbrush DevicesProcter & Gamble Sep 2006 - Jan 2009Cincinnati, Ohio, Us Led global product initiatives for premium toothbrush business including global consumer insight concept development, copy qualification and regional deployment. Designed top 6 Oral-B manual initiatives resulting in multi-year growth on Premium Manual business. Created and led development of #1 manual initiative delivering largest incremental sales in Oral-B new product portfolio.
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Brand Manager, Global Design For Olay Skin CareProcter & Gamble Jan 2005 - Sep 2006Cincinnati, Ohio, UsDeveloped growth plan for $200MM anti-aging portfolio including in-depth consumer understanding, leadership of global multi-functional team and creation of brand equity/architecture strategy.
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Assistant Brand Manager, Crest Brush BusinessProcter & Gamble Jan 2002 - 2005Cincinnati, Ohio, UsLed marketing brand strategy and marketing plans on $150+ million brush business, driving top and bottom line growth. Responsibilities included 1) concept development, 2) consumer qualification, 3) copy development, 4) marketing and media planning, 5) public relations strategy and 6) sales fundamentals.
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Brand Manager, Corporate Marketing And E-Commerce MarketingProcter & Gamble 2000 - 2002Cincinnati, Ohio, UsLed development of new corporate identity, launch of corporate e-commerce and sampling platform and overhaul of corporate internet platform. Co-led new corporate selling line development and Visual ID now implemented across the company. Guided in-depth understanding of corporate brand success factors, the state of the P&G brand among key targets and CPG corporate competitive activity.
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Assistant Brand Manager, Multi-Brand Internet MarketingProcter & Gamble 1998 - 2000Cincinnati, Ohio, UsLed interactive marketing strategies/plans for Cheer, Tide, Olay, Bounty, Crest and other top brands. Delivered breakthrough brand strategies for online media, sampling, e-commerce and relationship marketing. Developed business-building relationships with top internet portals (Yahoo, Disney, Realtor.com).
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Senior Product Research Engineer, Cascade Auto Dishwashing BrandProcter & Gamble May 1993 - Mar 1998Cincinnati, Ohio, UsLed consumer qualification and product design for Cascade including in-depth consumer research (qualitative and quantitative), product formulation and technical qualification. Delivered biggest initiatives in brand history with the launch of new premium-priced powder and liquid product lines. Developed new image analysis system for product qualification, replacing system used for 30+ years.
Todd Borgerson Education Details
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Florida State UniversityChemical Engineering
Frequently Asked Questions about Todd Borgerson
What company does Todd Borgerson work for?
Todd Borgerson works for Plezi Nutrition
What is Todd Borgerson's role at the current company?
Todd Borgerson's current role is Chief Innovation Officer, PLEZI Nutrition.
What is Todd Borgerson's email address?
Todd Borgerson's email address is tb****@****ail.com
What is Todd Borgerson's direct phone number?
Todd Borgerson's direct phone number is +151648*****
What schools did Todd Borgerson attend?
Todd Borgerson attended Florida State University.
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