Understanding what triggers the customer to buy, how the client delivers on that trigger, and how they can exploit what their competition does not do well. It's a powerful, straightforward and profitable way for our clients to attract new customers, increase business with existing customers and provide a solid return on investment.

Brand Architect, creating powerful client brands by understanding the needs and desires of the client's customers and exactly why they make the decision to buy.Brand and Advertising Account Director, revealing and communicating the client's brand to their current and potential customers, always working to provide a rich return on the client's brand marketing investment.

Business planning and strategic revenue generation marketing initiatives. Created brand and introductory marketing programs for The Functional Learning Centers of New York and Connecticut, launching a new business treating children with ADHD and other learning disorders.Conceived and executed strategic marketing initiatives to build sales and inject revenue into a Regional high-end Real Estate Acquisition & Home Building Limited Partnership.

Corporate branding and product marketing strategy for the nation’s largest home healthcare provider. Led corporate branding initiative, including creation of brand architecture, logo and tagline design.Rebuilt marketing department from a collateral-driven enterprise into a revenue-generating strategic business unit.Directed national field network to refine local marketing and comply with new branding principles.Converted key business unit benefit communications to a customer-centric approach leading to double digit increases in referrals and patient load.P&L responsibility for multi-million dollar budget and management responsibility for staff of ten.Integrated clinical recruitment ad campaign into the new brand foundation, including management of recruitment advertising agency.

Directed all accounts, maintained senior level client relationships and managed agency for profitabilityDirected agency services as agency of record for the MasterCard Healthcare leading to over 90 percent of all U.S. healthcare providers accepting MasterCard cards for payment and multi-million dollar growth in consumer usage of MasterCard cards to pay for healthcare.Planned and directed all direct mail as Weight Watchers direct mail agency of record, managing base and test mailing initiatives against a 3 million+ member database.Directed regional roll out and national introduction of Kozy Shack puddings, growing annual company sales from $14 million to $120 million in three year period.Profitably managed all agency financial compensation packages including additional clients Disney, Citibank, Media Arts Group (artist Thomas Kinkade), Watson Pharmaceuticals and Nature’s Plus.

James River Corporation--Quilted Northern Toilet Tissue--Managed repositioning of Quilted Northern bathroom tissue.Direct positioning concept development, consumer concept research and creative strategy, development, production and effectiveness assessment.Managed integration of all consumer communications resulting in unprecedented growth in key brand measures including positive imagery, awareness, loyalty and price paid.Directed repositioning of Aurora bathroom tissue targeted to core U.S. Hispanic population markets, achieving historically high market share in Los Angeles and San Diego markets.--H.J. Heinz/Ore-Ida Frozen Potatoes-- Directed staff of two on $15 million account. Directed national base brand sustaining advertising campaign and promotion initiatives.Managed national introduction of Potato Side Dishes including product development, line positioning, creative and media strategy and product roll out.Managed national introduction of mashed potatoes and Fast Fries.

Account Supervisor – Procter & Gamble, Cascade, Dreft and Solo DetergentsSenior Account Executive – General Mills, Total, Kix and Monsters Cereals Account Executive – Wendy’s, “Where’s The Beef” / “Russian Fashion Show”Account Executive – Procter & Gamble, LUVS diapers and Tender Leaf Tea Assistant Account Executive – Duracell and Lorillard