Todd Carothers Email and Phone Number
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# Silicon Valley Experienced Executive based in Chicago I am a Senior Executive with expertise in capitalizing on new revenue opportunities created by digital products and services. Today, companies look to get a better grip on converting their innovative products and services to scalable growth. From product and service definition to revenue generation is where I have the most significant impact. As a Chief Revenue Officer (CRO), I oversaw companies’ increasingly complex revenue process.# Innovative RainmakerI manage end-to-end functions that are involved in revenue generation, such as Sales, Business Development, Marketing, Customer Service, and much more. In short, you could say, I drive the entire revenue goals of the company in tandem with a range of activities that fall outside of the traditional boundaries of the front end of the business. I aim to maximize the growth within the potential of the company. I predict, produce, and execute revenue streams by building a robust sales and business development network and refine and scale the company for better customer experience.# Cross functional leader that drives resultsWhile I spend a lot of my time on sales, marketing and the building the funnel, and customer success, I also spend time with the product, business operations, finance, sales operations, business development, and people operations to align and drive to results.# A great CRO cannot be a one-trick pony and they have to find any and every go-to-market motion that provides leverage. Metrics, analysis, and data benchmarks are vital. My role is to test demand generation, selling, growth hacking, and leveraging other KPIs to measure success and failure and to know when, where, and how to double down.
Alianza, Inc.
View- Website:
- alianza.com
- Employees:
- 770
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Executive Vice President, Customer Success And Solution SpecialistAlianza, Inc.Chicago, Il, Us -
Executive Vice President And Gm, Bria And MspAlianza, Inc. Aug 2023 - PresentPleasant Grove, Utah, UsResponsible for the Bria (formerly CounterPath) and MSP business units for Alianza, consistently exceeding revenue budget.- I manage the Bria revenue, representing a significant component of Alianza's top and bottom lines, achieving a significant margin for the business.- Developed a strategy to open the MSP segment with a $16.5B TAM for Alianza. -
Executive Vice PresidentAlianza, Inc. Mar 2021 - Aug 2023Pleasant Grove, Utah, UsI led the sale of CounterPath to Alianza. Post-acquisition, I developed and executed the strategy of integrating CounterPath into Alianza while growing revenue by over 25% and strengthening the business unit by converting perpetually licensed customers to SaaS, increasing the overall value for shareholders and investors by 7 times revenue.- Led the business transformation of moving perpetual licensed customers to SaaS.- Went from 68% SaaS to over 95% SaaS.- Increased revenue of the perpetual (and support & maintenance) customers that moved to SaaS by 70%- Grew revenue over 25% since the acquisition of CounterPath.- I closed the top revenue-producing customers, accounting for 24% of the business unit's monthly SaaS revenue. -
Chief Revenue Officer (Cro)Counterpath, An Alianza Company Sep 2019 - Feb 2021Vancouver, Bc, CaAs CRO, I was responsible for guiding CounterPath to reach its next milestone of growth by growing revenue over 20%+ YoY while transforming the company from 22% to 72% recurring revenue. Secured new business, build out an industry-leading team, and oversee new business and partner sales. With P&L responsibility, I led the Sales, Marketing, and Product Management organizations, driving the front end of the company while managing costs. Head the team that develops the revenue streams for the company from definition to delivery. I am known to be an inspiring and enthusiastic leader managing product, go-to-market, and selling strategies of the company's industry-leading Bria desktop and mobile softphones and Stretto server product lines, creating new revenue streams for the company.Through my leadership, sold CounterPath to Aliazna. -
Executive Vice President Of Marketing, Sales, And ProductCounterpath, An Alianza Company Mar 2016 - Sep 2019Vancouver, Bc, CaAs Executive Vice President of Sales, Marketing, and Product, I ensured product strategy and vision aligned with CounterPath's long-term goals. I have transformed a perpetual-based model to recurring revenue streams and ensured alignment of sales, marketing, and product teams to move from a product-focused to a services organization, including innovative, unified communications and collaboration offerings. I managed successful rollouts and launches, driving revenue growth while reducing costs where possible. In addition, I also represented the front end of the business, including sales, product management, and marketing strategy, to the board of directors.- Promoted by the CEO to run sales in addition to product and marketing.- I developed an indirect model to complement CounterPath's long-term direct selling focus.- Increased revenue by over 20% under my sales management leadership.- Drove and created product requirements, go-to-market plan, and selling strategy for Stretto. The Stretto platform is a server-based offering that enables four critical services tied to the Bria softphone: Provisioning, call analytics, presence and messaging, and collaboration. -
Executive Vice President Of Marketing, Products & Business DevelopmentCounterpath, An Alianza Company May 2012 - Mar 2016Vancouver, Bc, CaAs Executive Vice President of Marketing, Products, and Business Development, I defined and drove the business plan, strategy, and positioning of the products as an essential part of the executive-level team. Through my leadership, I created go-to-market and selling strategies for enterprises, service providers, and channel partners worldwide of CounterPath's leading desktop and mobile softphones and end-to-end whole-product solutions for Unified Communications and Collaboration (UCC) and over-the-top (OTT) services.- Formed a new business development function within CounterPath to drive sales in new and existing market segments to drive revenue, leveraging partners and unexplored sales opportunities for the company.- I created the product requirements and drove the creation of Stretto with the engineering team that tightly coupled the Bria product with server-side provisioning, analytics, presence and messaging, and collaboration offerings. - Drove the update of our eCommerce store that automated the purchasing and delivery of our retail offerings, lowering costs with increased revenue. -
Senior Vice President Of Marketing And Product ManagementCounterpath, An Alianza Company Feb 2011 - May 2012Vancouver, Bc, CaBased on my success in product management, I was promoted by the CEO to take on marketing to increase CounterPath's market exposure and presence with a limited budget.- I revamped the marketing team to become top performers by creating the strategy and moving to team-based tactical plans with measured results.- Through my leadership, CounterPath increased market exposure by 46% based on analytics. - I updated the product feedback intake process to enable better visibility across the team and include all input from customers and the market. -
Vice President Of Product ManagementCounterpath, An Alianza Company Feb 2008 - Feb 2011Vancouver, Bc, CaAs Vice President of Product Management, I developed the company's first product management discipline within the company. I forged cross-functional teams together to deliver products to the market quickly. In addition, I drove requirements for Bria, the next-generation CounterPath softphone with over 20 million downloads.- As the head of product, I implemented a product management strategy and tactical processes to efficiently and effectively manage the synthesis of customers' requirements, addressing competitive threats and including market trends.- I was the change agent of how product influenced and indirectly managed cross-functional alignment and delivery of CounterPath's products.- Became the subject matter expert and prime SE, supporting sales and impacting revenue growth. -
Vice President Of Marketing And Business DevelopmentBridgeport Networks Nov 2003 - Oct 2007UsAs Vice President of Marketing and Business Development, I was a member of the original executive team that included primary responsibilities for raising capital and the creation and execution of the business plan. I managed the distinct product/solution requirements leading to the first trials of Fixed Mobile Convergence (FMC) services (eventually becoming known as OTT or over-the-top services and VoLTE). I handled the end-to-end solutions and applications related to Bridgeport Networks’ flagship product, the NomadicONE software platform; managed Product Management, Product Marketing, and MARCOM. I also brought in and signed key solutions and channel partners that enhanced solutions and applications: 2Wire, 724 Solutions, Airspace Networks, Aruba, Atos Origin, Capgemini, CounterPath, IBM, Intel, Lucent, NEC Japan, Oberthur Card Systems, and Sipura (now Cisco). -
Co-Founder And Vice President, Marketing & Business DevelopmentThe Telnecity Group Apr 2002 - Nov 2003I was responsible for marketing, business development, sales, and strategic partner programs that generated 95% of first-year revenue. Highlights included developing channel product and services mix, go-to-market plans, and business model blueprints used in customer engagements.
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Vice President Of Business DevelopmentMalibu Networks Jan 2001 - Apr 2002I managed end-to-end customer solutions, developed a partner training program, and 3rd party partnership programs. Developed and led discussions with large OEMs and strategic partners.
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Vice President Of MarketingAdaptive Broadband Oct 1998 - Jan 2001I revamped the entire marketing organization, forming world-class Product Management, Product Marketing/Strategy, MARCOM, and Market Development groups.
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North American Sales Manager / Product Marketing ManagerSciforma Corporation May 1994 - Sep 1998San Diego, California, Us
Todd Carothers Skills
Todd Carothers Education Details
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California State University, ChicoMarketing -
Monta Vista High School
Frequently Asked Questions about Todd Carothers
What company does Todd Carothers work for?
Todd Carothers works for Alianza, Inc.
What is Todd Carothers's role at the current company?
Todd Carothers's current role is Executive Vice President, Customer Success and Solution Specialist.
What is Todd Carothers's email address?
Todd Carothers's email address is tc****@****ath.com
What is Todd Carothers's direct phone number?
Todd Carothers's direct phone number is +140865*****
What schools did Todd Carothers attend?
Todd Carothers attended California State University, Chico, Monta Vista High School.
What skills is Todd Carothers known for?
Todd Carothers has skills like Product Management, Mobile Devices, Product Marketing, Telecommunications, Start Ups, Go To Market Strategy, Wireless, Strategy, Strategic Partnerships, Business Development, Channel Partners, Voip.
Who are Todd Carothers's colleagues?
Todd Carothers's colleagues are Juan Larrea, Mitar It Drazic, Manoj Rp, John Beutler, Jho S, Edith Pilar, Ashlee Emery.
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