Todd Bowers Email & Phone Number

Long Beach, Ca.

Responsible for growing sales and gross profit on packaged beverages in chain of 365 convenience retail locations. Accountable for setting category strategy along with retail and promotional tactics.

San Clemente, Ca.

Responsible for revenue growth, product development, and marketing strategy for a statewide marketer and developer of consumer-based products and services.Key achievements:Led market viability studies, product design & development, branding, and marketing plans for a consumer gift product line. Secured manufacturing agreements, broker relationships, and performed account sales resulting in 28% year-on-year sales growth. Set creative vision for re-branding activities for a specialty retailer. Directed in-store and on-line promotional efforts, and launched an on-line ordering platform resulting in a 16% increase in total order volume. Negotiated vendor contracts leading to 14% cost savings and a 4-percentage point reduction in food cost.

Chino, Ca.

Accountable for driving revenue of core service offerings and new product development for a regional provider of services to the medical industry. Key Achievements:Conducted key account sales and developed strategic partnerships resulting in 20% + year-on-year revenue growth 25%+ client count increases.Increased client count by 60% by implementing a recruitment plan to contract with key industry sales professionals. Led development of corporate vision statement, strategic growth and marketing plans, branding activities, and directed creation of print and on-line sales and marketing collateral. Diversified business portfolio mix by leading development of 3 new divisions resulting in revenue growth of 38%. Spearheaded formation of an industry PAC to influence legislation. Was nominated to Director, secured a lobbyist, and met with state legislators resulting in a favorable business climate, which led to business expansion for the company.

Responsible for directing branding strategy for 1500 BP and ampm store locations. Key accomplishments:Led commercial viability studies and prototype activations of new-store formats, which led to 19% reduction in implementation cost. Led intercept studies to secure consumer acceptance regarding branding and store design decisions. Improved franchise gross profit by 9% by creating optimal floor plans for day-part merchandising. Collaborated on a 500+ store remodel project, implemented efficiencies causing an 18% reduction in cost while maintaining positive consumer opinion.

La Palma, Ca.

Responsible for on-going marketing, category management, supply chain, and promotional planning for 1500 BP/ampm branding convenience stores. Directly responsible for $225 million in revenue and profitability of prepared foods, hot beverages, fresh bakery, and dispensed drinks.Key Accomplishments:Improved year-on-year sales by 3-6% by creating annual, strategic category plans. Increased prepared food sales by 8% through effective promotional strategies and new product introductions. Grew fountain drink sales by 26% through a system-wide implementation of new equipment and branding components. Led design, product development, and vendor management activities for three new region-specific hot beverage implementations across 975 retail locations. Each improved site-level gross profit by 11% and system revenue by 13%.

La Palma, Ca.

Responsible for 26 retail locations with accountability for volume and profitability targets for fuel and store sales totaling $103 million in annual sales. Key Accomplishments:Received Presidents Award in recognition for transforming under-performing territories to capture record sales increases. Produced year-on-year territory sales gains of 18% through local-area radio promotions. Delivered fuel gross profit improvements for Franchisees of 5% by developing site-level business plans and using data analytics to drive pricing decisions. Served on a project team to install Taco Bell, A&W Root Beer, and Baskin Robbins offers in am/pm locations.