• Establish sources to recruit franchise candidates. Conduct open house events to promote 7-Eleven franchise program. Distribute franchise materials to interested parties.• Develop, recommend and monitor recruiting advertising and franchise fee income budgets.• Assist current franchisees interested in selling his/her 7-Eleven. Involved in every aspect of the selling process. • Review franchisee applications, contact applicants and conduct several interviews with each candidate. Administer and evaluate results from the Franchise Qualification Survey (FQS). Present, explain and verify understanding of the Franchise Disclosure Document (FDD). Request various documents and information to determine suitability of applicants. Notify applicants by letter and or in person if disqualified during any portion of the franchise process. • Review business plan submitted by applicant for reasonableness of projections. Identify problems with business plan, counsel and provide guidance to applicant to improve/adjust business plan projections. Determine whether or not applicant should continue through qualifying process.• Complete document checklist and prepares worksheet and letter of transmittal for preparation of the franchise agreement. Ensures that all license processing is completed.• Present Store Franchise Agreement to applicant. Attends agreement signing. Collect the franchisee fees and other moneys due from the applicant. • Schedule comprehensive franchisee training with Franchise Training Specialist and monitor each applicant’s progress throughout the training period. • Ensure store is ready for changeover for the new franchisee with regard to maintenance, image and merchandising. • Develop annual sales plan and budgets for stores in assigned area. • Assist in the development of new/revised procedures for franchisee qualification process. • Record the appropriate information and tracks applicants through Franchise Analysis System (FAS).

• Oversaw a group of 10 stores with over $15 million in revenue.• Worked with franchisees to develop and execute annual budgets along with business and marketing plans.• Monitored all aspects of store operations providing coaching, training, and operational consultation.• Promoted efficiency to maximize store profitability. • Ensured key processes are in place through store visits, store and staff evaluations, and in depth data analysis.

• Accountable for the achievement of program goals for effectiveness, business acumen and results, along with the development and management of approximately 150 field marketing specialists.• Ensured high customer satisfaction, growth and retention of business.• Supervised the design, production and distribution of direct mail and point of sale materials ensuring those products met all quality standards.• Developed training (new hire and ongoing) processes and materials.• Handled all recruiting efforts, interviewing and made hiring decisions.• Implemented extensive cost reduction programs and rebuilt department without compromising levels of service or satisfaction.

• Built and maintained relationships with external and internal “customers”.• Communicated brand and Cendant resources to franchisees to enhance their revenue.• Resolved issues, offered consultation, and addressed concerns as raised by franchisees.• Provided high-level, professional service to franchisees responding within a 24-hour guideline.• Improved performance of new and existing properties through consultation in areas of quality assurance, reservation contribution, and revenue.

• Interacted with the legal department, helping out with all artwork approvals and trademarks.• Assisted with licensing agreements and contracts.• Coordinated marketing research materials for all departments.