Todd Morrison Email & Phone Number

Mclean, Va, Us

Lead UX strategist, researcher and designer for Modzy, Booz Allen Hamilton’s cutting-edge artificial intelligence (AI) platform being brought to market. • Design core platform features, including a tool for creating and managing users and API keys, and an automated tool for uploading AI models that saves weeks in development time• Conduct interviews and other research used to validate business and user requirements, ensuring time and resources are not spent on unnecessary features• Create and test high-fidelity wireframes and prototypes used to ensure the platform functions as needed and that users find it simple and easy to use• Refine wireframes and prototypes through multiple rounds of intensive internal reviews consisting of engineering, technical writing, product management and design teams• Conduct card sorting, tree jacks and first-click testing to improve site navigation and structure, content placement and overall site usability • Create UX-related documentation, including a product guide that ensures consistent user-facing design and language across the platform• Build out schedules and workflows that that maximize testing, feedback and iterative updates without impacting UX design delivery times

Washington, Dc, Us

UX researcher and lead strategist on key internal projects at the IMF. Key UX projects include the redesign of a data collaboration platform to be used by the IMF, the World Bank and the Inter-American Development Bank. • Create and execute on user-centered research plans across three international institutions, identifying overlapping themes and pain points on a very tight schedule• Lead stakeholder workshops and other exercises to gain insights and promote buy-in • Translate user needs into requirements and features• Created user flows, site maps, wireframes and prototypes using Axure and other UX design tools • Draft and iteratively refine wireframes and other key design assets with input from users and stakeholders, including moderated and unmoderated usability testing • Collaborate with designers in the creation of UI design assets

Content and marketing director responsible for strategic content, analytics, marketing and design initiatives for Johnson & Johnson, Coleman, Coca-Cola and other clients. • Used data and storytelling methods to inform consumers, investors and other target audiences about Coca-Cola’s sustainable practices; lead their 2018 Sustainability Report and site content initiatives• Created monthly analytics reports and associated recommendations for Johnson & Johnson used to inform strategic content decisions across the enterprise, including the office of the CEO• Helped drive Coleman’s first mobile application in concert with client marketing objectives and goals; work included content strategy and creation, UX copy and management of digital assets

Washington, Va, Us

Drove integrated marketing strategies that fully incorporated user behavior and needs, based on data from analytics, client intake sessions and other tools. Worked with strategists, designers and other departments to ensure that all content and UX work was consistent with the organization’s brand, image, intent, mission and vision. Produced deliverables including personas, user journeys, competitive analysis, sitemaps and wireframes. Created, managed and further optimized content in accordance with KPIs and other benchmarks. • As a founding member of the A/B testing team, created and analyzed split testing schemes; used results to improve the overall quality, UX and direction of the site• Used design thinking, user research and agile processes to help lead web redesign projects that included complex IA, megamenu, page design and content strategy components • Created copy for web and mobile applications, including headlines, buttons, error messages and instructional copy• Tested and optimized marketing campaign messaging and calls to action, resulting in more efficient campaigns, and engagement rates that improved by more than 10%• Lead content, audience development and related workshops with clientsClients at CHIEF included The Department of Commerce, Hampton Hotels, The Securities and Exchange Commission, Accelerate Brain Cancer Cure, Yale University, The Consumer Finance Protection Bureau and others.

New York, Ny, Us

Instructor for 10-week intensive course in digital marketing. Taught on a wide range of topics including Google Analytics and Adwords, UX, organic and paid search, content strategy, storytelling, KPIs, A/B testing and other relevant parts of data-driven marketing campaigns.

Newton, Ma, Us

Provided editorial direction and used content management systems to control the flow of all content, including blogs, news, features and multimedia packages through all digital channels. Identified deficiencies in user experience and implemented solutions. Managed the site’s social media community.• Lead strategist for an award-winning website covering the enterprise software industry• Member of the team that won a company-wide award for best digital publication for the year• Grew visibility among target market by broadening subject matter, varying delivery mechanisms and increasing the frequency of new multimedia content by more than 250%• Worked with members of the SEO team to increase overall page views/traffic by 23% • Tripled the number of expert contributors, analysts and thought leaders to introduce new content

Cambridge, Massachusetts, Us

In my role as a contract editorial consultant for Harvard University, I developed, wrote and edited content that supported strategic communications efforts within the office of alumni affairs. I also project managed a high-profile publication highlighting some of the school’s most prominent donors, as well as helped create of a number of multimedia presentations showcasing Harvard’s unique culture and curriculum.

Chicago, Illinois, Us

I managed a diverse portfolio of print and online publications geared toward healthcare professionals, including books, a blog, white papers, email newsletters and audio conferences. I introduced focus groups and online surveys to develop and improve products. I also recruited, trained and supervised a growing network of expert authors and contributors. I also helped develop, then implement, our unit’s nascent social media strategy and presence.

Hudson, Nh, Us

Wrote and edited stories for award-winning daily newspaper. Researched background information, identified and cultivated sources, created questions, and conducted interviews. Covered everything from presidential politics to anti-tax sentiments.

Us

Promoted to extremely competitive Southern NH beat after excelling in an earlier assignment. Researched background information, identified and cultivated sources, conducted interviews and edited copy.

Freelance content development work while pursuing my master's degree included:• Gannett News Service: Wrote nationally distributed piece regarding the impact of the Iraq war on voter attitudes in the 2004 election• Bangor (ME) Daily News: Served as Washington DC Political Correspondent in 2004; covered 9-11 intelligence reform legislation, Senator Olympia Snowe’s reelection campaign, and the Democratic National Convention• Columbus (OH) Dispatch: DC Correspondent, Covered Ohio political interests during the 2004presidential election• Associated Press: Covered prominent stories including church closings by the Boston Archdiocese, Cambridge's first-in-the-nation acceptance of same-sex marriage applications, and local appearances by Bush administration officials• BU School of Communications: Contributing editor covering NH primary. Worked within publicationschedule; collaborated with editorial team, faculty, and designers to produce student newspaper• WBUR (Boston NPR Affiliate): Monitored news wires; conducted and edited interviews; wrote andedited news copy for use in 20-second news summaries on morning radio program

Served as press secretary for legislative members during legislative session. Researched, wrote and edited op-eds, press releases, scripts, speeches, and talking points on legislative issues. Worked with staff and legislators to develop effective communications and media strategies to communicate legislative accomplishments to constituents.

Managed high profile and successful campaign despite being targeted by opposing party. Developed coalitions among special interest groups, legislators, and citizens. Recruited volunteers to support field operations and maintained campaign budget. Supplied press with statements and information. Composed and edited campaign materials including event invitations and email updates. Provided strategic input on direct mail pieces. Oversaw all fundraising communications.

Master'S Degree, Journalism

B.A., Advertising

Digital Media Production

Ux Design