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Bringing over 10 years of Digital Marketing experience (SEO focus) to the table, my expertise spans both agency and in-house settings across B2B and B2C sectors. During my college years, I juggled full-time studies with various roles at printing agencies, laying a solid groundwork for my professional journey. This period of multi-tasking and learning paved the way for my subsequent role at a media company, where I initially served in photo, video, and copy editorial support before progressing to a project manager position. Here, I led custom web app development projects that enhanced our products and customer experience.My marketing career then took off with a focus on SEO, web development, website management, and content strategy. I started as a Social Media Specialist at a major marketing solutions provider, then Content Admin - SEO/SEM Strategist at a Fortune 500 company, transitioned into freelance work, founded my own business, and contributed various marketing skills to to a startup. Later, I embraced roles at two agencies, managing SEO and operations, which varied from direct campaign management to serving in a directorial capacity.Beyond my professional endeavors, creative expression has always been a cornerstone of my life, especially in the realm of music. I enjoy writing and, on occasion, performing, which allows me to explore this passion deeply. My artistic interests don't end there; they extend into drawing, writing, cooking, and more recently, coffee bean roasting.A personal achievement I take pride in is my success as a homebrewer, having earned seven accolades in Texas. However, I've recently shifted my focus from brewing to mastering the art of coffee roasting. This transition reflects my ongoing commitment to exploring and honing new crafts, continually blending my professional acumen with my creative interests.
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FounderRank Beast May 2022 - PresentSpecializing in Technical and On-Site SEO, we start by thoroughly auditing your website to uncover any issues that could be holding you back. Then, each month, we address these critical problems, ensuring your website performs at its best. Along with fixing technical issues, we optimize your content to attract more visitors and keep them engaged.I started Rank Beast in 2017 after gaining experience in-house on a Fortune 500 marketing team and then working as a freelance marketer. During the early years of Rank Beast, I also led SEO programs at two seperate agencies, eventually becoming an agency director. After a brief break, I re-launched Rank Beast in the spring of 2022, focusing on working with a select group of clients. -
Director Of ServicesBrightlark Digital Jan 2021 - Sep 2021Denver, Colorado, UsOversaw AM, analytics/measurement, CRM, email, audience discovery, content, design/user experience, paid media, and SEO service lines and teams.Guide/Manage | Coached employees daily, fostering a safe, inclusive culture that prioritizes mental health, self-care, and best practices.Product Development | Create, productize and package services.Processes | Synthesize processes and workflows that reduced complexity.BizDev | Ideate and implement business development and strategy shifts alongside the owner.Hiring | Interview and hire new key roles to scale the agency.Operations | Overhauled team structure, elevated employee expertise, and reversed client interactions from reactive to proactive, while re-aligning procedures and strategy that improved, not only, the quality of retained work, but the quantity as well.Finance/Allocation | Identified and solved invoicing gaps, whilst managing and optimizing team resources, utilization, and capacity.Work Management | Moved from segmented financial, project management, and production tools to an all-in-one platform that informs data-driven decisions. -
Search Engine Optimization ManagerBrightlark Digital Apr 2020 - Jan 2021Denver, Colorado, Us -
Search Account ExecutiveBig Footprint Apr 2018 - Feb 2020Denver, Colorado, UsAM + SEO FulfillmentPassed company assessment during interview.Account Manager | Supervise relationships from initial engagement & opportunity phases through on-going work. Specialties included: Competitive audit and presentation, gap analysis, SEO outlines/roadmaps, link earning strategy, reporting dashboards, SEO Strategy | Steer on-going SEO endeavors encompassing, but not limited to the study and dissection of clients’: Technical SEO, competitors, backlinking profile, content expansion and gap opportunities.SEO | Execute foundational SEO initiatives via keyword research, meta-data and on-page optimizations as well as local and transitional SEO / site migrations. Measurement/Reporting | Replace out-dated reports with custom Google Data Studio dashboards for weekly client cadence meetings. Measure organic initiatives against site traffic, user behavior, keyword rankings, competitive landscapes, SERP changes and algorithm updates. -
Digital Marketing SpecialistLibertyid Sep 2017 - Mar 2018Denver, Co, UsSEO, SEM, Social, & Digital AnalystSEO | Spearheaded SEO efforts by analyzing competitive landscapes, optimizing on-site content, evaluating UX/Usability and generating industry-relevant, keyword-enhanced blog topics.Social Media | Developed and oversaw strategy and content on all major social media platforms. Paid Media | Constructed and supervised SEM campaigns on Facebook Ads, GoogleAds, Yahoo and AdRoll.Measurement/Reporting | Measured and refined digital activities by instituting new conversion and campaign tracking methodologies and custom dashboards.Paid Media | Constructed and supervised SEM campaigns on Facebook Ads, GoogleAds, Yahoo and AdRoll. -
Company OwnerRank Beast Mar 2015 - Sep 2017Launched Freelance + LLC | Established a one-person digital marketing agency, providing results-driven services that boosted client’s online visibility.Services Offered:SEO Discovery | Kicked-off relationships with a discovery process that entailed a comprehensive company and industry analysis, overview of marketing initiatives and examination of business goals / objectives.SEO Implementation | Implemented foundational SEO strategies and tactics entailing, but not limited to: Technical SEO resolution; keyword research; meta-data and on-page optimizations; and hyper-local tactics.Paid Media | Constructed and maintained SEM campaigns for clients across various industries.Measurement / Analytics | Beyond conventional strategies, I unearthed invaluable metrics and shined light on behavioral patterns that drove progressive site optimizations. Initiated site measurement improvements by tracking and firing advanced event tracking on Google Tag Manager to Google Analytics. -
Content Management SpecialistDr Horton Mar 2013 - Mar 2015Arlington, Tx, UsFacilitated trusting relationships between regional marketing managers, agency vendors. With each other and myself. Lead SEO / SEM sessions at D.R. Horton’s national sales and digital marketing conference. Trained regional marketing managers on Sitecore CMS after major site upgrade. Remotely and in-person.Assisted web development from concept to launch. Conceptualizing, feature testing, q/a, web-dev ticket management, content migration, and handled SEO "transition" during launch.Executed on-page SEO to boost organic traffic and applied transitional SEO practices: Designing URL structure, redirect strategy and content migration during major site migrations.Piloted Google Search Console accounts, web governance software, paid ad optimizations, Google Analytics and business listings for corporate and division-level reporting. -
Social Media SpecialistSupermedia Llc Mar 2012 - Mar 2013Dallas, Tx, UsTrained new team members processes and systems. Provided experience on client call etiquette and techniques. Supervised Facebook Businesses pages for 300+ clients by creating a relationship, addressing & escalating issues, driving engagement and third-party platform posting.Acted as client contact, from onboarding conversations and daily management through final project fulfillment. -
Project ManagerWieck Media Aug 2008 - Aug 2011Richardson, Tx, UsManaged Fortune 200 clients’ website development projects, including SEO and social. Installed, maintained and supported CMS installations and code editing. Educated clients using self-produced product and educational video demonstrations. -
Editorial Desk SupportWieck Media Nov 2006 - Aug 2008Richardson, Tx, UsCustomer Service, Mailer campaigns, Photo IPTC (meta-data) preparation, Photo compression, Video editing, Video compression Off-hour requests and issues, Embargoed time sensitive content, PHP editing, HTML editing, and CSS editing. -
Operations AssistantStudio M Design Llc / Creative & Printing Sep 2005 - Nov 2006Prepared digital files for offset and digital printing. Provided in-house tech support. Client quotes. Accounting and billing. Client support.
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Artist, Delivery, ProductionResource Solutions / Printing & Graphics Sep 2002 - Sep 2005Designer - Brochures, business cards, letterhead, envelopes, newsletters, & business forms.Digital file preparation for offset and digital printingDeliveryIn-House Tech SupportLarge format printerScanCopyBindingNCR (carbon copy) NCR adhesiveLaminationForm packet assemblyIndustrial stack paper cuttingUniversity mailroom assistant
Todd Colston Skills
Todd Colston Education Details
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Navarro CollegePsychology
Frequently Asked Questions about Todd Colston
What company does Todd Colston work for?
Todd Colston works for Rank Beast
What is Todd Colston's role at the current company?
Todd Colston's current role is There are no secrets in Search Optimization.
What is Todd Colston's email address?
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What is Todd Colston's direct phone number?
Todd Colston's direct phone number is +197282*****
What schools did Todd Colston attend?
Todd Colston attended Navarro College.
What are some of Todd Colston's interests?
Todd Colston has interest in Tenor Banjo, Education, Ukulele, Bass.
What skills is Todd Colston known for?
Todd Colston has skills like Social Media, Seo, Online Advertising, Content Management, Facebook, Wordpress, Digital Marketing, Html, Dreamweaver, Cms, Css, Editing.
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