Todd Cooley Email & Phone Number

United States

I provide an extensive range of content-development services with an emphasis on written communications such as website and social media copy, news releases, white papers, video scripts, bylined articles, employee communications, brochures, newsletters, speeches and sponsored content.My extensive experience as a public relations professional and university professor has afforded me the ability to communicate clearly and succinctly while subtly incorporating credibility-enhancing strategic messages. I have served an extensive array of prominent clients, including Anheuser-Busch, Fidelity Investments, RSM US, Experian, Nissan, Southern California Edison and the County of San Bernardino.Cooley Writing & Editorial Services is a particularly attractive resource for agencies and others that have important content-development needs but cannot justify the addition of full-time staff. Relying on me not only gives them access to a seasoned professional; it also enables them to meet short-term requirements while avoiding the expense and HR headaches often associated with full-time employees.

Greater Los Angeles Area

I helped clients attract attention, tell their story effectively and establish relationships with prospects and others. My services included marketing strategy, messaging, content development, speechwriting and executive communications.Much of my work involved helping small and mid-sized businesses, especially professional service firms and other B2B companies, promote their capabilities and expertise through online and offline public relations and marketing strategies and tactics.

Greater Los Angeles Area

I spoke to businesses, nonprofit organizations and professional associations, primarily on the issues of creativity and establishing a culture of innovation.

Chapman University, Orange, California

Irvine, Ca

As the nation’s fifth largest accounting, tax and business consulting firms, RSM US (then RSM McGladrey) was home to some of the nation’s most knowledgeable and insightful business experts. Much of my focus was on helping communicate and promote that knowledge and expertise. Using tools such as industry surveys, white papers, newsletters, bylined articles and audiocasts with subject matter experts, I had the opportunity to address a diverse array of topics – from helping healthcare providers cope with complex reimbursement procedures to advising private equity firms on structuring acquisitions for maximum after-tax return. I provided marketing and communications counsel to leaders of several practice and industry groups, including insurance, technology services, private equity, food and beverage and Indian gaming. I also helped establish and served as editor of Board Member Brief, a website and daily e-newsletter that addressed issues of particular concern to boards of directors.

During my tenure at McGladrey Capital Markets, the firm went through extensive changes in leadership, revamped its business model, changed its name…and went from being an unranked and largely unknown M&A firm to the nation’s No. 2 firm for transactions of $250 million and less. I managed a full range of marketing and communications functions, including internal communications, media relations, advertising, and online communications. The firm went from virtually no media presence to coverage in local, national and international press – from the UK to India, China and Singapore. I advised the CEO on communications associated with a variety of sensitive issues, including senior leadership changes, the offshoring of jobs to India and the death of an employee, and played a central role in evolving the firm’s culture.

Newport Beach, Ca

I founded this boutique public relations firm with just two employees and achieved profitability within three months. Cooley & Company attracted a variety of high profile clients, including Fidelity Investments, Edison International, ViewSonic, Administaff and Experian. Our work ranged from generating print and broadcast media coverage (Bud Light Pro Beach Volleyball) to development of a branded corporate philanthropy program (Nissan North America).

Irvine, Ca

Within six months after joining this boutique PR firm specializing in high technology, we had almost doubled agency billings and diversified or client base to include professional service firms, real estate companies and public utilities. In addition to helping lead new business efforts, I managed account teams serving clients such as Southern California Edison, Birtcher Real Estate Ltd., and Pioneer New Media Technologies.

Los Angeles

During my seven years in the firm’s Los Angeles office, I had the opportunity to serve clients in all three of its major practice areas – corporate, technology and consumer – and gained extensive experience in strategic communications, media relations, crisis management and community relations. I worked with an array of well-known clients such as Airborne Express, CB Richard Ellis, Russell Reynolds Associates, EDS, Southern California Edison, San Diego Gas & Electric, Century 21 and Times Mirror. My primary focus was on new business development, account management, and staff development and utilization. I oversaw accounts totaling 20% of office billings, including PR management of Anheuser-Busch's 13-state Western Region.-