In my demand generation role at Sofar Ocean, I have the exciting opportunity to support the growth of two innovative products. As a key player in driving customer acquisition and revenue generation, my responsibilities encompass a range of strategic and tactical activities.My primary focus revolves around developing and executing demand generation campaigns tailored to each product. I play a pivotal role in supporting the growth and success of two distinct products. Through strategic planning, targeted campaigns, data analysis, and collaboration, I contribute to the achievement of revenue goals and the expansion of our customer base.

As an accomplished Demand Generation and ABM Specialist at Sama.com, I spearheaded strategic initiatives to drive large deal sizes and maximize revenue growth. With a focus on engaging key accounts and leveraging account-based marketing (ABM) strategies, I played a pivotal role in expanding our customer base and achieving exceptional sales outcomes.Responsibilities:- Developed and executed ABM strategies specifically tailored to target accounts with the potential for large deal sizes, aligning efforts with overall business objectives.- Conducted extensive research and analysis to gain deep insights into target accounts, including understanding their pain points, industry challenges, and growth opportunities.- Collaborated closely with the sales team to identify key decision-makers within target accounts and align marketing efforts to support their initiatives.- Created compelling and personalized content, messaging, and campaigns designed to resonate with the needs and objectives of the target accounts, emphasizing the value proposition and unique benefits of our solutions.- Leveraged a diverse range of marketing channels, including email marketing, social media, events, and personalized advertising, to engage and nurture target accounts throughout the buyer's journey.

As a Demand Generation leader at Barracuda within the Cybersecurity Group, I played a critical role in driving new product expansion using demand generation channels and a targeted Account-Based Marketing (ABM) approach. By leveraging my expertise in demand generation and ABM strategies, I contributed to the successful launch and growth of innovative cybersecurity products. Responsibilities:- Developed and executed comprehensive demand generation strategies for new cybersecurity products, aligning efforts with overall business goals and objectives.- Collaborated closely with product marketing leadership to understand product positioning and key differentiators, ensuring unified messaging across demand generation activities.- Created compelling and personalized content, including competitive take-out landing pages, blogs, email campaigns, and sales enablement materials, to generate awareness and engage target audiences.- Leveraged demand generation channels such as content syndication, email marketing, webinars, and events to reach and capture the attention of potential customers.- Implement HubSpot Marketing and Sales to track, measure, and optimize demand generation campaigns, ensuring efficient lead nurturing and conversion.- Monitored market trends, competitive landscape, and emerging technologies to identify opportunities for expanding product reach and adapting demand generation strategies.

Marketing leader tasked with the modernization and digital transformation of the marketing team to help grow two new products in the commercial market.

Account Manager working with marketing leaders to develop strategies to create and execute demand generation campaigns.• Helped global enterprise software company generate over $50 million in pipeline. 
• Focused on large enterprise and mid-market accounts. 
• Developed strategic account plans for customers to help with multi-channel demand generation campaigns.• Built lead scoring and data integration improvements with CRM and marketing automation to improve targeting.

Implemented Eloqua for marketing automation to improve lead to sales conversion. Responsible for field marketing and managed the inside sales team targeting financial institutions.

Built and managed an inside sales team of 9 people focused on Enterprise Performance Management solutions, including Business Intelligence, GRC, Strategy Management and Profit. Responsible for finding and developing leads for Public Sector, Utilities, Retail, and Healthcare verticals. Responsible for managing the sales cycle of qualified opportunities and increasing sales velocity for the outside sales team.

Worked with IBM campaign managers to develop and execute a diversified portfolio of IBM marketing campaigns. Managed a team of 9 Inside Sales Representatives responsible for generating leads. Performed solutions training and created unique bonus structures for each marketing campaign.