Todd Debock Email & Phone Number

Reinholds, PA, US

New Holland PA

New Hollland PA

• Brand Marketing Manager (2006-2009)Charged with North America Marketing of four families of Agricultural tractors which contribute $200 million in annual revenue.
• Achieved 300% Sales growth in the 130-180 PTO HP segment from 2006 through 2008.
• Increased tractor market share during tenure. o 2.5% in the 80-130 HP Segment. o 5.2% in the 130-180 HP Segment.
• Increased product line profitability through improved option packaging, model selection and pricing actions.
• Reduced offering complexities by 35%, resulting in increased repeatability of build and inventory turn.
• Developed, implemented and successfully launched the North American product offering and marketing strategy for New Holland’s T6000 (80-135 PTO HP) and T7000 (135-180 PTO HP) tractors.

• Marketing Training Manager (2005-2006)Managed a team of 14 Training Development Specialists covering a portfolio of 34 product families.
• Planned, organized and conducted New Holland’s “Value of Blue” and Case IH’s “Big Red Roundup” National Training events where over 2300 dealer and company salesmen were trained.
• Increased Training Specialist output, efficiency and effectiveness through the development and implementation of Product Support Plan methodology – a systematic process for identifying training gaps and training.
• Designed and executed local and regional events which successfully trained more than 1200 dealer and company salesmen annually.
• Managed CNH’s web based dealer training program – “Dealer University”.
• Developed Training Materials to support more than 400 models of Agricultural machines.

• Product Marketing Manager (2004-2005)Responsible for North America Marketing for Loaders, Implements and Attachments for New Holland and Case IH. Product base generates $100 million in annual revenue.
• Achieved 19% growth in Loader and Implement unit sales during 2004.
• Increased loader installation rate. (4% for New Holland and 9% for Case IH)
• Reduced shipment costs while improving order fill times through collaboration with Manufacturing, Product Engineering and Distribution on development and implementation of a fully configured loader strategy.
• Developed simplified product floor plan terms strategy which resulted in improved product turns, lower carrying costs and improved customer satisfaction.
• Increased program orders by 18% through the implementation of a new order writing strategy.

• Developed, implemented and launched the North American product offering and marketing strategy for TSA/MXU tractors.
• Provided the platform an understanding of the voice of the customers to ensure that new product development exceeds the expectations of New Holland/Case IH customers for functionality and durability.

• Developed and implemented product offering strategy for New Holland and Case IH – post merger.
• Successful commercial launch of Case IH JX and JXU agricultural tractors.

• Developed and instituted new procedures for training material creation and training implementation.
• Increased the number of Regional Training sessions and the number of dealers trained by more than 300%.
• Developed and implemented sales and training strategy (including all materials and events).

• Achieved 80% growth in revenue surpassing objectives an average of 114%.
• Obtained “Circle of Excellence” performance status.
• Served as Company Liaison with dealers and customers to achieve territory revenue objectives.
• Developed and implemented plans to strengthen dealer performance.

• Reduced variable expense 17% (11,500 man hours under budget) with only a 2% reduction in volume