Todd Del Toro, M.S. Marketing Email & Phone Number

Los Angeles, California, United States

o Analytics manager and measurement POC for all Strategic Partnership (SP) clients and Ampersand inventory delivery initiatives.o Liaison between Ampersand and third-party measurement vendors, responsible for communicating measurement and processing requirements to all associated business stakeholders.o SME for the entirety of campaign life cycle processes across several teams responsible for all activation and measurement related requirements from target audience development to deliverable cost reconciliation.

Greater Los Angeles Area

o Served as the analytical lead and SME for 6 Strategic Partnership (SP) clients. Crafted roadmaps and project scopes for all measurement initiatives which have now been standardized across Ampersand’s entire business enterprise.o Managed all Advanced TV RFPs for SP Clients. Advised both sales and clients on target audience strategy for specific campaigns and served as the POC for campaign activation across 5 MVPDs working in step with Comcast, Cox, Spectrum, Verizon, and Dish.o Supported data innovation in the development of deliverables that synthesize stories from large scale data outputs to communicate the benefit of utilizing Ampersand inventory from both a delivery and attribution standpoint. Templatized and scaled these deliverables and subsequent activation strategies out to the entire Ampersand organization.

Torrance, California

Central Agency Analysto Responsible for providing analytical insights that supplement year over year sales growth and bolster public perceptions for several Toyota automotive model advertisement campaigns including Prius, Corolla, and Camry. o Oversee four annual Toyota Sales Events and other various brand campaigns including Toyota Safety Sense. In charge of reconciling analytical data from four inter-agency partners and ensuring reports are delivered to Toyota North America executives in a timely manner.o Work with third party data sources and digital media divisions to develop hypotheses for creative teams in order to increase ad appeal, memorability, and brand linkage.o Collaborate with a network of analysts across multiple departments spanning several states in order to distill analyses into coherent stories that identify near and long-term feedback loops, which improve current and future advertisement campaign processes.

Los Angeles Air Force Base

Lead Contract Performance and Reconciliation (CPAR) Officer & Lead Comprehensive Cost and Requirements (CCAR) System Administratoro Managed contract performance assessment across 7 GPS divisions for all major DoD contracts including Boeing, Raytheon, and Northrop Grumman. Reported to GPS Deputy Director Col. Gerard Gleckel and council on a weekly basis.o Oversaw the operation of the CCaR budget tracking software personally auditing over 221 different GPS requirements and their funding dating back to 1998.o Spearheaded DoD Inspector General regulation compliance for 10+ programs and their subsequent execution through data analytics and software management.Lead Budget Analyst for the GPS IIF Satellite Programo Lead budget analyst/portfolio manager for the Global Positioning Systems Block IIF program’s $170M+ active year budget.o Collaborated with 5 program managers to solve funds discrepancies and enabled the launch of 3 satellites in 8 months establishing the highest DoD launch tempo in 21 years.o Crafted plan for $55.6M dollar budget shortfall and prevented program halt.Lead Program Management and Administration Budget Analysto Financial Analyst overseeing 7 contract personnel performing vital reconciliation within the financial analysis branch of the Global Positioning Systems directorate.o Oversaw the execution of GPS Program Management Administrative costs upwards of $40M and reported to GPS Director

Master Of Science (M.S.), Marketing With Specialization In Marketing Analytics, 3.91

Activities and Societies: Honor SocietyMarketing curriculum with emphasis on the analytical aspects of marketing campaigns. Consists.

Bachelor Of Science (B.S.), Systems Engineering Management

Activities and Societies: Varsity Baseball ('09-'13)The Systems Engineering Management (SEM) program focuses on using mathematical.