Todd Elms Email and Phone Number

Lead Marketing efforts and sales expansion in Mass, Food, Drug, Club, Dollar, and 2-Step channels for all products in the home cleaning and plumbing category.• Develop, maintain and provide information and advice to the President, relating to sales and marketing activities and to assist in strategic planning.• Provide marketing strategies and recommendations to support business plans and targets.• Develop and execute the overall marketing strategy, which is aligned with Scotch's business objectives. • Responsible for Corporate and product branding across all categories.• Monitor and manage new product development, design and implementation.• Develop the annual media plan, and support it by writing, editing, proofing and scheduling advertisements, press releases, feature articles, technical articles and other documents for internal and external publication, including corporate reports, websites, SEO, SEM and trade journals.• Coordination of events, promotions, trade shows and new accounts presentations.• Develop customer presentations, analyze prospective target markets, and develop plans for product introduction.• Initiate, Develop and Manage manufacturer reps across North America for all accounts.• Management of retail performance tools by retailer, Retail link, Home Depot Link, 1sync, GDSN and Big Hammer.• Monitor, review and report on the execution, progress and effectiveness of marketing plans, programs, and initiatives to ensure the achievement of established goals and objectives.• Supervise the graphic design, layout and production of literature, brochures, direct mail pieces, PowerPoint presentations, flyers, booth design and graphics, product packaging, business forms and other miscellaneous collateral.• Responsible for corporate and product branding in the US and UK.• Product creation, packaging design and implementation of new product development.

• Exercise full P&L responsibility; managed annual operating budget and sales / marketing targets; set strategic objectives for new product development and launch in to CPG, Janitorial / Sanitation channels for Marketing. • Review sales & marketing performance; identify gaps and new opportunities; determine actionable solutions to resolve client issues and meet financial goals. Recruit, hire and train sales staff for Industrial Jan / San Channel. • Created and launched over 150 CPG, Jan / San cleaning products from current industrial formulas. • Created an innovative line of safety items for retail stores (B2B), Jan / San and sold into Wal-Mart; generated $6M in annual sales and a current growth rate of approximately 20% per year. Director of Channel MarketingResponsible for North American operations. Manage 2 direct reports and 55 sales associates within 19 manufacturer sales representation organizations in Janitorial and Sanitation supply channel.• Developed and launched a new CPG brand, logo and packaging for retail; presented products to Wal-Mart, Costco, Sam’s, Staples, and several national commercial Jan / San distributors. • Launched 3 new product lines and created 2 brands (Alert Guard and Spill Guard) within the safety category, resulting in reduced slip and fall accidents at a retail level for B2B and B2C sales.• Trained sales / marketing staff for all Janitorial and Sanitation rep organizations across North America.• Collaborated with Marketing on introduction of new products and services for CPG, B2B, and B2C markets.

Director of Product Development (Marketing) ·Supervised 7 product marketing managers / assistant product marketing managers, a 7-person creative team and freelance artists for a CPG, B2b, and B2C environment. ·Conducted CPG line reviews and performed SKU rationalization, resulting in increased profit margins. ·Collaborated with marketing / creative teams to develop product packaging for stronger market penetration in CPG. ·Analyzed and justified profit margins for new and existing items; conducted competitive sales and market analysis.·Developed and trained management, staff (marketing) and new sales representatives. Marketing Manager / Product Marketing Manager ·Consistently generated 15% year-over-year sales growth, by introducing new products into all channels.·Successfully surpassed new product development objectives and sales growth quotas each year for CPG, B2B, and B2C channels.·Turned around under-performing sales year of $198M in 2002 to $250M the following year by implementing targeted marketing initiatives.

·Supervised 2 managers and 50 employees at a $10M location. ·Turned around under-performing stores to make a profit; managed new store openings. ·Recruited, hired and trained staff. Improved profit margin by 10% by reducing expenses and optimizing staff levels.·Streamlined operations at existing locations and increased revenue by as much as 10%

·Supervised 8 managers and 350 employees at a $60M location. ·Turned around under-performing stores to make a profit; managed new store openings.·Managed all the day-to-day activities for the store. ·Recruited, hired and trained staff. ·Successfully managed and opened stores in 3 states: Texas, Arizona and Utah.·Recognized by management for outstanding performance.