Todd E. Scott Email & Phone Number

Charlotte, Nc, Us

San Diego, Ca, Us

San Diego, Ca, Us

San Diego, Ca, Us

Promoted to establish digital program management capability, defining B2B digital channel strategy and execution for same store sales team supporting independent advisor profitability and client engagement; contributed to 13% YOY growth, +360% increase in marketing-sourced revenue year over year, and +130% new business lead goalsDigital Program Management – Develop and execute strategic and activation plans to drive lead generation, adoption, retention, and re-activation/engagement campaigns via CRM systems Digital Transformation Planning – Lead marketing operations for digital marketing team, defining planning and execution process, while overseeing compliance requirements, content management (CMS), marketing automation, and Salesforce platforms Channel Development - Identify and introduce new digital channels optimized for segmented audiences; continuous development and enhancement of proprietary web experiences for advisor audiences

San Diego, Ca, Us

San Diego, Ca, Us

Charlotte, Nc, Us

Recruited to define branding, messaging, positioning, G2M strategy for healthcare SaaS platform. MedChat builds smart, HIPAA-compliant live chat and two-way conversational text, exclusively for healthcare.Digital Content Strategy – Develop thought leadership technology content targeted to C-suite executives in healthcare; customize digital content to drive platform trial and adoptionSales Enablement Tools - Hands-on development of marketing tools that keep pace with our quickly evolving SaaS platformCustomer Segmentation - Identify and leverage customer insights tailoring segment-specific messages for the appropriate stage in the purchase journeyCustomer Knowledge Base Development - Personally solicit customer feedback to maintain robust and turn-key customer knowledge base for users

Fort Mill, South Carolina, Us

Established Diversey's first content management system globally, while driving channel content marketing strategy for North American ecommerce and digital marketingMarketing Strategy – Executed marketing for fastest growing North American sectorPricing and Promotions – Designed promotions and defined promotional pricing for channel partner calendars and key initiativesContent Syndication – Managed content delivery to owned properties, direct sellers and channel partner digital and ecommerce sitesContent Analytics – Monitored, optimized and grew content engagementContent Strategy – Continuously developed long-term plans for content enhancements on all digital and ecommerce platformsDigital Campaigns – Partnered with sector and portfolio leads to optimize digital campaign structure and content

Fort Mill, South Carolina, Us

Developed and executed all North American marketing strategies for fastest growing distribution ecommerce channelMarketing Innovation – Engaged key customers, opinion leaders and distributor partners to share knowledge, test new marketing innovationsConsumer Insights – Provided critical voice-of-the-customer feedback, as well as competitive and market intelligence to regions, driving insight-led innovations and solutionsOmnichannel Marketing – Defined and executed marketing support programming, alongside distributor marketing teams, developing and implementing joint sales, ecommerce initiatives and promotionsDigital Marketing Strategy – Drove strategy, from ideation to production to syndication of customer facing digital content, facilitating channel sales; defined and built content syndication structure to empower e-commerce integrationsStrategic Partnerships – Identified strategic marketing partnerships with key customers to drive mutually beneficial promotions

Stockholm, Se

Led digital transformation through cloud-based B2C and B2B marketing tools for Brand, Channel MarketingBrand Transformation – Transformed channel partner perceptions of brand strength; optimized digital merchandising leveraging cloud-based SaaS platforms across North American segments and channels, integrating CRM advancesContent Management System Development – Initiated and established organization’s first CMS, expanding content to enhance digital marketing capabilities for channel partners; solved challenges thru both tactical and strategic initiativesProduct Information Management System Intro – Partnered with sales and product teams to establish first operational PIM in North American region; conducted education and training events to facilitate adoptionCampaign Management – Partnered with internal and external agency teams to deliver branded campaign content for B2C syndication; grew partner social engagement +3400%SEM, Organic and Paid – Drove development of SEM strategies between brand, channel partners and SMBs; ongoing optimization of creative showcasing products and promotions

Denver, Co, Us

Launched breakthrough marketing platform across an omnichannel portfolio; developed branding for category-leading apparel brandsStrategic Planning – Helmed strategic choice projects involving product lines, merchandising, marketing and senior leadershipOmniChannel Campaign Management – Executed 360 product launches with leading mass retailers, amplifying appropriate messaging throughout consumer purchase journey stagegatesBrand Messaging & Creative Development – Initiated consumer insights work, delivering corporation’s highest Millward Brown persuasion score; executed creative for television, radio, print and digitalMedia Planning – Built high ROI media plans, delivering highest purchase intent increases in company historyProduction – Managed end-to-end print and digital production process, from concepting to deploymentBudgetary Oversight – Planned and managed $40+ million media, promotion, in-store, PR and production budgets for company’s largest division

Richfield, Minnesota, Us

Created strategic brand alignment messaging and programs, building internal and external brand loyaltyCommunications Planning – Authored and executed detailed plans supporting brand alignment, reputation, sustainability and Private label brandsBrand Alignment – Developed programming for one-voice brand messaging; internal plus in-store POPSocial Media – Championed messaging for categories across social media platformsMedia Relations – Supported public relations work with strategic messaging and positioning

Minneapolis, Minnesota, Us

Directed a team of marketing managers & agency partners in the creation & execution of brand strategy for multiple brands, 3,500+ retail locationsMarketing and Communications Planning – Developed strategy, managed budgets, omni-channel implementation of television, radio, direct mail, print and digital campaigns in a multi-channel environmentDirect Mail & Print on Demand Campaigns – Managed testing and deployment of breakthrough direct mail and print on demand programs for locationsBrand Management – Implemented efficient, flexible brand advertisting programs for all company nameplatesPromotional Execution – Oversaw promotion planning, creative development and distribution of 250+ piece collateral kits and corresponding 360 degree media messaging programs

Minneapolis, Minnesota, Us

Operating as a branch of GM Public Relations, delivered breakthrough media tool, delivering untapped impressions for internal and external clientsNew Media Rollout – Oversaw successful branding and launch of pioneering package goods media conceptCommunication Planning – Blended corporate publicity needs with media appetite for fresh news and product, serving all General Mills brands and clients such as Best Buy, Jim Beam, General Electric, Sunbeam and 3MCustom Marketing Planning – Tailored messages to strategically overlay client marketing objectivesPR Campaign Execution – Developed communications, PR packages, dimensional and digital kits for national media Business Development – Grew key account business 20%+ and expanded existing relationshipsSpecial Events Expert – Managed media partnerships, including LucasFilm/General Mills promotionsMedia Planning and Placement – Developed high-efficiency media plans for majority of agency business, including media for franchisees, distributor and dealer networks

Minneapolis, Minnesota, Us

Integrated cohesive brand strategy across business units and channel partners with The Toro Company. Prior to company acquisition by Toro, successful launched marketing technology programs with and for Apple Computer, Motorola, NASA and SchoolVision of Texas.Agency Management – Managed workflow across agency of record and multiple niche agenciesAdvertising and Brand Development – Directed the strategy and implementation of key messaging across all marketing channels for two-thirds of company businessNew Product Development and Launch – Designed and executed efficient communications for product launches, including print, collateral, POP, photography and videoPR Management – Developed partnerships with key industry publications and associations to generate awareness of company programs and further industry positioning objectivesCustomer/Dealer/Distributor Relations – Structured marketing programs with flexible execution options for business partners through tiered distribution channelMedia and Brand Planning – Responsible for budgeting and planning for brand, including creative and media

Ma, Organizational Science & Communication

Ba, Human Communication / Mass Communication