Factor Analysis of Information Risk (FAIR) has emerged as the standard Value at Risk (VaR) framework for cybersecurity and operational risk. The FAIR Institute is a non-profit professional organization dedicated to advancing the discipline of measuring and managing cyber risk.It provides chief information security officers (CISOs), chief risk officers (CROs), third-party risk leaders and other business and risk executives with the standards and best practices to help organizations measure, manage and report on information risk from the business (financial) perspective. The FAIR Institute and its community focus on innovation, education and sharing of best practices to advance FAIR and the information risk management profession.Are you a CISO, CRO, or other information or operational risk management officer who is interested in our mission and in contributing to the development of our profession? Learn more about the FAIR Institute at http://www.fairinstitute.org.

Perforce Software delivers software solutions that give enterprises a DevOps edge to outperform their competitors via technology innovation. Perforce does this by giving application development, infrastructure, engineering, and product teams powerful automation capabilities to improve developer productivity, security and compliance, software quality, application resilience and recovery, and other mission-critical outcomes. After joining Perforce via the acquisition of Delphix, I was retained to work across Perforce's leading portfolio of brands to drive thought leadership and demand programs.

Delphix, acquired by Perforce in March 2024, is the industry leader in programmable data infrastructure. I was hired by the CMO to build our executive thought leadership program. I later picked up responsibilities for Product Marketing, Analyst Relations, and Digital Marketing. I worked cross-functionally with product management, field marketing, sales and other teams to execute a variety of programs to connect with CXOs in our target markets on matters that are important to them. I led the creation of a buyer's journey model for CXOs (especially CIOs and CISOs) to create richer, more valuable learning experiences for prospect executives and then launched digital and physical programs (with my business partners) to grow demand and revenue.

Hired by CMO to build analyst relations and marketing communications functions. Drove briefing and inquiry strategy for nearly two dozen identity and access management (IAM) analysts across Gartner, Forrester, KuppingerCole, and IDC. Collaborated with product management and our Field CTO to earn leadership positions in two KuppingerCole Leadership Compass reports and helped position us for a third, while improving relations with key analysts at Gartner and Forrester. Much time in the role was spent on two major corporate-brand level launches, first for its passwordless authentication product and then (three months later) the accelerated launch of its customer identity and access management platform. The latter represented a major up-level in our messaging framework, web site, collateral, and other deliverables owned by my team.

As the head of research, standards and education for the TBM Council, I'm responsible for driving forward content such as best practices and standards through our Standards Committee, our Education and Certification program and our global events. To accomplish my mission, I work closely with our CIO board of directors (including technology leaders at AIG, AOL, ExxonMobil, First American Financial, Cisco Systems, Cox Enterprises, DuPont, Microsoft, Nike, SunTrust Banks, Rodan+Fields and many more), our principal members (over 180 CIOs and TBM leaders from mostly Fortune 1000 companies), our partners (executives at KPMG, ISG, McKinsey, Deloitte, and more), and our general members (over 3,400 IT, business and finance executives today). I also lean on our Technical Advisor (Apptio) for significant contributions of intellectual capital such as the industry's first TBM taxonomy, TBM KPIs and metrics, cloud billing standards and more.In 2016, I had the pleasure and honor of writing and publishing the first-ever comprehensive book on TBM. Based on interviews and workshops with more than 70 IT leaders and finance officers, plus lessons garnered from dozens of case studies and executive presentations, the book describes why TBM is so essential for not only the success of any modern CIO but also for their businesses. The book is available in both hardback and kindle format on Amazon.com and is available to TBM Council members upon joining.

As the General Manager of the TBM Council, I was responsible for directing all aspects of the Council's mission and mandates: to deliver Standards, Education and Collaboration for CIOs and their peers on managing the business of IT. I was also responsible for marketing and selling partnerships and sponsorships and earning revenue from partner-related activities such as research, workgroups, and other activities. During this time I wrote the first-ever book on TBM, launched our Education & Certification program, and provided evangelism and thought leadership throughout North America, Europe and Asia-Pacific.

Responsible for managing, directing and performing research on Technology Business Management at the discretion of the Board of Directors and Council members. Current research activities include defining the TBM Framework, supporting Industry Workgroups (e.g., vertical industries, professional disciplines) collaborating with Council members on the TBM book and other publications, and managing the TBM Index, a global, survey-based assessment of TBM practices.

Responsible for driving thought leadership and “category creation” for Technology Business Management (TBM). Helped jumpstart and run our non-profit TBM Council, which was instrumental in establishing IT financial management and IT cost transparency as a CIO- and CFO-level concern and best practice framework. Work with customer and non-customer CIOs, CTOs, VPs of IT Finance and other technology decision makers understand how they employ TBM to create, sustain and improve business value. Leveraged insights from those decisions makers and other thought leaders both internal and external to Apptio to write the definitive book on TBM.

As the most senior corporate marketing leader in the NetIQ business unit, I and my amazing team led brand and corporate communications, built an integrated global lead generation program, drove analyst and media relations, and revamped our web and social media marketing campaigns during the rise of metrics-driven marketing automation and management. Instrumental in driving sales training and developing sales tools to help our global sales force identify customer pains and create opportunities to deliver value. Helped drive a highly profitable software company despite a global downturn while positioning us to grow aggressively in 2010-2011.

Managed a team of senior software product marketers that developed product messaging, delivered sales training and tools, supported analyst and media relations, and helped manage marketing campaigns and events that contributed to software sales and new business opportunities. My team and I managed and delivered numerous corporate marketing and sales events such as our global user conference, global sales conferences, regional events and more. I met with dozens of customers around the globe to understand their needs and buying behaviors, deliver tailored messaging with the sales teams, and refine our messaging to improve effectiveness.

NetIQ’s chief security strategist responsible for understanding the needs and challenges of customers and architecting solutions to best meet their needs. Work directly with customers, industry analysts, partners and others to define solutions based on our products and services.Managed a small, global team of strategists focused on strategic sales support, sales training and enablement, thought-leadership campaigns and support for analyst relations.

Senior product manager in charge of NetIQ Secure Configuration Manager, NetIQ Security Solutions for iSeries and related products and components.

During this time, I worked with our CMO and VP of Marketing to jumpstart the Human Firewall Council, an innovative, member-focused organization dedicated to researching, evangelizing, and improving security awareness among corporate enterprises. I had the joy of developing a first-of-its-kind Security Awareness Index program, which researched security policy and awareness practices and measured security awareness levels among employees. With over 800 global participants, we were able to demonstrate the linkage between security policy and awareness investments and improvements in employee attitudes, behavior, and data protection.

A core leader of the Enterprise Security Architecture Initiative for the global eSecurity Solutions practice. Also a key member of the eRisk Solutions account management team for the firm’s largest account. Kansas City Security Team Leader (for practice management) and Midwest Security Architecture Champion (for skills management). Accomplishments included: * Co-led the development of the firm's Enterprise Security Architecture offering, including the software, business and marketing plans, design documents, workshop presentations, and policy framework. * Led the technical and process design, technical testing and hands-on implementation of IBM Tivoli for a large telco. * Performed detailed security assessments for a $32 billion client, encompassing corporate headquarters, refineries, pipeline operations (SCADA), and several acquired companies. Provided detailed action plans and assessment reports and briefed executive management.