Todd Wheeler Email & Phone Number

Huntsville, Us

Brand builder - sales activation leader. Created partnerships with wholesale/ distributors, national accounts, regional accounts and independently owned and operated retailers to enhance sales and profits. Embraced the role of trusted, category advisory to assist partners with optimizing the profitability of their tobacco category.

Us

Coached and Developed an 8-member team. Oversaw approximately 1.4K independent and account outlets to deliver both volume and share targets. Focused on coaching to enhance individual skill development against the 5 P's (personal selling, product availability, pricing, presence, and promotions) to enhance collaborative strategic business-building activities and results. Consistent and timely written feedback provided monthly in conjunction with mid-year and annual reviews to further develop, motivate and inspire talent to achieve phenomenal results. • Established best-in-class coaching and situational leadership that resulted in 87 step progressions of direct reports, facilitating 18 individuals progressing beyond 2 levels from their starting role.• Instituted rapid retail moist contract execution on Grizzly to achieve penetration against 98.5% of all industry volume. Grizzly share of market grew from 21.5% to a peak of 42.8%.• Empowered direct reports as true category advisors, resulting in 40% increase in sales and profits of contracted outlets.• Successful brand launches include: Camel SNUS, VELO, VUSE Vapor portfolio, numerous moist & combustible sku's. Surpassed 90% distribution objectives through focused, organized retail operation procedures based on a sales plan built through analytics. (sales presentations/multitasking)• Organization Skills/call coverage optimization that consistently delivered best in class productivity metrics based on outlet opportunities and ROI • Retail Operations based on 9 steps of the visit to optimize 5 P performance• Analytical review of territory performance based on MSAi/Nielsen data to develop creative problem solving action plans to accelerate brand development and distribution objectives• Established consumer pricing fairness throughout the tobacco category by equitable applying margin, mark-up and penny profit pricing strategies based on the customers' desired profitability to protect brand equity.

Us

Taught and developed an 11 member team. Oversaw approximately 1.1K account outlets to deliver both volume and share targets. Focused coaching on enhancing individual skill development against the 5 P's (personal selling, product availability, pricing, presence, and promotions) to enhance collaborative strategic business-building activities and results with partner accounts.• Provided ongoing recruitment, selection, on-boarding and development of personnel, delivering big brand merchandising excellence in 11 assignments• Produced chain specialist program to enhance teamwork and productivity, driving commercial results in high opportunity accounts. Strategic drive brands grew 12% in these accounts.• Boosted team productivity 40%, sourcing, and training 3rd party execution personnel to implement tactical activities.• Organization Skills applied to optimize Retail Operations: call coverage of direct reports consistently yielded 100 % territory coverage and frequency = Productivity metrics best in Sales Area• Produced retail operations visit procedures that encompassed a 9 step sales and service process yielding accelerated price point communication and low stock/out of stock elimination• Optimized collaborative relationships with key decisions makers at strategic retail operations through organized and regular business review platforms to turbo charge work plan activities • Leveraging 401 (k) Retirement Savings Plans to empower direct reports/peers to be financial fit, creating a path for personal financial stability and enhanced work-life balance.

• Selected, trained, and established a 9-member sales and marketing team in the states of Virginia and North Carolina. Identified and developed individuals’ skillsets to deliver against core job accountabilities.• Set strategic and tactical direction to accelerate implementation of sales plans based on opportunity assestments derived from Nielsen & MSAi Data (multitasking).• Lead market for a disruptive marketing plan called "Kool Fire" to accelerate the growth of the Kool brand in the Richmond, VA market to dominate the menthol premium brand category. Kool achieved a share of market of 55% or greater in the target outlets for the enhanced 5 P (product, price, presence, promotion and personal selling) activites.

London, Gb

• Functioned in country manager role that included forecasting, marketing, advertising, promotional planning, and execution from a P & L perspective. Markets included duty-free, duty-paid, military, export HORECA. Architect of a wholesale performance plan (sales presentations/multi-tasking).• Standardized wholesale representatives Retail Operations call procedures to enhance organization/planning skills to execute product, presence, price and promotions during every outlet visit. Standardized retail operations yield a 60% reduction in low stock/ out of stock conditions. • Creative problem solving utilized to develop a cost sharing promotional discounting model to create competitive advantages in the market with partnered accounts. Specifically, Circle K chain volume increased 40% on the Kool brand family during promotional periods. • Negotiated and secured retail marketing plans with Duty Free Shoppers (DFS) to secure impactful merchandising presence in high impact locations at internaltional airports located within Micronesia (Guam-Saipan-Palau). Collaborated with DFS leadership team to create attractive discounting platforms and gift with purchase programs to generate awareness, consideration, trial and adoption with international travels. • Sourced and secured media print marketing plans for the Kool and Lucky Strike brands. A disruptive sampling team was created to market in Adult Only Facilities. • Japan Toursist Plan: Collaborated with BAT Japan leadership team to create impactful marketing strategies to accelerate Lucky Strike brand awareness with destination travelerrs to Micronesia. Effectively deployed resourses in destination outlets resulting in a 34% share of market on Lucky Strike.

London, Gb

Account manager/category advisor for military facilities (AAFES, Navy & Coast Guard) in the states of Pennsylvania, New Jersey, Maryland, New York and Delaware. Negotiated and secured contractual merchandising agreements with key operations personnel at each facility (sales presentations/multitasking). Utilized creative problem solving strategies during the sales process to ensure optimizaton of all tobacco companies resourses to develop inclusive marketing/promotional platforms to attract and retain adult tobacco consumers.• Selected, trained, and established a 14-member diverse part-time sales and marketing team. Identified and developed individuals’ skillsets to deliver against core job accountabilities, with a focus on upgrading critical selling skills to meet or exceed sales plan objectives. • Efficiently managed $150 million annual promotional spend budget that resulted in the Pall Mall brand growing 130%, Kool growing 30% and GPC growing to a 28% share of market in the military trade channel. • Created, maintained monthly, mid-year, annual reivew and individual development plans with an eye towards empowering and deveoping high skilled part-time labor forces to turbo charge marketing plans. • Operated as the true trusted Category Advisory/Manager with key decision makers (KDM) to enhance inventory turns and optmize profitablity of the tobacco category. Positioned outlets as destination points by creating comptetive advantages based on pricing strategies (margin/mark-up, penny profit) versus off base marketeers. Additional Related ExperienceBROWN & WILLIAMSON TOBACCO CORPORATION, Alexandria, MN Territory Sales Manager I & IIHOLIDAY STATION STORES, St. Bonifacius, MN, Operations Manager [Pinnacle Club Award Winner]PIZZA HUT INC., Shakopee, MN, General Manager, Minnetonka, MN, Assistant Manager

Master Of Arts (Ma), Industrial And Organizational Psychology

Bachelor Of Arts - Ba, Industrial And Organizational Psychology