Todd Gillman Email & Phone Number

Colorado, United States

At-Large

1. CONTENT: I create, acquire, manage, and deploy all digital content for the brand, including but not limited to ambassadorships, brand partnerships, commissions, and UGC.2. CAMPAIGNS: I strategize and execute all campaign communications for the brand, including but not limited to annual and special collections launches, brand/product collaborations.

Greater Seattle Area

Tasked with broadening Coal’s resonance & reach into the year-round outdoor lifestyle market. Through adopting new owned content & comm strategies to engage desired communities, I shaped & helped solidify the brand’s position as a credible outdoor lifestyle fashion brand. I managed all phases of Coal’s consumer-facing initiatives related to: - INLINE.

Greater Seattle Area

I was the main point of contact in the development and execution of content strategies for clients. I ensured strategy and creative was on-brand and on point, while being delivered on time, within budget, and with a smile. * Co-directed creative and production/post-production for Stanley-PMI's 9-week "Adventure Series" product launch campaign: locations.

Portland, Oregon Area

• As Brand Manager I led the development and execution of field marketing programs, activations, and tours for the YETI brand. I ensured all programming and messaging was on-brand, and managed assets, budgets, and all.
• Delivered on-brand, on-scope and on-budget national field marketing strategies that embodied and brought to life the YETI brand
• Communicated expectations, status, budget, and performance across multiple teams
• Coordinated client requests, including briefs, creative assets and reporting, and maintained project development through consistent flow of information
• Developed and produced a national film tour that included multiple event partners at each tour stop
• Offered creative solutions during a chaotic period of explosive growth

Seattle, WA And Denver, CO

• As FMM, my mission was to bring the NBB brand to life within local and regional communities, and defend the brand’s position as industry leader and business role model, through managing all components of strategic.
• Assessed markets to discover opportunities to deliver against national and regional priorities with branded content, campaigns, and experiences, and programming to support wholesale and retail sales
• Segmented market to identify new niches and new ways to reach them, including production of game-changing large and small activations at music festivals and outdoor events, producing sponsored content in print and.
• Built extensive community of ambassadors, nonprofits, media contacts, influencers, and brands with which to leverage partnership opportunities to transcend social platforms and drive participation and/or sales
• Created innovative experiences that remained in the NBB playbook well beyond my tenure

Beaverton, OR

• Developed and implemented the Yakima Road Warrior Program. The Yakima Road Warrior Program was a comprehensive national field marketing initiative to help localize this national brand by providing a highly skilled.
• Concepted and built Yakima’s Road Warrior program from ground up, including recruiting, hiring, & development of a 50-page policy/procedure manual.
• Negotiated partnerships with respected national brands to support increased visibility for program.
• Created regional event tour calendars & retail clinic schedules for four expansive US markets.

• Built brand and drove awareness of Red Bull Energy Drink through management of regional marketing strategy and the Mobile Energy Sampling Program.
• Developed and led a team of 12 marketers in the planning and execution of regional sampling, and consumer education event series.
• Built and leveraged relationships with key influencers that helped to develop local and regional brand- building events, programs and projects.
• Collaborated with sales manager on strategic business plans and tracking of key metrics.
• Hired student brand managers from top tier universities to drive brand building and product education initiatives in the collegiate environment.

Golden, CO

• Promoted from customer service to managing accounts worth over $50M.
• Served as the main point of internal contact for key account network and corresponding outside sales team.
• Contributed to a five-person team responsible for building core brand portfolios through outside product development, consumer insight collection, and dealer networking.
• Promoted brands at tradeshows & demo events regionally & nationally.