Todd Graham Email and Phone Number

I am responsible for managing all aspects of advertising operations including, but not limited to campaign management, inventory, and revenue forecasting. I lead the Ad Operations team to drive operational efficiencies, while increasing performance across the display ad network. I also lead the Programmatic exchange business, maximizing revenue from remnant inventory, as well as the Digital Campaign specialists who are the reporting and insight experts.

As part of the Marketing Solutions team at LinkedIn, I lead a team of Campaign Managers and Campaign Planners to support our Enterprise and Core customers across the US and Canada. My team is tasked with implementing, optimizing and analyzing our marketer’s online advertising campaigns to ensure strong performance and delivery in full. By partnering with internal teams, we provide a solutions oriented approach to ensure our advertiser’s messaging reaches their exact audience in a timely manner.

Team Lead for LinkedIn Canada Ad Ops.• Understand site ad functionality, including knowledge of all ad products available on our site, general availability and performance of each unit.• Trafficking and management of online advertising campaigns.• Monitor delivery of campaign from beginning to end and optimizing as needed.• Proactive daily analysis and campaign optimization.• Interact with internal as well as external clients including but not limited to coordination and consultation to ensure a successful advertising campaign.• Manage and be accountable for billing reconciliation and reporting.• Perform the day-to-day ad placement, scheduling and updates for customers, including rich media ad placements.• Screen incoming creative to uphold content restrictions and spec.• Prepare and edit HTML code used to deliver ad creative.• Updates to LinkedIn documentation and training materials.• Assistance with certification of Rich Media Vendor Technologies.Specialties: • Extensive operational knowledge of DFP Small Business, 24-7 Real Media’s OAS and OpenX ad servers• Working knowledge of DFP and DSM• Experience with many forms of different ad serving technologies including: Atlas, DFP, Unicast, Eyeblaster, Eyewonder, Doubleclick, Pointroll and many others• In depth understanding of complex campaign setup and management

Connecting the worlds professionals to make them more productive and successful.

Responsible for all ad implementation and management.Spearheaded design and implementation of custom order management system connecting two ad servers and enabling online order processing and tracking.

Ownership of all campaigns including set-ups, reporting and optimizations.

Dual role of accounts receivable and junior ad trafficking.