Todd Gregory Email & Phone Number

Chapel Hill, NC, US

Sunnyvale, California, US

• Hired to develop, implement and manage the MarComm Tech Stack for JSR’s global marketing and communications activities
• Developed and executed all customer facing digital properties and advertising campaigns including: websites, paid advertising (LinkedIn and Google Ads) and social media (LinkedIn)
• Grew JSR Life Sciences product leads by over 400% over 5 years by developing a gated content SEO and SEM strategy
• Managed vendor selection with cross organizational team and Implemented cross organizational Intranet for over 4000 employees
• Managed all digital distribution of internal comms and surveys leveraging Intranet
• Grew Employee engagement on Intranet by 20% over 4 years

Sunnyvale, California, US

Chapel Hill, North Carolina, US

• Hired to bring all marketing activities in-house and launch new Renovation Division
• Responsible for marketing activities for all company divisions including new home construction, renovation, commercial construction and commercial real estate sales and leasing services
• Renovation Division responsibilities include business development, design, and project management
• Surpassed all sales and marketing targets including generating 100k of renovation contracts monthly, maintaining a 15% net profit margin on all projects and quadrupling new home web leads generating 2 million dollars.
• Configure and manage HubSpot CRM and report on all sales pipeline activities to owners

Durham, North Carolina, US

• First marketing hire for organization, managed all marketing duties for approximately 700 person company
• Reported directly to the VP of Impact Investment
• Implemented comprehensive inbound marketing strategy
• Successfully migrated all marketing tools and services (including CMS) onto the HubSpot Platform
• Relaunched KBI brand identity and positioning across all digital properties and social networks
• Managed agency, developers and internal stakeholders for website relaunch

Mountain View, CA, US

• Audited Google Analytics configuration and provided recommendations to allow the group to maintain data ownership and customized views of data
• Aligned KPIs to business requirements including non-transactional activities and researched sentiment analysis tools
• Identified data anomalies and provided recommendations for configuration modifications for improved accuracy
• Built tool to generate, standardize and track custom marketing tags based on channel definition

University Park, PA, US

• Developed sustainable University wide strategy for analytics implementation and continued support by University Marketing (tag manager and custom analytics configurations)
• Brought capabilities for SEM and Display advertising management in house resulting in an additional 15-17% savings on current digital advertising spends
• Increased visibility into enterprise analytics data by retaining access to an additional 50 partners analytics accounts including all of the commonwealth campuses
• Presented data from industry sources, including Google Trends, thinkwithgoogle.com and multiple Higher Ed research firms to develop and inform our digital campagins
• Designed multiple dashboards for key stakeholders across the University
• Built marketing brand equity through multiple speaking and training engagements including:- Smeal RIIT Group Tech Fest- Web Conference Presents- Commonwealth Campus Web Summit- 2014 PSU Web Conference- 2015 PSU Social.

Atlanta, GA, US

• Serviced 40 clients currently leveraging AutoTrader and Kelley Blue Book solutions in the central PA region
• Educated dealers to help them optimize and improve their online marketing strategies through the use of both AutoTrader products as well as additional marketing channels including SEO and SEM
• Provided product performance metrics and developed action plans to improve product effectiveness and activity
• Trained dealers on consumer behavior and automotive merchandising best practices
• Responsible for maintaining and growing 107k of monthly recurring revenue utilizing a “sales through service” model
• Grew book of business 11% in 7 months

Atlanta, GA, US

• Tasked with developing product strategies for the AutoTrader.com Dealer Applications team. I was responsible for the functional, technical and financial performance of the products in my portfolio.
• Developed a "mobile-first" approach to development for all new product sets
• Managed product roll-outs across mobile platforms
• Monitored feedback and enhanced merchandising in App Store and Google Play
• Developed platform specific product road maps
• Provided assistance and support in training materials and product rollout

Atlanta, GA, US

• AutoTrader.com
• Developed 2011 Social Strategy to leverage third party social networks for our consumer facing site AutoTrader.com which receives over 17 million visitors a month
• Managed the implementation of a comprehensive analytics and reporting tool, Omniture Site Catalyst, on the AutoTrader.com B2B portal
• Managed multiple business tracks in the redesign and relaunch of the AutoTrader.com Dealer Portal, including supporting the business readiness team to develop sales and customer service training materials
• Conducted cross-portfolio product/feature analysis on the companies acquired by Cox AutomotiveAutoTraderClassics.com
• Complete brand relaunch, including new value proposition, features and tools resulting in an increase of engagement metrics of over 23%

• Managed cross-functional teams consisting of land planners, architects, and interior designers
• Managed all aspects of product development from market research and ideation through delivery including technical specifications and documentation
• Reduced product development costs over 75 percent and shortened development time from 3 months to 4 weeks by outsourcing design modifications for existing licensed product
• Designed and developed Web presence and all supporting marketing collateral
• Increased Web traffic from 150 unique visitors a month to over 4,000 unique monthly visitors through SEO and SEM
• Implemented GuildQuality online customer survey service to track and improve customer satisfaction and maintained 97% recommendation rate

Atlanta, GA, US

• Developed estimates for project cost and development time lines
• Managed Information Architects and designed functional and technical specifications
• Interpreted demographic information and user behavior to effectively target marketing activities, interpreted and analyzed results of marketing programs
• Created and implemented client education programs
• Maintained communication with the client during production when necessary to ensure the smooth integration of design and site development with the client’s goals
• Developed functional documents, devised and mapped project’s strategic business goals to the Web application

Atlanta, GA, US

• Trained faculty, students and staff on various software applications and video editing
• Purchased software for Center use, maintained and repaired Center hardware
• Managed between seven and nine student assistants
• Prepared payroll and purchase orders
• Accountable for orders placed through Center, including signage, video and audio duplication, and digital imaging
• Served as Learning Technologies proxy for the University Web Committee

Bachelor Of Science - Bs, Architecture

Education record