Directed ecommerce business team with P&L responsibilty for $190MM in online sales, $5.5MM annual budget and team of 12. Developed and managed web marketing, web merchandising and online content programs as well as responsiblity for user experience design and web production activities. Increased web sales 38% from 2005 to 2010 by expanding web marketing programs and improving consumer online experience. Increased web marketing budget by showing incremental impact of web marketing programs had on overall business. Promoted multi-channel approach within web team helping to transform marketing planning into an integrated process across channels.Improved online ecommerce experience by focusing on redesigning the ecommerce website, improving site navigation, optimizing landing pages, expanding onsite search, adding customer reviews and developing online configurators that enhanced key purchase experiences.

Managed IT support for Direct Marketing business team. Responsible for business analysis, project definition and project management for Web Marketing, Catalog Marketing and Business intelligence functions. Directed four salaried employees and one long-term consultant. Developed strategic business case for Ecommerce Redesign Project and presented to various levels of leadership at both American Girl and Mattel, gaining approval for $2MM for the first phase of the project.

Provided business analysis and project management support for IT projects related to Direct Marketing, Ecommerce and Customer Sales and Service

Managed development of new marketing capabilities, technology integrations and customer migration projects for Travel wholesale customers.

Defined new functionality for the Archer Database Marketing Suite. Technical resource to sales and marketing consulting teams. Evaluated new technologies to integrate into the software solution.

Specialized in Date Warehouse and consumer data supporting Direct Marketing business team in DBA and Application Developer roles.