Lead Activision Publishing's Global Consumer Marketing team. Responsible for developing marketing strategies and implementing plans through the integration of advertising, digital marketing, experiential marketing, branding, merchandising/packaging and brand partnerships. Blockbuster entertainment franchise successes include Call of Duty, the #1 gaming franchise in North America for the last 7 years; and Destiny, the biggest new gaming IP launch in history. The record-breaking launch of Call of Duty Black Ops 2 was the largest entertainment launch of all time, generating over $1 Billion in revenue in its first 14 days of release.Lead all marketing efforts that drive digital post-launch businesses, increasing sustained player engagement and driving monetization through digital content sales, events and e-sports. Partner with the company’s consumer analytics, marketing technology, consumer tech and data services to drive data-fueled, one-to-one marketing approaches that increase marketing efficiency and effectiveness.Built world-class team that produces work regularly recognized as some of the most innovative, creative and effective in any category.

- Member of team that led Citigroup-wide branding and positioning project. Resulted in a unified branding strategy and company purpose that integrated Citigroup’s Consumer Bank, Investment Bank and Global Wealth Management business. - Expanded the Communications Planning and Advertising Development processes successfully used with the Consumer Bank to all Citigroup’s businesses. Developed integrated advertising plans designed to achieve goals of each individual line of business while ensuring creative quality, achieve company-wide communication/branding goals and provide media efficiencies.- Developed and produced Citigroup’s first global brand effort. Campaign successfully launched simultaneously in 14 countries and 10 languages.- Led process to evaluate and retool agency roster to adjust resource to meet the needs of the expanded list of Citigroup businesses.- Responsible for Citi’s roster of 7 world-class agencies, directly managing advertising development and production, staffing and the establishment and management of all budgets. - Leading team focused on a variety of company-wide digital initiatives including search optimization strategies, corporate digital advertising standards/guidelines, website redesign standards, internal communications and utilization of social networking tools.- Embedded processes into businesses that work directly with Agencies responsible for direct mail, merchandising, collateral and sales materials to ensure strategic and executional consistency across all consumer touch points.- Leading the activation of Citigroup’s sponsorship partnerships including the NY Mets and the new CitiField.

- Key member of team that developed and successfully launched the critically acclaimed “Live richly” campaign and “Healthy Approach to Money” brand strategy in the US, relaunching the Citi brand following the Citicorp/Travelers merger. - Campaign successfully integrated all of Citi’s consumer banking brands and created brand consistency across all consumer touch-points. - Developed process to successfully launch campaign into key international advertising markets. Partnered with team members throughout the world to ensure creative quality and consistency. Developed and led Citi’s first process that produced communication strategies and plans that integrated all US advertised businesses. - Member of team that selected and on-boarded a roster of 3 highly creative, world-class advertising agencies. Developed process to effectively and efficiently manage the resource. Fee to media ratios in the US fell from 81% in 2000 to its current ration of 6% (below industry average of 12%). - Resulting creative not only drove the business but generated greater awareness, preference and notoriety for the Citi brand. Campaign became part of pop culture and was awarded with over 200 creative awards including an Emmy for Best TV Commercial in 2004.- Led search for Citi’s first dedicated digital advertising agency and developed Citi’s first digital advertising that was integrated with the company’s other above the line marketing efforts.- Developed and drove the implementation of key metrics measurement to track the efficacy of advertising expenditure.- Developed strategy to extend Citi’s cross-business rewards program “Thank You” to 14 international markets. Program successfully and consistently launched despite each market having different levels of Citi brand development and budget resource. - Directly responsible for the development and production of Citi’s Hispanic advertising.

MCI COMMUNICATIONS - CONSUMER GROUP- Headed group that launched Friends and Family long distance calling program and the new dial around services for MCI, including branding and communications strategies.- Oversaw the growth of accounts that had billings over $200MM annually. Developed and managed all staffing plans, fee and contract agreements and budgets.- Oversaw production of all advertising from strategy through production, including over forty television commercials per year.- Negotiated and managed large number of celebrity contracts and sponsorship deals. Managed multi-year deals with Whoopi Goldberg, Chris Rock and David Spade. - Managed all Agency partners and integrated efforts including: PR, Hispanic, POS, Signage, Inserts and Merchandising, to create consistent voice for the brand.

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