Information technology consulting firm specializing in product strategy and design/development, website design/development, ecommerce, digital marketing (organic and paid, search, social, local, mobile), SEO, content and brand development for early stage tech and wellness startups and small and medium-sized businesses (SMBs).

Moosehead Brands is an innovator and incubator in the consumer packaged goods, wellness and natural foods market focused on healthy snacks, custom sports nutrition and nootropics. Our current brand portfolio include Caveman Foods paleo-friendly protein bars, Beanfields bean chips, and NeuroGo Advanced Mental Performance nootropic supplements. We acquire high quality, delicious, better for you food and beverage brands and help them scale.As fractional COO, managed overall business operations including design, development and launch of brand and Ecommerce websites, organic and paid social and search marketing campaigns, as well as manufacturing, and online and retail distribution channels.

As fractional CPO and CMO, led all aspects of product strategy, design, development, and launch marketing functions for pre-seed, financial wellness startup launching summer/fall 2023.

• Executive team leadership of product development, UX design and analytics for iOS and Android apps, independent agent distribution channels, internal systems and 3rd party integrations. • Developed overall product strategy, roadmap and prioritization, leading the team through development, implementation and optimization.

• Executive team member leadership of overall platform and product strategy, roadmap, prioritization, development and UX design.• Collaborated with executive management and board to develop and execute a successful series C round resulting in $100M in new equity investment based on surpassing positive growth and cashflow goals.• Led team in the design, development, launch and optimization of 9 new digital insurance products, including the commercial industry's first fully digital insurance offerings for Directors & Officers, Employment Practices Liability, Lawyers Professional Liability and Commercial Crime, resulting in >100% YOY revenue growth over 3+ years.• Led team in design, development and launch of Embroker Access Independent Agent brokerage distribution channel, generating >50% net new revenue in first 12 months over direct to SMB channel.• Initiated and drove complete UX redesign including rewrite of legacy front-end codebase and component library using modern web technologies, resulting in 47% increase in new user registrations, 35% increase in upper funnel conversions, and 33% improvement in time to market for new products.

• Drove overall strategy and operations of Ebates/Rakuten In-Store Cash Back omni-channel loyalty marketing program, including product requirements and design, P&L, KPIs, analytics, member acquisition, merchant sales and customer experience. • Led cross-functional team of 20 from concept through launch and ongoing operations, driving growth to 1.5M+ monthly active users and $100M+ merchant sales in first 2 years.• Led product design and development of Rakuten Card Linked Offer Network, an industry leading multi-publisher in-store affiliate marketing technology platform designed for the unique needs of national retail, restaurant and SMB marketers, powering loyalty rewards shopping apps and sites including Ebates.com, Ebates Canada, Ebates China, Shopular, United Mileage Plus and Alaska Airlines Mileage Plan Shopping.

Kenshoo Social is designed for enterprise advertisers and agencies seeking to manage brand and direct response social network ad campaigns effectively, efficiently and profitably. This robust platform offers reporting, management and automated bid optimization functionality for Facebook Ads.• Led overall product marketing strategy, planning and execution for social, mobile and gaming digital advertising suite, driving over $250M in 2014 advertising spend, and growing product line revenue 337% YOY.• Drove all aspects of product packaging, pricing, promotions, messaging and field enablement, including case studies, product data and sell sheets, sales and conference presentations, competitive analysis, thought leadership and website content.• Led cross-functional team over course of 9-month industry analyst relations campaign culminating in selection as the “sole” leader in the Forrester Research Q42013 Wave for Social Advertising Platforms, dramatically outperforming the competition.

Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue.• Directed all aspects of new business unit to develop and launch Kenshoo Local search advertising platform for SMB agencies and multi-location retailers, growing first year revenue to $2.75M and establishing 150% CAGR over first 3 years.• Developed and executed product strategy, plan and design from concept to launch, establishing market leadership position and sustainable competitive advantage in local online advertising segment.

• Built and directed all aspects of new local search business unit, including overall strategy and planning, P&L, product management, marketing and operations.• Drove product strategy, requirements definition, product design, development and roadmap from concept to launch for local search site, including 15M+ business locations.• Led cross-functional product management, user experience (UX), user interface (UI), search engine marketing (SEM), search engine optimization (SEO), editorial content, engineering & QA team to meet and exceed YR1 time to market, revenue and lead generation goals.• Developed local SEM, SEO and social media campaign strategies and plans to drive high quality, regional traffic and leads to network of 20K+ premium small and medium business (SMB) advertisers.• Conducted “buy, build or partner” analyses for core data and technology systems, including SMB data collection, search engine development and SEM management platforms.• Created 3 year financial plan and managed P&L to meet $1.8M YR1 local search advertising revenue run rate.• Exceeded lead generation goals by 35% and reduced average cost per lead by 50% within 9 months of launch.

• Led product strategy, development and roadmap for SMB website products, including technical hosting, website development tools and services, e-commerce applications, email marketing, search engine optimization (SEO), and search engine marketing services (SEM).• Led team of 5 Product Managers to conduct market segmentation and competitive intelligence, develop business cases and financial models, define product requirements, develop product marketing plans and prioritize opportunities with Senior Management. • Led cross-functional R&D and QA teams throughout the product development and release lifecycle. • Identified opportunities and implement product and service delivery enhancements to improve customer experience, lower churn, and increase cross-sell and overall customer lifetime value.• Led cross-functional team to redesign e-commerce purchase path and related product pages, including extensive usability, A/B and multivariate testing to optimize conversions and minimize cart abandonment.• Owned product P&L to meet revenue, gross margin and ROI targets. Increased YR1 revenue from $12M to $15M (25%) in declining market.

Participant in AT&T Emerging Leaders Management Rotational Program (top 1-2% of organization)• Led cross-functional team in development and execution of WiMAX wireless broadband ISP market trial, including partnership and business development, contract negotiation, requirements, and project management.• Conducted market research and financial analyses to identify investment and acquisition targets to support corporate and business strategy. Led presentation of recommendations to the Executive Leadership Team. • Drove cross-functional project team through $300M contract development and negotiations with Mobile Virtual Network Enabler (MVNE) providing outsourced ordering, activation, fulfillment, account management, billing, data platform and revenue assurance services to support AT&T’s re-entry into Fortune 1000 wireless market.• Conducted detailed pricing analyses and negotiations reducing capital investment by $45M and resulting in 5-year NPV cost savings of $885M for enterprise wireless product line.

• Led cross-functional team developing and implementing broadband product strategy, design and development.• Conducted market analysis, created financial models, designed pricing policy and negotiated strategic partnerships.• Developed and launched advertising & e-commerce products that generated $7.5M YR1 and $18.5M YR2 revenue, growing revenues by 145%• Initiated new business development division; built and managed sales, marketing, and technical support team of 12.• Achieved business unit profitability; optimized compensation and incentive plans to align with business unit objectives.

• Led advertising/e-commerce business development team in structuring and negotiating contracts worth $2.5M.• Led development of web-based financial tools and applications that increased revenue and customer retention by 25%.• Conducted customer and product usage research; developed and executed circulation marketing programs.

Computerworld Magazine - (Promoted from Sales Associate after 6 months)• Developed and managed primary and secondary market research programs for enterprise IT manufacturers.• Analyzed data, prepared executive summaries, and presented findings to senior-level, hardware/software marketers.• Increased customer loyalty and repurchase of advertising and integrated marketing programs by 30%.