Executive Vice President | Chief Financial Officer
Duluth, Georgia, Us
Phoenix Direct is a leading, national wholesale (B2B) and direct-to-consumer (DTC) agency providing creative, marketing, ecommerce and fulfillment services to retail (apparel) clients. Service offers span Creative (brand design, photography, graphic design), Marketing (direct mail and catalog planning), eCommerce, (design and build, SEO, Paid, Social), and third-party logistics (3PL), including all warehouse functions, from receiving to returns and a full-service Call Center to service the customer’s needs. • Management of MM $ P&L and all business operations (Creative, Marketing, eCommerce, Contact Center, Logistics, IT, HR, G&A) of the business. Provided specific leadership in accounting and finance areas. • Built a zero-based budgeting process and financial modeling system which ensured progress toward financial goals and allowed for accurate and timely financial analysis of results.• Directed and developed VP and director-levels in Creative, Marketing, Ecommerce, Call Center, Distribution, IT, HR, Finance & Accounting. • Negotiated and lead the implementation and migration to NetSuite OneWorld (ERP/OMS/WMS/SCA/SRP) SaaS from antiquated legacy platforms to generate higher efficiency, enhanced reporting and substantial future capabilities.• Provided strategic financial planning and analysis, advised on capital raises, capital expenditures, debt, major partnerships, and joint ventures, provided leadership on acquisitions and/or mergers, service pricing and contract negotiations. • As corporate liaison to the board, conveyed financial reporting in an accurate and timely manner; clearly communicated monthly, quarterly and annual financials, variances to plan, prior year and prior forecasts.• Developed and advocated relationships with key internal and external customers; assisting as needed with problem solving and customer relationship management.