Todd Welch Email & Phone Number

Greater Atlanta Area

• Manage all marketing communications to support the Atlanta division of 20+ communities resulting in an annual increase in sales of 70% YTD.
• Work with divisional leadership to develop and manage project marketing, model merchandising and advertising budgets based on new community projections and annual closing goals.
• Execution of brand transition plan to convert the existing acquisition company brand to Meritage Homes across all communities and communications for the Atlanta division.
• Launch multi-media advertising and marketing campaign to introduce and strengthen brand awareness in the Atlanta marketplace.
• Brand ambassador for the Meritage Homes brand in all marketing and advertising communications to promote brand and ensure consistency across all mediums.
• Responsible for Meritage Homes online communications for the Atlanta division including website CMS, email marketing, digital advertising and social media postings.

Greater Atlanta Area

• Manage and develop multiple client relationships and accounts with the agency.
• Communicate with the client and creative team to design and develop individual projects and overall campaigns based on the customer’s specific goals and budgets.
• Manage production and time tracking schedules with creative team to ensure client deliverables are completed within requested and budgeted time frames.
• Maintain clients’ brand standards throughout projects, campaigns and across all mediums.
• Conceptualize and develop design concepts with creative team, and present completed artwork to the client. Manage revisions throughout proofing process until client approval and completion of project.
• Manage all internal marketing and advertising projects for agency.

Greater Atlanta Area

• Strategic development of corporate and community marketing budgets based on community projection plans and annual closing goals.
• Establish and execute marketing and media plans to support all active communities.
• Assist due diligence team with competitive research analysis and market research to determine price, product and anticipated absorption rates on future land acquisitions.
• Account management of all marketing projects through advertising agency to include signage, collateral, internet, sales center displays, realtor communications and public relations to support marketing and media plans.
• Coordinate media plans for corporate, development or community brand to include initial concept, creation, proofing and insertion to appropriate media.
• Maintain traffic, sales and closing reports and review and adjust plans on a monthly basis.

Greater Atlanta Area

• Manage Atlanta market consisting of 18 active communities. Develop and evaluate marketing budget and sales goals.
• Initiate, design, produce or coordinate production of collateral and direct mail material at both the community and corporate level.
• Coordinate graphics and renderings from architecture and land development through installation at community sales centers.
• Manage media plan to include buying, creative design, and production of advertisements, billboards and public relation stories.
• Coordinate and track internal sales promotions and contests.

Greater Atlanta Area

• Field Marketing Manager
• Act as account representative from the corporate marketing group with assigned regional and neighborhood management. Develop, create, manage and evaluate neighborhood marketing plans and budgets. Meet business goals of.
• Implement marketing standards, initiate and track projects for advertising, collateral, direct mail, and sales centers. Provide monthly reports and initiate monthly marketing meetings and quarterly tours.
• Coordinate media, events and promotions for assigned neighborhoods to include creative stories for general publicity. Review and recommend inside and outside printing, and coordinate direct mail for targeted.
• Regional assignments included 10 Georgia and 7 South Carolina neighborhoods.Specialty Graphics Coordinator
• Responsible for graphic production to support all neighborhood sales managers at approximately 50 separate locations.