Todd Welch Email & Phone Number

Greater Atlanta Area

• Manage all marketing communications to support the Atlanta division of 20+ communities resulting in an annual increase in sales of 70% YTD.• Work with divisional leadership to develop and manage project marketing, model merchandising and advertising budgets based on new community projections and annual closing goals.• Execution of brand transition plan to convert the existing acquisition company brand to Meritage Homes across all communities and communications for the Atlanta division.• Launch multi-media advertising and marketing campaign to introduce and strengthen brand awareness in the Atlanta marketplace.• Brand ambassador for the Meritage Homes brand in all marketing and advertising communications to promote brand and ensure consistency across all mediums.• Responsible for Meritage Homes online communications for the Atlanta division including website CMS, email marketing, digital advertising and social media postings.• Implement quarterly national sales event campaigns and programs at the division level.• Manage model home merchandising from target market demographics, floor plan selection, designer meetings and presentations through installation.• Coordinate professional photography, virtual tours and video production for community amenities and model homes.• Manage realtor program for Atlanta division through establishing monthly email communications, office gifts, community openings and annual appreciation event.• Oversee community signage programs including traditional offsites, weekend directionals, human directionals and national sign plaza placements.• Coordinate on site sales offices from model home selection, landscape planning, office design and graphical layout through installation.• Coordinate monthly pubic relations plan with outside agency for news releases, new community openings and additional blog postings.

Greater Atlanta Area

• Manage and develop multiple client relationships and accounts with the agency.• Communicate with the client and creative team to design and develop individual projects and overall campaigns based on the customer’s specific goals and budgets.• Manage production and time tracking schedules with creative team to ensure client deliverables are completed within requested and budgeted time frames.• Maintain clients’ brand standards throughout projects, campaigns and across all mediums.• Conceptualize and develop design concepts with creative team, and present completed artwork to the client. Manage revisions throughout proofing process until client approval and completion of project.• Manage all internal marketing and advertising projects for agency.• Assist in new business development through prospective client meetings and manage Request For Proposal response by agency.• Coordinate web site revisions with web developer for existing clients. Develop, maintain and update clients’ online content through CMS web sites and social media outlets.• Design and layout of communication materials for print, tradeshow, online graphics and advertisements utilizing Adobe creative software: InDesign, Illustrator, Photoshop and Acrobat.

Greater Atlanta Area

• Strategic development of corporate and community marketing budgets based on community projection plans and annual closing goals.• Establish and execute marketing and media plans to support all active communities.• Assist due diligence team with competitive research analysis and market research to determine price, product and anticipated absorption rates on future land acquisitions.• Account management of all marketing projects through advertising agency to include signage, collateral, internet, sales center displays, realtor communications and public relations to support marketing and media plans.• Coordinate media plans for corporate, development or community brand to include initial concept, creation, proofing and insertion to appropriate media.• Maintain traffic, sales and closing reports and review and adjust plans on a monthly basis.• Coordinate professional photography for both community and corporate marketing needs.• Manage merchandising of model homes to include selection of designer, overview of proposal and installation.

Greater Atlanta Area

• Manage Atlanta market consisting of 18 active communities. Develop and evaluate marketing budget and sales goals.• Initiate, design, produce or coordinate production of collateral and direct mail material at both the community and corporate level.• Coordinate graphics and renderings from architecture and land development through installation at community sales centers.• Manage media plan to include buying, creative design, and production of advertisements, billboards and public relation stories.• Coordinate and track internal sales promotions and contests.

Greater Atlanta Area

Field Marketing Manager• Act as account representative from the corporate marketing group with assigned regional and neighborhood management. Develop, create, manage and evaluate neighborhood marketing plans and budgets. Meet business goals of each specific neighborhood.• Implement marketing standards, initiate and track projects for advertising, collateral, direct mail, and sales centers. Provide monthly reports and initiate monthly marketing meetings and quarterly tours.• Coordinate media, events and promotions for assigned neighborhoods to include creative stories for general publicity. Review and recommend inside and outside printing, and coordinate direct mail for targeted neighborhoods.• Regional assignments included 10 Georgia and 7 South Carolina neighborhoods.Specialty Graphics Coordinator• Responsible for graphic production to support all neighborhood sales managers at approximately 50 separate locations.• Manage and maintain sales center inventory.• Maintain and update web site for approximately 50 neighborhoods. Responsible for proofing, additions, and deletions of copy and images.• Assist in photography requirements to include development of catalog system and management of inventory.