Todd Kruse Email & Phone Number

Highland, Ca, Us

Los Alamitos, California

Fife, Washington

Marketing and Sales development projects

Palo Alto, California

Own the Marketing Requirements Document and development Plan of Record details, including features, user experience, pricing, and marketing focus for the next generation product.Created business plans and recommendations to put HP in a position to take advantage of long term opportunities, based on industry trends, customer insights, and new technologies.Supported ecosystem development by finding and working with the right partners.

Palo Alto, California

• Project managed and co-wrote a brand new sales training course for tens of thousands of HP Sales reps and HP Channel Partners. Designed to help shift the sales conversation away from technology specs, to solutions that help customers achieve business goals, and away from specific products to the synergy of a broad solutions portfolio. • Supported the implementation of automated leads tracking with HP channel partners to increase visibility into marketing spend ROI and drive better marketing campaign content.

Sunnyvale, Ca

• Led a 5-person team that developed the key selling points, value propositions, and marketing messages for over 200 commercial PC systems, solutions, and strategic campaign launches annually. Evangelized these selling points with marketing agencies and creative content teams. • Managed and enforced the brand architecture which serves as a guide for all Product Managers to ensure their products have the right features, the right naming, and the right marketing focus. Rewrote and gained alignment on the brand promise and value propositions associated with each brand.

Sunnyvale, Ca

· Owned and drove overall strategic plan and direction for the HP All-in-One PC portfolio, identifying major emerging technologies and trends. Created products that helped HP transition to profitable All-in-One’s 50% faster than competitors.· Lead product planner for mobile All-in-One PC designs and industry’s first off-table reclining AiO.· Responsible for Beats Audio implementation, ensuring undisputed leadership in PC audio quality.· Lead business strategy manager for HP’s Small Business / Small Office desktop PC products.

Taipei City, Taiwan

• Portfolio Manager for the small business line of commercial desktop PCs which drive over $2B in revenue annually with over 4M unit sales. • Tasked with the product roadmap strategy for strategic growth countries of China, Brazil, and India.• International assignment, leading a team of 3 product managers in Taiwan, China, and Brazil. • Chosen as the innovation group lead, responsible to analyze and report on new innovation opportunities on the horizon.

Houston, Texas Area

· Lead worldwide manager for the highest revenue generating (>$4B) B2B desktop PC family in HP.· Successfully planned and managed HP's first Intel vPro enabled PCs and the industry’s first two AMD-based B2B desktop PCs from concept to end of life, generating over $250M revenue.· Developed and executed the plan that delivered Energy Star compliant PCs to market 5 months ahead of competition.· Extended the roadmap planning horizon with long term product strategy and vision, enabling a more efficient planning process that saved many millions of dollars.

Houston, Texas Area

•Product Manager in the Compaq Commercial Desktop PC Group. Managed the first Intel Pentium 4 commercial desktop solution from Compaq, generating over $22M in revenue.

Houston, Texas Area

• Led increased focus on options business. Implemented systematic demand rationalization, supply balancing, and allocations on 250 skus, increasing shipments by 64% increase in 6 months.• Identified $7M in excess projector products; spearheaded drive to increase sales that led to zero financial liability. Recognized for efforts with individual merit award.

Germany, Korea, Iraq, Hawaii

Nine year career in Mechanized and Light Infantry roles spanning direct leadership, operations, training, logistics, human resources, combat, and at levels from platoon to division staff.

Mba, Strategy & Marketing

Activities and Societies: Teaching Assistant for undergraduate courses. High tech student interest group. Rowing club.

Bs, International Politics

Activities and Societies: Contemporary Affairs Forum, Model United Nations, Sandhurst competitor, Rowing team.