Tide Cleaners franchisee, operating twelve locations across Minneapolis (Edina, Maple Grove, Chanhassen, Excelsior, Minnetonka, Plymouth, Eden Prairie, Wayzata) and inside of HyVee, with further expansion plans for the Greater Minneapolis St. Paul metro. Tide Cleaners is a blend of innovation and service that’s changing the dry cleaning experience for good.

TREMOR™ is the only marketing organization grounded in P&G’s brand-building expertise and the time-tested principles of word of mouth. Originally created inside of P&G 15+ years ago but has operated as an independent and innovative ‘start-up’ team for the last 3 years. Beyond serving clients, we also manage our own CPG brands and a grassroots community network.What we do: At TREMOR™ we employ a proprietary consumer insight research and development method to create high impact, advocacy messages designed to spread through word-of-mouth, in both online and offline environments. TREMOR™ creative campaigns leverage digital, social, and offline media to deliver meaningful, talkable advocacy messages to the right consumers. However, we offer much more than "just" virtual communications. We actually get "brands in hands" through strategic sampling programs, custom-made and highly prized direct-to-consumer pieces, experiential marketing, and smart coupon initiatives that drive traffic to retailers.

Overall leader for 3 disruptive market innovations for the P&G Global Beauty & Grooming organization. As part of the P&G New Business Development organization, we were tasked with jump starting innovation for Procter & Gamble; work that was referenced by CEO Bob McDonald in several business journals.Work includes 2 new to the world technology platforms and the creation of a new Mega Brand; with combined projections of well over $1.5Bn in Retail sales in the next 5 years across EMEA, LA, NA and Asia. High visibility role as projects are a top priority for Sr. Leadership, up through the CEO.

North America marketing and business leader for the Prestige Franchise in P&G's Salon Professional division, representing over 90% of the Care & Styling business (+$300MM in Salon Sales). Full P&L ownership for Sebastian Professional, Nioxin and Sassoon Professional for North America while managing 8 direct reports. Organizational ownership and single point of contact for all agency relationships across total Salon Professional organization. During my tenure, Sebastian was recognized within P&G as "Best Holistic Marketing" (in 2009) and "Best Campaign" (in 2010) for North America Beauty & Grooming.

Lead total brand relaunch of Sebastian Professional globally, with North America as the lead market. Relaunch involved a complete brand equity reinvention which consisted of a total packaging redesign, new advertising campaign (print, digital, & in-store) and comprehensive PR strategy to redefine the brand image. Sebastian is the flagship care and styling brand for P&G Professional Beauty Care. As a result of this work, Sebastian was recognized as the "Best Product Initiative of 2008" by Women's Wear Daily (WWD) as well as multiple Stylist Choice awards from the industry. In the two years following the relaunch, Sebastian has become one of the fastest growing brands in the Salon Professional industry.

One of the first P&G marketers on the ground for the newly acquired Wella/Sebastian business. Instrumental in driving traditional P&G brand building expertise across the organization. Led the marketing strategy and initiative pipeline development for Wella Professionals color business (Koleston Perfect, Color Touch, and Blondor).

Developed and Executed the Aussie total brand relaunch for North America (launched Jan. '07); the following year, Aussie become the fastest growing Hair Care brand globally for P&G (~$250 Million). This work included the following:1) Creation of a new Equity and Who for Aussie 2) New Brand Architecture with a completely new brand look (package, graphics and logo) 3) Design and qualification of a base brand concept 4) Development of holistic communication strategy (Print, TV, PR, Digital and In-Store)

Managed a 24/7 manufacturing operation including holistic scorecard responsibility for 3 Shampoo/Conditioner production lines and over 50 employees in one of P&G’s largest and most complex facilities globally (NA production of Pantene, H&S, Herbal Essence, Aussie, Infusium and Pert). In parallel, lead the site Operating Strategy, serving as the manufacturing expert on package design and primary consultant for the Marketing /Design functions. Funded a $3.6MM cost savings project to automate our ‘Club Channel’ production line, resulting in significant capacity increases, without having to invest in additional production lines as volume grew over time.Lead and executed the start up of inline bottle labeling for the Iowa City plant, enabling late stage differentiation and significant bottle inventory & storage savings across the entire Hair Care portfolio.

Managed 75 Technicians in the Iowa City P&G Hair Care plant which produces all retail hair care products for P&G North America (one of the largest plants for P&G globally). Developed breakthrough production capabilities within the site and delivered significant cost savings projects across multiple production lines. Lead recruiting for Iowa State University for Manufacturing in P&G.

Family owned & operated hotel and restaurant on Clear Lake (Iowa). South Shore Inn + The Landing Patio Bar & Grill on Instagram @thelanding.clearlake, Facebook.com/southshoreinn or www.stayclearlake.com