Todd Lacey

Todd Lacey Email and Phone Number

Award winning marketing & promotion pro. @ Desert Recreation District
Todd Lacey's Location
Rancho Mirage, California, United States, United States
Todd Lacey's Contact Details

Todd Lacey personal email

n/a
About Todd Lacey

Experienced Media and Promotions pro with a demonstrated history of working in the broadcast marketing and advertising industry. Skilled in Media Buying, Marketing Strategy, Social Media, Radio Broadcasting, and Digital Strategy, .

Todd Lacey's Current Company Details
Desert Recreation District

Desert Recreation District

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Award winning marketing & promotion pro.
Todd Lacey Work Experience Details
  • Desert Recreation District
    Supervisor Of Marketing
    Desert Recreation District Sep 2024 - Present
    Indio, Ca, Us
    Oversee the planning, scheduling, assignment, and review of staff responsible for supporting various strategic marketing and community relations initiatives, both internally and externally, for the largest parks and recreation district in the state of California. This includes creating and preparing content for public dissemination through various channels such as the District’s website, social media platforms, activity guides, and traditional outlets such as broadcast and outdoor. Coordinate, attend, and participate in community events to promote the District's programs and services, while providing expert-level marketing support to all departments.
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  • Todd Media Management, Llc
    Owner
    Todd Media Management, Llc Jul 2014 - Present
    Rancho Mirage, Us
    Manage large broadcast industry cooperative advertising (co-op) programs with additional experience managing advertising programs in automotive, political and healthcare, as well as training programs for large oil refineries, chemical plants, and paper products plants. Extensive experience planning and executing large conferences.
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  • Kgun 9 On Your Side
    Director Of Creative Services
    Kgun 9 On Your Side May 2022 - Dec 2023
    ADDY for We Live Where You Live Launch Campaign.
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  • Big Greets Yard Cards
    Owner
    Big Greets Yard Cards Oct 2020 - Aug 2022
    Big Greets places larger-than-life greeting displays in highly visible locations, celebrating any occasion. When you employ Big Greets, if it’s worth saying, it’s worth saying it BIG!
  • Meredith Corporation
    Creative Group Manager, Phoenix Creative Group (Interim)
    Meredith Corporation Sep 2021 - Feb 2022
    Des Moines, Ia, Us
    Manage a team of producers and social media producers to ensure creative excellence and the effective management of time and budget. Oversee campaign development-strategic and creative. Consult with company leadership: General Managers, News Directors and promotion teams, as well as external agencies. Work with stations and Promo Coordinator on log strategy, co-op forms, and network and syndicated program promotions.
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  • Fox Broadcasting Company
    Executive Director Of Affiliate Marketing
    Fox Broadcasting Company Dec 2010 - Jul 2014
    Los Angeles, California, Us
    Managed day-to-day operations of network’s Affiliate Marketing team which oversees marketing and promotion initiatives at 200+ FOX affiliates throughout the United States. Communicated the objectives of the network’s marketing strategy to the local level, effectively maximizing affiliate TV stations’ air across all dayparts, produced creative launch kits and promotions, as well as maintained presence on local websites and social media platforms. Oversaw large industry co-op program, affecting millions in local media nationwide. Played instrumental role in the launches of such FOX series as Sleepy Hollow; Almost Human; The Following; NASCAR on FOX; House, MD; American Idol; Brooklyn Nine-Nine; The X Factor; Arrested Development; Ally McBeal; and Cosmos: A Spacetime Odyssey.
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  • Warner Bros. Entertainment
    Director Of Station Relations And Co-Op
    Warner Bros. Entertainment May 2008 - Dec 2010
    Burbank, Ca, Us
    Lieutenant to VP of Station Relations, managing staff of show managers for first-run – Ellen, TMZ, Extra, People’s Court, Judge Mathis, Judge Pirro, Tyra - and off-net – Two and a half Men, New Adventures of Old Christine, Entourage, Curb Your Enthusiasm, and others. Managed co-op program for all syndicated first-run and off-net programs. Offered sales support and sales marketing strategy. Worked with Nielsen Media Research to adapt its advertising tracking system to be compatible with broadcast on-air promotion. Analyzed data and made recommendations accordingly. Participated in all marketing launch strategy and execution.
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  • End Results Inc.
    Operations Director
    End Results Inc. Mar 2007 - May 2008
    Responsible for overall management of ad agency, including account executives, project managers, interns. In addition, all media planning and buying, with emphasis on radio. Clients include automotive, home building, business to business, fitness, and customer relationship management.
  • Fox Broadcasting
    Director Of Affiliate Marketing
    Fox Broadcasting Aug 2000 - Aug 2006
    Los Angeles, California, Us
    Marketing liaison to network affiliates. Oversaw annual media co-op budget including preparation of national co-op support plan for three annual sweeps. Advised local affiliates and buying agencies in top markets on marketing strategy. Developed promotional sweep kits, guerrilla marketing initiatives, new show launch kits and national radio promotions for such shows as American Idol, 24, Fastlane, Ally McBeal, The Simpsons, House. Conducted affiliate performance analysis, and served as affiliate liaison regarding prime entertainment and sports promotion. Analyzed on and off-air marketing strategies through on-air audits and made recommendations accordingly.
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  • Sinclair Broadcast Group
    Creative Services Director - Kokh/Kocb
    Sinclair Broadcast Group Jul 1996 - Aug 2000
    Cockeysville, Maryland, Us
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  • Nexstar Media Group, Inc.
    Operations Dir/Promo Dir - Kard-Tv
    Nexstar Media Group, Inc. May 1994 - Aug 1996
    Irving, Tx, Us
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  • Hixson Autoplex
    Marketing Director
    Hixson Autoplex 1992 - 1996
    Leesville, Louisiana, Us
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  • Chironetwork Health Care
    Marketing Director
    Chironetwork Health Care 1990 - 1992
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Todd Lacey Skills

Television Broadcast Advertising Radio Entertainment Strategy Media Planning Social Media Digital Media Video Production Marketing Broadcast Television Creative Direction Radio Broadcasting Media Buying Marketing Strategy Digital Strategy Broadcasting Art Direction

Todd Lacey Education Details

  • Louisiana State University
    Louisiana State University
    Liberal Arts
  • Louisiana State University
    Louisiana State University
    Educational Technology

Frequently Asked Questions about Todd Lacey

What company does Todd Lacey work for?

Todd Lacey works for Desert Recreation District

What is Todd Lacey's role at the current company?

Todd Lacey's current role is Award winning marketing & promotion pro..

What is Todd Lacey's email address?

Todd Lacey's email address is to****@****fox.com

What schools did Todd Lacey attend?

Todd Lacey attended Louisiana State University, Louisiana State University.

What skills is Todd Lacey known for?

Todd Lacey has skills like Television, Broadcast, Advertising, Radio, Entertainment, Strategy, Media Planning, Social Media, Digital Media, Video Production, Marketing, Broadcast Television.

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