Todd Lacey Email & Phone Number

Indio, Ca, Us

Oversee the planning, scheduling, assignment, and review of staff responsible for supporting various strategic marketing and community relations initiatives, both internally and externally, for the largest parks and recreation district in the state of California. This includes creating and preparing content for public dissemination through various channels such as the District’s website, social media platforms, activity guides, and traditional outlets such as broadcast and outdoor. Coordinate, attend, and participate in community events to promote the District's programs and services, while providing expert-level marketing support to all departments.

Rancho Mirage, Us

Manage large broadcast industry cooperative advertising (co-op) programs with additional experience managing advertising programs in automotive, political and healthcare, as well as training programs for large oil refineries, chemical plants, and paper products plants. Extensive experience planning and executing large conferences.

ADDY for We Live Where You Live Launch Campaign.

Big Greets places larger-than-life greeting displays in highly visible locations, celebrating any occasion. When you employ Big Greets, if it’s worth saying, it’s worth saying it BIG!

Des Moines, Ia, Us

Manage a team of producers and social media producers to ensure creative excellence and the effective management of time and budget. Oversee campaign development-strategic and creative. Consult with company leadership: General Managers, News Directors and promotion teams, as well as external agencies. Work with stations and Promo Coordinator on log strategy, co-op forms, and network and syndicated program promotions.

Los Angeles, California, Us

Managed day-to-day operations of network’s Affiliate Marketing team which oversees marketing and promotion initiatives at 200+ FOX affiliates throughout the United States. Communicated the objectives of the network’s marketing strategy to the local level, effectively maximizing affiliate TV stations’ air across all dayparts, produced creative launch kits and promotions, as well as maintained presence on local websites and social media platforms. Oversaw large industry co-op program, affecting millions in local media nationwide. Played instrumental role in the launches of such FOX series as Sleepy Hollow; Almost Human; The Following; NASCAR on FOX; House, MD; American Idol; Brooklyn Nine-Nine; The X Factor; Arrested Development; Ally McBeal; and Cosmos: A Spacetime Odyssey.

Burbank, Ca, Us

Lieutenant to VP of Station Relations, managing staff of show managers for first-run – Ellen, TMZ, Extra, People’s Court, Judge Mathis, Judge Pirro, Tyra - and off-net – Two and a half Men, New Adventures of Old Christine, Entourage, Curb Your Enthusiasm, and others. Managed co-op program for all syndicated first-run and off-net programs. Offered sales support and sales marketing strategy. Worked with Nielsen Media Research to adapt its advertising tracking system to be compatible with broadcast on-air promotion. Analyzed data and made recommendations accordingly. Participated in all marketing launch strategy and execution.

Responsible for overall management of ad agency, including account executives, project managers, interns. In addition, all media planning and buying, with emphasis on radio. Clients include automotive, home building, business to business, fitness, and customer relationship management.

Los Angeles, California, Us

Marketing liaison to network affiliates. Oversaw annual media co-op budget including preparation of national co-op support plan for three annual sweeps. Advised local affiliates and buying agencies in top markets on marketing strategy. Developed promotional sweep kits, guerrilla marketing initiatives, new show launch kits and national radio promotions for such shows as American Idol, 24, Fastlane, Ally McBeal, The Simpsons, House. Conducted affiliate performance analysis, and served as affiliate liaison regarding prime entertainment and sports promotion. Analyzed on and off-air marketing strategies through on-air audits and made recommendations accordingly.

Cockeysville, Maryland, Us

Irving, Tx, Us

Leesville, Louisiana, Us

Bs, Liberal Arts

Ms (Partial), Educational Technology