- Provide actionable recommendations through reporting, devise and execute campaigns and initiatives that result in customer growth, deeper engagement, retention, AOV, LTV, including upsell, remarketing, and cross-sell activities to maximize lead generation, conversions and revenue, while decreasing acquisition cost.- Maintain a scalable strategy and repeatable playbook for customer acquisition/lead generation and retention/loyalty, balancing cost effectiveness with a consistent growth pipeline- Analyze gaps/opportunities in the customer journey; build and implement acquisition and retention strategy- Use channel expertise & insights to drive omni-channel strategy across all paid channels, including paid search, paid social, as well as organic channels such as email/CRM, SMS, SEO, CRO- Relentlessly analyze and optimize paid ads through A/B testing new audience segments, targeting strategies, and creatives to deliver revenue and acquisition & retention goals- Create and implement on-going experiments and testing plans for audiences, copy, creative, landing pages, etc that create seamless user journeys and drives improvements in conversions and other key metrics.- Present clear and concise performance recaps, recommendations and plans of action to key stakeholders- Deep dive into data across all different sources including platforms, Google Analytics, Google Ads, CRMs, etc. to understand the current landscape and find areas of opportunity

Manage outbound digital marketing - Hubspot - email, workflows, triggers, landing pages, web forms, scoringCollaborate with Database Marketing and Player Marketing teams in the planning, targeting and scheduling of digital marketing campaignsWork cross-functionally with multiple teams (e.g., Creative, Database Marketing, Players Club, F&B, Entertainment, etc. and multiple properties (e.g. Grand Sierra Resort and SLS Las Vegas) to manage, plan, target, schedule and execute digital marketing campaignsChampion continuous advancement of digital marketing communications features and capabilities including targeting, remarketing and personalizationManaged agency responsible for paid and organic media campaigns (SEM) to maximize bookings while keeping CPC lowCoordinate and strategize multivariate (A/B) tests, based on recognized best practicesMeasure results and optimize the lead nurturing workflows for various database segmentsCreate reporting dashboards and custom reports for senior management showing campaign performance

Promote academic and graduating student programs at both the individual user and the university levelContinued growth while helping translate this academic usage into commercial usage by leading the effort to market the newly created Take- Our Company-With-You free license program to graduating users Leveraged assets to create and deliver webinars, case studies, press to generate new leads for Sales team.Market research efforts across both prospects and users managed in Salesforce. Focus on meeting the current and emerging needs of our users of optimization across multiple industries. On-going and situation-specific market research data to provide insight to inform company decisions

Category and Brand Analysis, Market Research and ReportingMonitor, analyze and interpret category, brand and competitive trends and dynamics utilizing a blend of IRI, SPINS, Nielsen and retail scan data to help develop key insights for Sales and Marketing Develop quarterly business reports summarizing market trends, opportunities, and insightsOversee retail promo programs and report performance, sales impact/lift, and validity of program Marketing Operations, Web, Creative, and Project ManagementPackaging/prototypes/general creative – Maintain communication to manage day-to-day details for creative projects, packaging and prototype development, scheduling/prioritization, updates, and production.Promotional program management to coordinate and execute key account product demonstrations, assigned retail promotional programs, and coupon redemption Tradeshow planning and support, including pre- and post-show strategic direction, development of on-site events and promotions SEO management and performance reporting to analyze web trends for insights to support on-line strategy.Coordinate the web design and SEO to improve revenue generated by marketing efforts..

Support all marketing efforts including search marketing, online media, landing page development, collateral creation, traditional advertising, etc. Optimize programs to ensure objectives are effectively reached.Coordinate and execute marketing activities in support of the marketing plan: webinars, industry and corporate events, direct marketing, public relations, etc.Plan and manage marketing programs and spend according to agreed-upon budget and measure effectiveness

Responsible for lead life-cycle program – generation, nurturing, scoring, and ROI analysis for project forecasting.Conduct market validation with channel partners to determine right marketing mix, and continually improve product positioning and tactics for go-to-market planning/strategy and campaign developmentMaintain external web site with existing Internet and social tools to maximize SEO, SEM, and ROI

Develop integrated campaign-based marketing plans and asset development (traditional and e-marketing, SEO, SEM, PPC, webinars, etc.) to generate awareness/demand for services in key market segmentsManage overall electronic communications program – including collaborating on campaign strategy, cross-functional project management, metric analysis, reporting of results through CRM – Salesforce, MarketoCommunicate and coordinate with team members in the Americas, Asia Pacific, Japan and Europe regions

Oversee the Marketing department’s production workflow, information libraries, media strategies, public relations programs, market research, events and shows, and copy/messaging positions for all product lines.Worked within overall $2.5 Million overall marketing budget, ROI tracking for projects/programs and performance