Todd Laroche Email & Phone Number

Saratoga Springs

Feeding new opportunities every day.

Saratoga Springs, New York

Create connections between physician/patient/payer consumers and pharmaceutical brands. Oversee creative development on existing and new-business efforts, drive multi-channel branding, manage creative staff.

Nyc And San Francisco

Directed the operations, including delivery and sales, of a 40-person staff that developed online and offline creative branding. Responsibilities included initiating, developing, and managing client relationships, reporting P&L, overseeing staff and project management, directing client creative and corporate marketing efforts. Clients include Kobrand, Morgan Stanley, JH Whitney, Ralph Lauren, Nickelodeon, Franklin Templeton, JB Hunt, Clear Channel, Manugistics, Palio Communications, Rohm & Haas, BMG, Disney.

Managed a six-person staff of Art Directors and Copywriters. Directed creative efforts from concept development through final production on TV, video, radio, print, and the Web. Clients included AT&T Wireless Services, CompuServe, ESPN, New York State Nurses Association, Oxford Health Plans, Best Foods, Megerian Rugs.

Supervised the development of, and wrote, copy for consumer and business-to-business radio, print, direct mail, collateral, and new-business presentations. Clients included T. Rowe Price, ITT Hartford, Beneficial Finance, General Electric, Falcon Jet, Cunard, Caribbean Coalition for Tourism, and Burroughs-Wellcome.

Wrote direct-mail launches for AT&T TrueVoice and Simple Savings. Wrote promotions and handled continuity for AT&T AnyHour, FreeMonth, and FreeTime. Wrote copy for Con Edison, Manhattan Bowery Corporation, and The Washington Free Clinic.

Nyc

Nyc

Supervised a staff of three - responsible for the acquisition, selection, and preparation of artwork, including illustration and photography. Also wrote photo captions and some Performing Arts entries.

Master Class In Digital Marketing, Advertising

Digital Reboot Class, Digital Marketing/Media

Masters, English Literature

Ba, American Studies (Literature)