Todd Lazar Email & Phone Number

Greater Chicago Area

Established in 1975 as a neighborhood locksmith service, KEYTH Technologies has grown into the most widely recognized brand for providing premium security solutions for both the commercial and residential markets in the Greater Chicagoland Mega-Region. We began with the idea of providing "Platinum" service and products, and that is what the KEYTH Brand means today. Just ask our Clients!We offer:Burglary & Fire Detection systems- Residential & CommercialStand-Alone & Monitored Surveillance Systems-IP Megapixel & Analytics"Live Eye" Monitored video with "Gesture ID"Highly Targeted "Verified Response" Video SystemsIP Telephony- Residential & CommercialAccess Control Systems- Biometrics, IP, wired & wirelessFull Locksmith Services- Medco & Mul-T-Lock High Security LocksSafes- Jeweler Rated, Fireproof, UL Listed

Northbrook, Il

Full service security provider for commercial and industrial businessesDirector of SalesComplete leadership accountability for the sales, marketing, and profit/loss status of the businesst. • Plan, implement and manage branch level operations including the direct accountability for the sales, installation, service and operational support• Develops, implements and monitors operational, budgetary, sales, and process improvement plan to address any issues or to take advantage of market changes; meets branch annual revenue goals and budgets within profit percentage and dollars• Recruits, trains, and motivates a high performance team; holds team accountable to achieve performance objectives• Develops advertising/marketing opportunities that positively drives sales, through B2B opportunities including major networking events • Communicates and executes the business strategy & implements strategic initiatives• Maintains ongoing contact with all relevant local public service agencies including, but not limited to, crime prevention and local and state crime prevention associations; establishes rapport with the local community to promote a positive company image

Lombard,Il

The nation’s largest full service security provider offering Intrusion, Card Access Video Surveillance, Telephone Entry Systems, and Fire Systems for commercial applicationsCommercial Sales Manager (2011-2012)• Recruited, trained, led and motivated field sales/support personnel in the maximization of sales coverage that meets corporate growth and profitability objectives for an annual revenue target of $500 million• Developed objectives and implement desired strategies to meet those goals, including channel strategies to expand customer base and drive product sales into business partners• Coached, motivated, and enabled sales personnel to further develop abilities and drive business growth• Created sales plans, strategies, policies, and practices in support of the organization’s growth objectives• Interacted with all departments on matters that promote sales and customer satisfaction• Prepared appropriate statistical and financial reports for Senior Staff and Senior Corporate Management that communicates results and guides the next steps of the business planSIGNIFICANT ACCOMPLISHMENTS: Collaborated closely with the Marketing Department to help drive strategic goals consistently achieving over 100% of quota on monthly basis, ranking 3rd out of 60 national branches in new product launches Member of Leadership Team of Business Network International; Ambassador at Northbrook Chamber of Commerce

• Developed marketing and territory management strategies, pricing structure, proposals, presentations• Hired, trained and developed sales team• Led prospecting for all residential and light commercial systems; identified first contact and arranged meetings with the decision makers of potential clients which included banks, medical facilities, jewelry stores and multi-million dollar homes• Performed joint sales calls with sales team; held onsite meetings with potential and/or existing clients to assess their security needs; evaluated their facilities and operations; collected all data needed to begin system design and proposal processes• Researched the current security technology available and selected the components that best achieve the client's objectives; designed platforms appropriate for budget, application, and AHJ code restrictions• Created proposal and system design documents that was easy for client to comprehend, addressed needs and achieved their buy-in• Performed presentations for potential clients including explanation of system design, features, benefits, cost comparisons, ROI analysis, and live system demonstrations • Performed end-user system training upon the completion of system installation; provided technical support via phone and web; coordinated service visits when required • Scheduled and managed trade show expositions for target marketsSIGNIFICANT ACCOMPLISHMENTS: Earned Protection One’s Elite Club status for sales accomplishments for 3 consecutive years152% Quota team produced over $1m in installs per year Managed the training and sales for 14 reps Ranked #1 residential sales manager in the country

A leader in the Janitorial, Maintenance, and Sanitation supply industrySales Consultant Provided full coverage and drives sales into Class A commercial and industrial accounts while serving as the “engine” for all sales initiatives for the branch office• Maintained and targeted all markets to meet corporate goals/objectives; interfaced with appropriate customer departments to uncover specific product needs and quotation strategies• Created and implemented all marketing strategies with responsibility for setting the pipeline strategy, introducing new products/services, and driving sales into all levels of the commercial and industrial market place• Communicated the soft and hard costs associated with the services by persuading multiple decision makers and influencers to create a successful conversion to Tek-Direct• Managed a very complex sales cycle utilizing a consultative solution selling approach and needs analysis; develops a prioritized roadmap for driving sales and services into customer based on clear insight and understanding of customer needs• Demonstrated and communicated superior differentiation of Tek-Direct services in the competitive landscape• Monitored of expenses to budget, timely call reporting, funnel and competitive data entries, new contracts and renewalsSIGNIFICANT ACCOMPLISHMENTS: Consistently ranked in the Top 10% in sales; built territory from zero to over $2.5M annually with major clients which included: The Palmer House, a Hilton Hotel, McDonald’s, Chicago Public Schools (CPS), Whole Foods, and Cub Foods

• Directed daily operations and drove business growth strategies for this $4 million wholesale distributor of beauty and cosmetic products (over 40+ vendors/50+ product lines)• Drove penetration of new business while maintaining 800+ existing accounts, which included Fortune 500 companies with accountability for strategic positioning of company as well as directly conducting sales management activities, all designed to achieve maximum market penetration, sales growth and profitability• Developed and implemented annual business plans, including marketing, sales, financial and profitability goals to meet and exceed corporate goals and objectives by managing day-to-day activities, including attainment of sales objectives, accurate sales forecasting, account specific program expansion identification, delivery of sales presentations, strategic planning, development of budgets and management of all spending programs.• Established pricing guidelines, gross profit, sales objectives, and program objectives to maximize profit Implemented creative and successful channel strategies that build sales and brand awareness through national advertising, in-store point-of-sale awareness, catalog advertising programs as well as participation in over 100 trade shows annually to ensure maximum product awareness and sales goal achievement• Maintained strategic customer relationships that helped drive new sales opportunities by initiating and developing deeper client contact at all levels of the organization• Produced marketing related strategic options to support the business planSIGNIFICANT ACCOMPLISHMENTS: Increased annual sales from $500,000 to more than $4M with personal sales volume of over $1M annually Distributor of the Year for Soft-Sheen Products (a division of L’Oreal); Vitale, Inc. (a division of Afam), and Doroum