Todd Fender, Mba Email & Phone Number

Batavia, Il, Us

Amsterdam, North Holland, Nl

Knoxville, Tn, Us

Kortrijk, Be

Go-to-market plan for visualization (LCD, LED, projection) for workplace, with a strong focus on segmentation, messaging, competitive differentiation and commercialization strategy.

Ridgefield Park, Nj, Us

GTM owner for management and strategies for SMART Signage category.

London, United Kingdom, Gb

Principal Analyst overseeing the professional and commercial display category including displays used for digital signage applications and specialty displays used in Medical Imaging, Broadcast/Production and Professional Graphic markets.IHS acquired DisplaySearch from NPD in November 2014.► Provides expert analysis, insights and strategic consultation to customers as a supplement to market data and industry reports in order to solve their challenges and relieve their pain points.► Builds and maintains long-term customer and partner relationships.► Construct and deliver multiple projects with overlapping deliverables and deadlines.► Mentors, inspires and motivates junior analysts.► Interprets internal and external business issues and recommends best practices.► Recognized as an expert and thought leader. ► Presents at industry conferences, exhibitions and seminars.✸ Expert Analysis✸ Report Production✸ Category Forecasting✸ Technology Trends✸ Consulting

Aurora, Il, Us

Led multi-departmental product development efforts to ensure successful and profitable product launches. ►Outlined product strategies and road maps. ►Defined and drove product positioning and value propositions. ►Developed pricing strategies and establishing margin targets. ►Managed PLC (Product Life Cycles), GTM (Go-to-Market) activities and incorporating VOC (Voice-of-Customer) throughout the entire PD process.✩ Recruited after 5 months to join NPD DisplaySearch as display industry analyst.

Seoul, Kr

Drove the launch and entire product life cycle of SuperSign Premier by LG, the most complete turn-key digital signage solution to date. ►Featuring a commercial grade LG LCD display, LG solid-state media player, CNN news feeds, templates, 24/7 service and support, 48-hour hardware swap, 3 year warranty on all components wrapped in a financed lease for 36 months,►SuperSign Premier offers SMBs a simple way to immerse themselves into the world of digital signage.Role was eliminated after divisional restructuring.

Lafox, Il, Us

Led Global Product Marketing, Product Management, Product Development, Marketing Communications/Programs and Sourcing; reporting directly to EVP/GM of Richardson Electronics (NASDAQ - RELL); 3 direct reports, 20 total reports (11 North America, 5 Europe, 4 Far East)► Created and implemented, Canvys – Visual Technology Solutions, the new brand identity of the Display Systems Group.►Managed development and launch of new website www.canvys.com. ►Developed and executed annual and long-range strategic Global Marketing Plans for 3 business markets (Healthcare, Digital Signage and Custom / OEM).►Achieved revenue, profitability, inventory and other financial goals of the division.► Led inventory reduction team via S&OP and PSI processes reducing inventory from $14M to $5M in 18 months.►Owned global advertising budget ($800-$500k)►Monitored and analyzed product, sales, pricing, and general market segment trends.Role was eliminated after divisional restructuring.

► Directly responsible for P/L: $180+ million revenue / $60 Million GP for FY 2007.► Skilled and proficient in Product Management: forecasting, channel inventory management etc. and Product Marketing: promotions, advertising, trade shows, etc. ► Niche market expertise including: Healthcare, Photography, Color-Critical, Broadcast, Digital Signage, Custom Home Installation, DTP, CAD/CAM, Financial, etc.► Managed global product development and product marketing collaboration among 3 sales regions (North America, Europe, Japan); 50+ skus.►Developed Strategic Marketing and sales plans pertaining to expansion and growth into new profitable niche markets.⛳ #1 Market Share in Specialty Markets (according to iSupply)⛳ #1 Market Share in Color Medical Markets (according to iSupply – Feb. ‘07)

Managed and grew Public Information / Public Display monitor category at a rate higher than the industry average - NEC Large Screen LCD Series► Developed and Launched Inaugural Diagnostic Grayscale Product Line - NEC MD Series► Responsible for market pricing and RFQ pricing while maintaining profitability and market share goals.► Coordinated the development of market literature, product brochures/guides and web related materials.► Presented at industry and analyst conferences (iSuppli, Display Search) and conducted interviews with industry press.

NEC-MitubishiManaged high-end line of NEC MultiSync brand and Mitsubishi brand of LCD desktop monitors. ► Directly responsible for managing $300+ million revenue per year (FY '03); 20+ skus► Coordinated budget to meet goals of product line, division and entire company; Direct P/L responsibility.►Created and presented business plans for new product development including marketing requirements documents and full launch plans.►Created media plans for vertical markets to detail spending allocations and select most effective targeted periodicals to reach each vertical sector.►Interacted with internal promotional teams and external agencies to develop and implement advertising and PR materials.⛳ Attained #1 Market Share in North America '99 - '03

NEC TechnologiesDeveloped, generated, and created demand for NEC Technologies MultiSync LCD desktop monitors, in vertical markets such as medical, financial, transportation, manufacturing, etc. and in mass market areas - retail and corporate accounts.► Supported sales team and interact with potential customers, end-users and channel members at various trade shows.► Developed relationships with 3rd party vendors for add-on products such as flat-panel speakers, cameras, and microphones, USB. (Sonigistix, ONKYO and Altec-Lansing).► Developed training materials, brochures, CD-ROMs, video, for sales staff and retail POP, with 3rd party vendors and internal marketing communication staff.

Chicago, Il, Us

Chicago, Il, Us

Master Of Business Administration (Mba), Marketing

Bachelor Of Science (Bs), Business, Management, Marketing, And Related Support Services