Todd Fender, Mba

Todd Fender, Mba Email and Phone Number

Director PM - NA and RPM Lead @ PPDS - Professional Display Solutions
Batavia, IL, US
Todd Fender, Mba's Location
Batavia, Illinois, United States, United States
Todd Fender, Mba's Contact Details

Todd Fender, Mba personal email

Todd Fender, Mba phone numbers

About Todd Fender, Mba

ANALYTICAL PRODUCT MANAGEMENT AND PRODUCT MARKETING LEADER► Delivers Profitable and Incremental GrowthAnalytical, strategic, tactical, and results-oriented product management leader who approaches each day with a plan to achieve top priorities of increasing profits and revenues while improving user experiences (UX) and customer delight. Recognized as leading voice on market and technology developments in commercial electronics industry. Highly adept at presenting at exhibitions, conferences, seminars and client companies. Adaptable to changing corporate environments.➤ STRATEGIC MARKETING PLAN DEVELOPMENT: Created and executed global short-term and long-term strategic global marketing plans for multiple, unrelated vertical markets providing team first formally documented guide for success. Plans achieved revenue, profitability and inventory goals.➤ PRODUCT MANAGEMENT: Skillfully balanced production and inventory, while achieving goals of revenue growth, profit margin and number one market share by performing detailed analysis of customer needs, market dynamics, competitive landscape and financial pricing models.➤ P&L MANAGEMENT: Product lines surpassed all financial goals in several different global economic conditions. At their height, products generated in excess of $300 million dollars and $60 million in gross profit.Proficient in the following: ✔ Strategic Marketing Plan Development✔ Product Management✔ P&L Management✔ Product Marketing ✔ Business Strategy and Development✔ Thought Leadership✔ Product Development✔ Product Launch✔ User Experiences (UX) and Customer Delight✔ Marketing Communications✔ Market Analysis ✔ Strategic Consulting✔ SalesContact me ✉ : tmfender.linkedin@gmail.comFollow me on Twitter: @toddfender

Todd Fender, Mba's Current Company Details
PPDS - Professional Display Solutions

Ppds - Professional Display Solutions

View
Director PM - NA and RPM Lead
Batavia, IL, US
Website:
ppds.com
Employees:
151
Todd Fender, Mba Work Experience Details
  • Ppds - Professional Display Solutions
    Director Pm - Na And Rpm Lead
    Ppds - Professional Display Solutions
    Batavia, Il, Us
  • Ppds - Professional Display Solutions
    Director Pm - Na / Rpm Lead
    Ppds - Professional Display Solutions Mar 2023 - Present
    Amsterdam, North Holland, Nl
  • Elo Touch Solutions
    Senior Product Manager - Large Format Displays
    Elo Touch Solutions Apr 2021 - Mar 2023
    Knoxville, Tn, Us
  • Barco
    Gtm Manager
    Barco Jan 2020 - Jan 2021
    Kortrijk, Be
    Go-to-market plan for visualization (LCD, LED, projection) for workplace, with a strong focus on segmentation, messaging, competitive differentiation and commercialization strategy.
  • Samsung Electronics America
    Sr. Manager - Product Management
    Samsung Electronics America Jan 2017 - Oct 2019
    Ridgefield Park, Nj, Us
    GTM owner for management and strategies for SMART Signage category.
  • Ihs
    Principal Analyst
    Ihs Feb 2013 - Aug 2016
    London, United Kingdom, Gb
    Principal Analyst overseeing the professional and commercial display category including displays used for digital signage applications and specialty displays used in Medical Imaging, Broadcast/Production and Professional Graphic markets.IHS acquired DisplaySearch from NPD in November 2014.► Provides expert analysis, insights and strategic consultation to customers as a supplement to market data and industry reports in order to solve their challenges and relieve their pain points.► Builds and maintains long-term customer and partner relationships.► Construct and deliver multiple projects with overlapping deliverables and deadlines.► Mentors, inspires and motivates junior analysts.► Interprets internal and external business issues and recommends best practices.► Recognized as an expert and thought leader. ► Presents at industry conferences, exhibitions and seminars.✸ Expert Analysis✸ Report Production✸ Category Forecasting✸ Technology Trends✸ Consulting
  • Peerless-Av
    Manager - Product Development
    Peerless-Av Oct 2012 - Feb 2013
    Aurora, Il, Us
    Led multi-departmental product development efforts to ensure successful and profitable product launches. ►Outlined product strategies and road maps. ►Defined and drove product positioning and value propositions. ►Developed pricing strategies and establishing margin targets. ►Managed PLC (Product Life Cycles), GTM (Go-to-Market) activities and incorporating VOC (Voice-of-Customer) throughout the entire PD process.✩ Recruited after 5 months to join NPD DisplaySearch as display industry analyst.
  • Lg Electronics
    Sr. Manager, Solutions | Digital Signage
    Lg Electronics Apr 2010 - Sep 2011
    Seoul, Kr
    Drove the launch and entire product life cycle of SuperSign Premier by LG, the most complete turn-key digital signage solution to date. ►Featuring a commercial grade LG LCD display, LG solid-state media player, CNN news feeds, templates, 24/7 service and support, 48-hour hardware swap, 3 year warranty on all components wrapped in a financed lease for 36 months,►SuperSign Premier offers SMBs a simple way to immerse themselves into the world of digital signage.Role was eliminated after divisional restructuring.
  • Canvys - Richardson Electronics
    Director Of Global Product Marketing
    Canvys - Richardson Electronics Feb 2008 - Feb 2010
    Lafox, Il, Us
    Led Global Product Marketing, Product Management, Product Development, Marketing Communications/Programs and Sourcing; reporting directly to EVP/GM of Richardson Electronics (NASDAQ - RELL); 3 direct reports, 20 total reports (11 North America, 5 Europe, 4 Far East)► Created and implemented, Canvys – Visual Technology Solutions, the new brand identity of the Display Systems Group.►Managed development and launch of new website www.canvys.com. ►Developed and executed annual and long-range strategic Global Marketing Plans for 3 business markets (Healthcare, Digital Signage and Custom / OEM).►Achieved revenue, profitability, inventory and other financial goals of the division.► Led inventory reduction team via S&OP and PSI processes reducing inventory from $14M to $5M in 18 months.►Owned global advertising budget ($800-$500k)►Monitored and analyzed product, sales, pricing, and general market segment trends.Role was eliminated after divisional restructuring.
  • Nec Display Solutions Of America, Inc.
    Product Line Manager
    Nec Display Solutions Of America, Inc. Aug 2004 - Feb 2008
    ► Directly responsible for P/L: $180+ million revenue / $60 Million GP for FY 2007.► Skilled and proficient in Product Management: forecasting, channel inventory management etc. and Product Marketing: promotions, advertising, trade shows, etc. ► Niche market expertise including: Healthcare, Photography, Color-Critical, Broadcast, Digital Signage, Custom Home Installation, DTP, CAD/CAM, Financial, etc.► Managed global product development and product marketing collaboration among 3 sales regions (North America, Europe, Japan); 50+ skus.►Developed Strategic Marketing and sales plans pertaining to expansion and growth into new profitable niche markets.⛳ #1 Market Share in Specialty Markets (according to iSupply)⛳ #1 Market Share in Color Medical Markets (according to iSupply – Feb. ‘07)
  • Nec Display Solutions Of America, Inc.
    Sr. Product Manager
    Nec Display Solutions Of America, Inc. Apr 2003 - Aug 2004
    Managed and grew Public Information / Public Display monitor category at a rate higher than the industry average - NEC Large Screen LCD Series► Developed and Launched Inaugural Diagnostic Grayscale Product Line - NEC MD Series► Responsible for market pricing and RFQ pricing while maintaining profitability and market share goals.► Coordinated the development of market literature, product brochures/guides and web related materials.► Presented at industry and analyst conferences (iSuppli, Display Search) and conducted interviews with industry press.
  • Nec Display Solutions Of America, Inc.
    Product Manager
    Nec Display Solutions Of America, Inc. Apr 1999 - Apr 2003
    NEC-MitubishiManaged high-end line of NEC MultiSync brand and Mitsubishi brand of LCD desktop monitors. ► Directly responsible for managing $300+ million revenue per year (FY '03); 20+ skus► Coordinated budget to meet goals of product line, division and entire company; Direct P/L responsibility.►Created and presented business plans for new product development including marketing requirements documents and full launch plans.►Created media plans for vertical markets to detail spending allocations and select most effective targeted periodicals to reach each vertical sector.►Interacted with internal promotional teams and external agencies to develop and implement advertising and PR materials.⛳ Attained #1 Market Share in North America '99 - '03
  • Nec Display Solutions Of America, Inc.
    Lcd Product Specialist
    Nec Display Solutions Of America, Inc. Sep 1997 - Apr 1999
    NEC TechnologiesDeveloped, generated, and created demand for NEC Technologies MultiSync LCD desktop monitors, in vertical markets such as medical, financial, transportation, manufacturing, etc. and in mass market areas - retail and corporate accounts.► Supported sales team and interact with potential customers, end-users and channel members at various trade shows.► Developed relationships with 3rd party vendors for add-on products such as flat-panel speakers, cameras, and microphones, USB. (Sonigistix, ONKYO and Altec-Lansing).► Developed training materials, brochures, CD-ROMs, video, for sales staff and retail POP, with 3rd party vendors and internal marketing communication staff.
  • Blue Cross And Blue Shield Of Illinois, Montana, New Mexico, Oklahoma & Texas
    Senior Geoaccess (Mapping Software) And Network Specialist
    Blue Cross And Blue Shield Of Illinois, Montana, New Mexico, Oklahoma & Texas Jan 1993 - Sep 1997
    Chicago, Il, Us
  • Blue Cross And Blue Shield Of Illinois, Montana, New Mexico, Oklahoma & Texas
    Medicare Part A Special Projects Coordinator
    Blue Cross And Blue Shield Of Illinois, Montana, New Mexico, Oklahoma & Texas Jun 1991 - Jan 1993
    Chicago, Il, Us

Todd Fender, Mba Skills

Product Marketing Product Management Competitive Analysis Product Launch Product Development Analytics Marketing Strategy New Business Development Market Research Go To Market Strategy Multi Channel Marketing B2b Forecasting Cross Functional Team Leadership Management Marketing Communications Strategic Planning Pricing Account Management Business Strategy Market Planning Digital Signage Lead Generation Budgets Business Development Leadership Inventory Management Team Leadership Customer Service Media Planning Market Analysis Thought Leadership Data Analysis Brand Management Channel Partners Gtm Key Account Management Budgeting Channel Marketing Customer Relations Product Life Cycle Management Project Management Microsoft Excel Microsoft Office Supply Chain Management Marketing Strategy Marketing Management Advertising Integrated Marketing Direct Sales

Todd Fender, Mba Education Details

  • Keller Graduate School Of Management Of Devry University
    Keller Graduate School Of Management Of Devry University
    Marketing
  • Eastern Illinois University
    Eastern Illinois University
    And Related Support Services

Frequently Asked Questions about Todd Fender, Mba

What company does Todd Fender, Mba work for?

Todd Fender, Mba works for Ppds - Professional Display Solutions

What is Todd Fender, Mba's role at the current company?

Todd Fender, Mba's current role is Director PM - NA and RPM Lead.

What is Todd Fender, Mba's email address?

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What is Todd Fender, Mba's direct phone number?

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What schools did Todd Fender, Mba attend?

Todd Fender, Mba attended Keller Graduate School Of Management Of Devry University, Eastern Illinois University.

What skills is Todd Fender, Mba known for?

Todd Fender, Mba has skills like Product Marketing, Product Management, Competitive Analysis, Product Launch, Product Development, Analytics, Marketing Strategy, New Business Development, Market Research, Go To Market Strategy, Multi Channel Marketing, B2b.

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