Fractional CMO role leading marketing, content creation and communications to elevate the brand and expand market presence in higher education among students, career counselors and academic advisors, and deans and provosts.

Fractional CBO leading brand strategy, strategic partnerships, fundraising and investor relations at Disko Media, an OTT platform bringing traditional network TV into the modern social content creation, media and entertainment world.

Work with clients to develop brand strategy, marketing and communication with product development. Areas of expertise include brand identity, content, market research, social and digital media, and creative production. Client examples:• Advisor.AI – Fractional CMO leading content development and brand strategy to keep this fast-growing, AI-powered advising platform at the forefront of career and academic advising for college students.• Disko Media – Chief Brand Officer leading marketing and brand strategy to modernize traditional media for the content creation industry.• Clover Network Inc. (a Fiserv company) – Hired as a UX copywriter by the largest open-architecture point-of-sale solution for small & medium-sized business owners.• GoPro – Created internal communications for the IT department to educate company employees about cybersecurity and related initiatives including multi-factor authentication and updates to the IT Help Desk.

As cofounder and chief brand officer, my marketing expertise and business acumen were pivotal in catapulting our user base to 15K, X (Twitter) following to 5K and Discord membership to 1.9K—before any marketing spend. My agility in graphic design, brand development and marketing communications fostered a robust digital presence, leveraging social media marketing, SEO and content distribution to maximize reach and engagement.• Presided over company name, logo design, website design, content and brand guidelines.• Devised LiveSpace+ for consumers and LiveSpace Pro for streamers, subscription plans with high value to customers and more immediate revenue for the company than through paid advertising on site.

Head of content marketing and brand strategy at the leading provider of checkout-free technology for large-scale grocery and convenience store chains. Reported to the Chief Revenue Officer and worked directly with founder and CEO Will Glaser (co-founder of Pandora Media) on internal and external executive communications, PR, social media and blog posts.• Coined the brand phrase "Grab. Go. Get on with your day." still used.• Created Brand Strategy Guidelines to define Grabango's principles, voice, messaging and visual identity — and make sure they are followed across all channels.• Developed hyperlocal, direct-to-consumer (D2C) marketing strategies with the operations and product teams to drive user growth.• Used Google Analytics and Apple App Store Connect to track audience acquisition, conversion, ratings and reviews.• Wrote and edited blogs, social media posts, emails and press releases (in partnership with PR agency) that tell the Grabango story, add brand depth, increase awareness, and build trust and credibility.• Wrote Apple App Store and Google Play Store content and led design of graphic assets.• Launched a new consumer-focused website with content aimed to engage, educate and excite.• Wrote the company's Wikipedia article and worked with platform experts to ensure validation.

An invitation-only community for senior-level communications and public relations executives.

Led marketing, communications and brand strategy at the nation’s leading property and casualty insurer serving more than 20,000 501(c)(3) nonprofit organizations in 32 states and the District of Columbia.• Successfully persuaded CEO and executive team to change the company name from Nonprofits Insurance Alliance Group; implemented systematic brand updates across the company.• Consulted on CRM and demand generation strategies including marketing automation and data analytics to capture, convert and measure engagement across all campaigns.• Analyzed current cost per conversion and defined anticipated timeline for getting paid ads equal to or less than the value of a lead and a quote.• Developed ‘Broker Visits’ business development program with training and collateral for underwriters and senior leadership to use when visiting select insurance brokers meeting criteria for company growth.

Recruited to bring strategic communications, marketing and demand generation expertise to a financial counseling and education agency serving consumers throughout the United States in B2B collaboration with more than 400 credit unions, banks and employee assistance programs.• Developed strategic plan to identify and diagnose gaps, opportunities and critical issues, and frame each of them into actionable initiatives for recently merged for-profit and not-for-profit companies.• Directed and coached remote sales team including Director of Major Accounts ($2 million client portfolio) and 2 Partner Relations Managers serving 300+ clients nationwide.• Brought business development strategy and organization to a previously unstructured program.• Crafted integrated demand generation, CRM and marketing communication plan with a variety of channels including targeted email broadcasts, social media posts, paid advertising, and event sponsorships.• Created Facebook and LinkedIn advertising to reach target audiences; created direct-to-consumer content.

Recruited to develop B2B and B2C marketing, communications, business development and brand strategy for financial services organization serving healthcare professionals, health systems, hospitals, healthcare corporations and associations. Led, coached, and mentored team including VP Business Development and AVP Marketing; reported to President/CEO. HIGHLIGHTS:• Negotiated new membership agreement with American Hospital Association making nearly 5,000 hospitals, health care systems, health networks and 43,000 individual members in the U.S. eligible for membership.• Spearheaded 22% asset growth in 3 years through demand generation and CRM strategies including data analytics, market research, direct marketing, call-to-action advertising, online marketing, social media, and events.• Served as company spokesperson for media partnerships, public relations and crisis communication.• Led brand strategy with "The healthy way to bank®" registered trademark tagline; secured bankhealthy.org domain and @bankhealthy Twitter handle.• Championed year round sales & service culture training to drive mutual benefit for the organization and members.

Led 13-member board of organization with 140 full-time staff working to empower underserved kids, adults, and domestic abuse victims to overcome barriers and significant life challenges through culturally competent, comprehensive mental health, psychiatric, and case management services. • Played central role in new leadership selection, crisis communication consulting, policy development, and fundraising through period of turbulence, turnaround, and transition to stable operations.

Recruited to craft and implement demand generation strategies to elevate brand and drive growth of financial services cooperative serving the Screen Actors Guild and American Federation of Television & Radio Artists. Directed B2B and B2C communications, marketing, business development, brand strategy and digital media targeting 160,000 union members; earned national recognition and awards for website, newsletters and direct mail. HIGHLIGHTS:• Developed data analytics and CRM strategies promoting “next most likely products,” credit cards, loans and services.• Created 12% organic asset growth and increases in membership and wallet share through comprehensive demand generation initiatives.• Led revamp of website that resulted in 23% increase in unique monthly visitors, 102% increase in search engine-generated visits, and 300% increase in keyword searches on brand name.• Official company spokesperson with member organizations, media, trade publications, government agencies.• Earned national recognition and awards for multiple campaigns, including Webby Award, 2008: Banking/ Bill Paying; and WebAward, 2007: Outstanding Achievement.

Hired pre-IPO to direct marketing, communications and brand strategy for leading provider of online personals services in the United States and internationally. Key websites include JDate.com, SilverSingles.com and ChristianMingle.com. HIGHLIGHTS:• Initially hired to conceptualize, build and launch gay11.com, an online community targeting gay and lesbian singles; drove project from concept to launch within 4 months. • Championed rebrand of gay11.com to Glimpse.com, resulting in 83% revenue growth, 43% growth in new subscribers, and 33% increase in new subscription revenues in the first 12 months after rebranding.• Steered data analytics, demand generation and execution of advertising and campaign management—Search Engine Optimization (SEO), Search Engine Marketing (SEM), Third Party Ad Networks, and Web Based Performance Analytics.• Glimpse.com was one of 5 official nominees for 9th Annual Webby Awards in Social Networking.Former Congressman Barney Frank (D-MA) wrote:"I admire the important work you are doing with regard to thinking of ways that the broad interests of the gay and lesbian community can be served through modern communications. Your work... is very impressive, and I admire the creativity with which you combine your knowledge of the gay community with your understanding of modern communications to come up with approaches that are both profitable to providers and of benefit to the broader community. Please keep me informed of these efforts and let me know if there are ways in which I can help further them."