Todd Newstead Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Toronto, Ontario, Canada

Senior Sales leader with cross-functional responsibility to deliver regional business targets. Responsible for development of Ontario region strategic plan with x-functional team leads, quarterly tracking and reporting to executive leadership team. • Led major DSD route re-engineering initiative that included integration of two Networks (Vachon/Takis Snacking Routes with Canada Bread Commercial Bakery Routes), Expanded Large Format Specialty Routes, Introduced NEW Small Format Express… Show more Senior Sales leader with cross-functional responsibility to deliver regional business targets. Responsible for development of Ontario region strategic plan with x-functional team leads, quarterly tracking and reporting to executive leadership team. • Led major DSD route re-engineering initiative that included integration of two Networks (Vachon/Takis Snacking Routes with Canada Bread Commercial Bakery Routes), Expanded Large Format Specialty Routes, Introduced NEW Small Format Express Routes, optimized existing Franchise and Distributor Routes, and decreased Company Operated Routes by 70%. • Launched NEW DSDe (Direct Store Delivery Excellence) program raising Field Sales execution standards including introduction of measurable KPI's. Region ranked #1 • Support Customer Business Teams (Account Teams) with development of store level programs and execution.• Develop business partnerships with Customer Operations team members to ensure service levels and execution standards surpass expectations.• Provide leadership of regional account management . Show less

Toronto, Canada Area

Reporting to the President and CEO. Direct reports included Director, Members Services & Industry Relations / Director, Sales and Operations / Director, Conferences and Events.

Burlington, Ontario

dci is a national organization of independent retailers and wholesalers facilitating collaborative relationships & program advantages between its Members and CPG Companies, Wholesalers, Equipment & Services providers in the Canadian market. Reporting to the board of directors with responsibility for company financials (P&L), vendor partner contract negotiations, member and vendor relations, growth of membership, communications, marketing, events, corporate agreements and leadership of… Show more dci is a national organization of independent retailers and wholesalers facilitating collaborative relationships & program advantages between its Members and CPG Companies, Wholesalers, Equipment & Services providers in the Canadian market. Reporting to the board of directors with responsibility for company financials (P&L), vendor partner contract negotiations, member and vendor relations, growth of membership, communications, marketing, events, corporate agreements and leadership of team associates.• Improved operating profit by 18.4% vs. PY, delivering record profit over previous 15yr period. • Increased vendor base by 23.0+% through the development of new selling programs • Increased retailer/shareholder base by +5.0% through new member on boarding programs• Improved member program advantages on 35.0%+ of existing vendor agreements• Renegotiated National Wholesale Agreements • Recruited replacement and supported on boarding with continued post-transition support. • Retained Management Services contract 2019 to support on boarding of new leadership in addition to leading the restructuring of the corporation, including facilitating required outside resources; legal counsel (Sotos LLp), and accounting services provided by PWC – Feb. 2019 to Jan. 2020) Show less

Toronto, Canada

Responsible for National Field Sales and Account Management for LCL National and Eastern Canada Regional Accounts. National Field Sales included an Independent Operator Network of 950+ servicing over 28K customers weekly with annual sales of $1.2B. Team of 8 direct reports including 3 Regional VPs (Ont., Que., West), Director of Field Sales (Atlantic), Snr. Director of Network Development, Director of Ontario Regional Accounts & LCL Nat'l, Director of Field Execution Planning and Analysis &… Show more Responsible for National Field Sales and Account Management for LCL National and Eastern Canada Regional Accounts. National Field Sales included an Independent Operator Network of 950+ servicing over 28K customers weekly with annual sales of $1.2B. Team of 8 direct reports including 3 Regional VPs (Ont., Que., West), Director of Field Sales (Atlantic), Snr. Director of Network Development, Director of Ontario Regional Accounts & LCL Nat'l, Director of Field Execution Planning and Analysis & Director of National Thrift Stores. Team of 160+ full-time Field Sales associates Nationally. Responsible for topline sales growth, managing waste/returns, reducing cost to serve, SG&A budget, sales budget, customer P&Ls, network health & relationships (Franchise and Distributor Agreements), elevating sales execution effectiveness and accountability, relationship management with customer operations teams, independent account management in Eastern Canada, Show less

Toronto, Canada

Retained responsibilities from previous role (Snr. Director, Customer Business Team - East) with additional accountability for Wal-Mart, Target, LCL, and SDM and respective key account management associates and supporting business team members. (ie. customer marketing, customer insights, category management, finance).

Toronto, Canada

Retained responsibilities from previous role (Director, New Business Development) in addition to LCL National account responsibility and transition of regional account management team members from Quebec and Atlantic Canada. Responsible for large and medium-size Independent Grocery, Gas & Conv., Drug and regional Food Service channel business in the respective regions.

Toronto, Canada

Responsible for securing profitable new business opportunities with existing assigned accounts and securing new customers. Responsibilities included identifying new business opportunities within existing and new accounts, cold calling, development of customer proposals and P&L's, lead negotiations, prepare business plans and reviews, manage and optimize trade spend and account profitability. Onboard new account managers for career succession to Customer Business Teams (CBT`s). Provide support… Show more Responsible for securing profitable new business opportunities with existing assigned accounts and securing new customers. Responsibilities included identifying new business opportunities within existing and new accounts, cold calling, development of customer proposals and P&L's, lead negotiations, prepare business plans and reviews, manage and optimize trade spend and account profitability. Onboard new account managers for career succession to Customer Business Teams (CBT`s). Provide support and implement new processes to increase effectiveness of Ontario Field Sales team Independent Customer Account Management Show less

Toronto, Canada Area

Responsible for the development and execution of strategic plans to secure new business with existing and new customers. Secure new distributors and brokers & ensure ongoing engagement through programs and supporting materials to drive sales and distribution. Development of customer business plans and customer senior-level presentations and lead program negotiations, Support the overall marketing function of products, merchandising/POP materials, promotions, and trade communication. Introduce… Show more Responsible for the development and execution of strategic plans to secure new business with existing and new customers. Secure new distributors and brokers & ensure ongoing engagement through programs and supporting materials to drive sales and distribution. Development of customer business plans and customer senior-level presentations and lead program negotiations, Support the overall marketing function of products, merchandising/POP materials, promotions, and trade communication. Introduce new go-to-market programs to increase distribution and profitably grow topline sales. Develop sales structure to support future growth and customer requirements. Show less

Toronto, Canada

Retained responsibilities from the previous role as Director National Accounts with additional responsibilities for Ontario Field Sales Operations. Direct reports included a team of 4 Key Account Managers, 4 Regional Sales Managers with accountability for both Commercial Bakery (Weston Bakeries) and Frozen Bakery (Ready Bake, Maplehurst, and Sarsfield Foods). Field Sales Operations included responsibility for Independent Distributor network, execution of account plans at store level, sell-in of… Show more Retained responsibilities from the previous role as Director National Accounts with additional responsibilities for Ontario Field Sales Operations. Direct reports included a team of 4 Key Account Managers, 4 Regional Sales Managers with accountability for both Commercial Bakery (Weston Bakeries) and Frozen Bakery (Ready Bake, Maplehurst, and Sarsfield Foods). Field Sales Operations included responsibility for Independent Distributor network, execution of account plans at store level, sell-in of incremental opportunities, elevating field sales team effectiveness/execution standards and accountability, and new customer acquisition / business development. Financial accountability for; Field Sales and Network Cost to Serve, Waste/Returns, Account P&L's, Customer Contract renewals. Field Sales Operations team included 4 Regional Sales Managers, 23 Territory Sales Managers, and 185+ Independent Distributors. Show less

Toronto, Canada

Managed team of 4 Key Account Managers with responsibility for Commercial Bakery (Weston Bakeries) and Frozen Bakery (Ready Bake, Maplehurst, and Sarsfield Foods) across corporate accounts on a national and regional basis, additional responsibilities included management of large regional accounts within Ontario. Corporate accounts included; Sobeys, Metro, Giant Tiger, Couche-Tard, Zellers, 7-11, M&M, Katz, other. Independent accounts included; Longo's, Farm Boy, Rabba, Highland Farms, Avondale,… Show more Managed team of 4 Key Account Managers with responsibility for Commercial Bakery (Weston Bakeries) and Frozen Bakery (Ready Bake, Maplehurst, and Sarsfield Foods) across corporate accounts on a national and regional basis, additional responsibilities included management of large regional accounts within Ontario. Corporate accounts included; Sobeys, Metro, Giant Tiger, Couche-Tard, Zellers, 7-11, M&M, Katz, other. Independent accounts included; Longo's, Farm Boy, Rabba, Highland Farms, Avondale, Vince's, other Show less

Toronto, Canada

Directly responsible for securing new business across commercial bakery (Weston Bakeries) and frozen/instore bakery (Ready Bake, Maplehurst, and Sarsfield Foods) categories in both existing and new accounts/channels. Direct reports included 3 Key Account Managers with additional responsibility to provide counsel and direction to 4 regional sales managers on Independent Account Management and new business development activities and programs.

Responsible for leading and supporting the sales team through the development of unique Total Bakery Solutions for customers including direct involvement in project planning, presentation development, and execution. Worked directly with customers and internal sales, marketing, insights, and finance teams on various programs including category management initiatives, labor productivity improvements (customer & organization), alternative bakery program models with a focus on delivering improved… Show more Responsible for leading and supporting the sales team through the development of unique Total Bakery Solutions for customers including direct involvement in project planning, presentation development, and execution. Worked directly with customers and internal sales, marketing, insights, and finance teams on various programs including category management initiatives, labor productivity improvements (customer & organization), alternative bakery program models with a focus on delivering improved profitability for both the organization and customers. Show less

Responsible for Field Sales execution across all customers in Ontario for both commercial bakery (Weston Bakeries) and frozen bakery (Ready Bake, Maplehurst, Sarsfield Foods) through direct reports including; 4 Regional Sales Managers, 1 Retail Sales Manager, 3 Regional Account Managers, and supporting Customer Marketing, Planning and Financial asociates. Responsibilities included; account management of Independents retail and foodservice customers, Independent Distributor relations & growth… Show more Responsible for Field Sales execution across all customers in Ontario for both commercial bakery (Weston Bakeries) and frozen bakery (Ready Bake, Maplehurst, Sarsfield Foods) through direct reports including; 4 Regional Sales Managers, 1 Retail Sales Manager, 3 Regional Account Managers, and supporting Customer Marketing, Planning and Financial asociates. Responsibilities included; account management of Independents retail and foodservice customers, Independent Distributor relations & growth (180+ Independent Distributors), business development with existing and new customers including C&G, independent grocery retail, and foodservice customers. Frontline field sales team included 8 Retail Sales Representatives and 22 Territory Sales Managers reporting into RSM's and Retail Sales Manager. Show less

Responsible for Northern Ontario Region including; Field Sales Team, Independent Distributors, and unionized Shipping & Transport departments exclusively from 1995 to 1996. Central Ontario Region additional responsibility from 1997 to 1998. Directly responsible for field sales execution across all retail and foodservice customers, ongoing customer development and relations with existing customers, new business development across all corporate and independent customers at store-level, direct key… Show more Responsible for Northern Ontario Region including; Field Sales Team, Independent Distributors, and unionized Shipping & Transport departments exclusively from 1995 to 1996. Central Ontario Region additional responsibility from 1997 to 1998. Directly responsible for field sales execution across all retail and foodservice customers, ongoing customer development and relations with existing customers, new business development across all corporate and independent customers at store-level, direct key account management for independent retail and foodservice accounts through a team of regional account managers. Responsible for Independent Distributor relations, business development, agreements and financial stability of network. Active member of senior sales / finance / legal team developing NEW Independent Distributor program with direct responsibility for full transformation from Company Employees to Independent Operators (Distributors)and ongoing relations and growth of new network. Show less

Direct responsibility for the Account Management of Loblaws, Zehrs, National Grocer, No Frills, and Supercenter banners, additional responsibilities included leading the Field Sales team for LCL Ontario banners. Key Account Management responsibilities included; development of feature/promotional programs, flyer activity, merchandising programs & store mapping, business plan development and budgeting, trade spend program optimization, business reviews. and category management programs. Called on… Show more Direct responsibility for the Account Management of Loblaws, Zehrs, National Grocer, No Frills, and Supercenter banners, additional responsibilities included leading the Field Sales team for LCL Ontario banners. Key Account Management responsibilities included; development of feature/promotional programs, flyer activity, merchandising programs & store mapping, business plan development and budgeting, trade spend program optimization, business reviews. and category management programs. Called on senior-level associates across merchandising/procurement groups in addition to senior store operations leadership team members. Responsible for store level field sales through a team of Retail Sales associates accountable for order development, store merchandising plan development, event merchandising, POG execution, measuring of store compliance to plan, store associate training, store business reviews, and store category management plans. Additional responsibilities included direct management of DSD network to specific banners through dedicated linehaul transportation group. Show less

Business Administration, Business Administration And Management, General

Leadership Development Program

Executive Sales Management Program

The Complete Skilled Negotiator

Continuous Improvement