Todd Newstead Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Senior Sales leader with cross-functional responsibility to deliver regional business targets. Responsible for development of Ontario region strategic plan with x-functional team leads, quarterly tracking and reporting.
• Led major DSD route re-engineering initiative that included integration of two Networks (Vachon/Takis Snacking Routes with Canada Bread Commercial Bakery Routes), Expanded Large Format Specialty Routes, Introduced NEW.
• Led major DSD route re-engineering initiative that included integration of two Networks (Vachon/Takis Snacking Routes with Canada Bread Commercial Bakery Routes), Expanded Large Format Specialty Routes, Introduced NEW.
• Launched NEW DSDe (Direct Store Delivery Excellence) program raising Field Sales execution standards including introduction of measurable KPI's. Region ranked #1
• Support Customer Business Teams (Account Teams) with development of store level programs and execution.
• Develop business partnerships with Customer Operations team members to ensure service levels and execution standards surpass expectations.

Toronto, Canada Area

Reporting to the President and CEO. Direct reports included Director, Members Services & Industry Relations / Director, Sales and Operations / Director, Conferences and Events.

Burlington, Ontario

• dci is a national organization of independent retailers and wholesalers facilitating collaborative relationships & program advantages between its Members and CPG Companies, Wholesalers, Equipment & Services providers.
• Improved operating profit by 18.4% vs. PY, delivering record profit over previous 15yr period.
• Increased vendor base by 23.0+% through the development of new selling programs
• Increased retailer/shareholder base by +5.0% through new member on boarding programs
• Improved member program advantages on 35.0%+ of existing vendor agreements
• Renegotiated National Wholesale Agreements

Toronto, Canada

Responsible for National Field Sales and Account Management for LCL National and Eastern Canada Regional Accounts. National Field Sales included an Independent Operator Network of 950+ servicing over 28K customers weekly with annual sales of $1.2B. Team of 8 direct reports including 3 Regional VPs (Ont., Que., West), Director of Field Sales (Atlantic).

Toronto, Canada

Retained responsibilities from previous role (Snr. Director, Customer Business Team - East) with additional accountability for Wal-Mart, Target, LCL, and SDM and respective key account management associates and supporting business team members. (ie. customer marketing, customer insights, category management, finance).

Toronto, Canada

Retained responsibilities from previous role (Director, New Business Development) in addition to LCL National account responsibility and transition of regional account management team members from Quebec and Atlantic Canada. Responsible for large and medium-size Independent Grocery, Gas & Conv., Drug and regional Food Service channel business in the.

Toronto, Canada

Responsible for securing profitable new business opportunities with existing assigned accounts and securing new customers. Responsibilities included identifying new business opportunities within existing and new accounts, cold calling, development of customer proposals and P&L's, lead negotiations, prepare business plans and reviews, manage and optimize.

Toronto, Canada Area

Responsible for the development and execution of strategic plans to secure new business with existing and new customers. Secure new distributors and brokers & ensure ongoing engagement through programs and supporting materials to drive sales and distribution. Development of customer business plans and customer senior-level presentations and lead program.

Toronto, Canada

Retained responsibilities from the previous role as Director National Accounts with additional responsibilities for Ontario Field Sales Operations. Direct reports included a team of 4 Key Account Managers, 4 Regional Sales Managers with accountability for both Commercial Bakery (Weston Bakeries) and Frozen Bakery (Ready Bake, Maplehurst, and Sarsfield.

Toronto, Canada

Managed team of 4 Key Account Managers with responsibility for Commercial Bakery (Weston Bakeries) and Frozen Bakery (Ready Bake, Maplehurst, and Sarsfield Foods) across corporate accounts on a national and regional basis, additional responsibilities included management of large regional accounts within Ontario. Corporate accounts included; Sobeys, Metro.

Toronto, Canada

Directly responsible for securing new business across commercial bakery (Weston Bakeries) and frozen/instore bakery (Ready Bake, Maplehurst, and Sarsfield Foods) categories in both existing and new accounts/channels. Direct reports included 3 Key Account Managers with additional responsibility to provide counsel and direction to 4 regional sales managers.

Responsible for leading and supporting the sales team through the development of unique Total Bakery Solutions for customers including direct involvement in project planning, presentation development, and execution. Worked directly with customers and internal sales, marketing, insights, and finance teams on various programs including category management.

Responsible for Field Sales execution across all customers in Ontario for both commercial bakery (Weston Bakeries) and frozen bakery (Ready Bake, Maplehurst, Sarsfield Foods) through direct reports including; 4 Regional Sales Managers, 1 Retail Sales Manager, 3 Regional Account Managers, and supporting Customer Marketing, Planning and Financial asociates..

Responsible for Northern Ontario Region including; Field Sales Team, Independent Distributors, and unionized Shipping & Transport departments exclusively from 1995 to 1996. Central Ontario Region additional responsibility from 1997 to 1998. Directly responsible for field sales execution across all retail and foodservice customers, ongoing customer.

Direct responsibility for the Account Management of Loblaws, Zehrs, National Grocer, No Frills, and Supercenter banners, additional responsibilities included leading the Field Sales team for LCL Ontario banners. Key Account Management responsibilities included; development of feature/promotional programs, flyer activity, merchandising programs & store.

Business Administration, Business Administration And Management, General

Leadership Development Program

Executive Sales Management Program

The Complete Skilled Negotiator

Continuous Improvement