Todd Nieto Email & Phone Number

New York, New York, Us

• Hired, led, and coached a team of 13 including product, engineers, designers, and QA to build Twill's (acquired by DarioHealth) platform product portfolio initiatives including: AI/ML, personalization, APIs, and data products on AWS and Azure with team budget management responsibilities.• Set actionable OKRs and KPIs and provided both monthly career guidance and weekly 1:1s for the team.• Increased engineering velocity by 50%: Vetted, recommended, on-boarded outsourced engineering team, and implemented agile to streamline product development and quality.• Slashed OpEx by $1M annually by defining and delivering an API-driven consent engine for regulatory compliance from scratch vs. buying.• Delivered 12-month strategic roadmap and built 0:1 engine for personalized recommendations of content and services through AI/ML resulting in 20% increase in user engagement through A/B testing. • Drove the team's operational efficiency by 60% by aligning cross-functional stakeholders to standardize data, BI, and reporting functions for the company's first set of business-critical dashboards in PowerBI.

San Francisco, Ca, Us

• Increased PowerForms from $25M ARR to $40M ARR in 2 years.• Owned and built DocuSign's third-party partnership strategy with 0:1 products including integrations with Microsoft Teams, Slack, and Facebook Workplace and decreased the time to sign an agreement from 1 day to 1 hour.• Developed the business case including build vs. buy vs. partner scenarios, market positioning, competitor landscape, macro trends, pricing and packaging, and go-to-market strategy for Web Forms. Presented strategy to C-level executives resulting in funding a 10 person team to achieve vision and product launch.• Mentored product managers, expanded and built mobile engineering and QA teams to streamline product development.

San Francisco, Ca, Us

• Strategic roadmap planning and product owner for DocuSign's iOS, Android, and Windows apps as product lead while growing YoY revenue 150% (iOS) and 130% (Android) with 4.5-star (iOS & Android) ratings.• Launched critical mobile-first initiatives including support for offline templates and a native iOS SDK; complete end-to-end product lifecycle ownership.• Delivered complete redesign of the Android app in accordance with Material Design standards.• Served as product owner in key partnerships with Apple, Google, and Windows resulting in numerous and prominent placements in the respective app stores increasing YoY downloads by 115% (iOS) and 50% (Android).

Bentonville, Arkansas, Us

• Owned the iOS and Android roadmaps for Asda, the second largest grocery store chain in the United Kingdom, resulting in $600M in annual revenue. • Led the full conception and implementation of both the iPad and Android tablet apps for Asda resulting in the highest average order value (80 GBP) of any other Asda digital property.

Bentonville, Arkansas, Us

• Roadmap planning and consensus-building with international business stakeholders and desktop product managers driving a consistent user experience across platforms to drive a >4.5 star rating in the App and Google Play Stores.• Defined objectives, KPIs, and targets to evaluate product success and identify product improvements.• Led the user research and product discovery process including the development of clickable prototypes to understand customer needs, pain points, and opportunities.

• Drove the requirements gathering, creation, and implementation of Invino’s eBay store generating $40K in revenue in the first month of operation.• Created Invino’s mobile site from inception to launch in seven weeks accounting for 15% of the traffic to Invino.• Reported directly to founder and CEO as the sole product manager of this venture-backed wine website.

• Supervised outsourced team of developers and domestic designers to develop an iPad application; conceived, scoped, tested, and gained valuable user feedback through qualitative research and rapid prototype development using agile.• Formulated comprehensive Facebook and Pinterest strategies resulting in acquiring Facebook Likes at 33% of the cost of parent company Expedia.• Led Travel-Ticker’s monthly financial planning and analysis efforts and provided detailed feedback to the sales team on market opportunities.

Los Gatos, Ca, Us

• Key member of the marketing team that transitioned the company from a DVD delivery business to the streaming media giant that it is today.• Generated $1 million in additional ARR by optimizing Netflix’s re-marketing campaign through the analysis of opens, clicks, subscribers, and retention using multivariate testing.• Coded all Netflix emails for internationalization and guided the engineering of a new, homegrown email platform launching the service in Canada and all LATAM countries.

San Jose, Ca, Us

• Analyzed application usage and recommended applications for retirement according to the software development lifecycle. • Escalated findings to management, advised end users and business owners of application retirement and established a framework for process replication.

• Evaluated competitor positioning and product offerings; met with C-level executives and recommended product features to implement into the Right90’s software.

Foster City, Ca, Us

• Performed quantitative marketing analysis to determine the most profitable ads to place on website resulting the team's best month to date with over $300K in revenue while maintaining the cost to drive traffic to the website.• Managed group’s website content and developed a comprehensive email strategy to grow site engagement and to drive traffic and leads to QuinStreet’s clients.

Gb

• Identified potential risks with General Computer Controls by conducting client interviews and critically examining processes followed to establish Sarbanes-Oxley 404 compliance. Received multiple spot bonuses to recognize my work on client engagements.

Mba

Bba, Management Information Systems