Course: Introduction to Brand Building (Micro-credential)Discover what makes a brand stand for a decade or longer in today's market (and why brand is the critical missing piece for many struggling businesses).

I have been telling stories since knee-high to a grasshopper. Striking emotional connection with people is what I do best. Some call it copywriting, some call it content writing and some call it business writing. Shit... call it what you want. All I know is that when it’s right, it just clicks. If I don't enjoy writing it... you won't enjoy reading it.

We are digital first.We believe small–to–medium businesses can build legacy brands through the power of the internet.Learn more about how our approach to data, accessibility and scalability is your bridge between analog and digital.

Our team makes heroes of learning and development professionals. We improve workspace experience (and lives) across the globe, with better learning.Learn more about us or chat with one of our digital knowledge solution experts today.

Candidacy in development.

Developed, designed, and engineered a digital story platform, responsible for editorial content strategy, driver behind integrated media campaigns, and leveraged positioning through strategic media relations. All for a local company with 60-year-old brand chops.

Directed and managed complex projects that were inclusive, adaptable and supported diverse project teams of communication, digital, and social media, to ensure on time and on budget delivery. Oversaw entire communication department and provided direct management for a team of five communication professionals, and worked closely with senior leadership, portfolio directors, and digital team. Key highlights focused on identified need to promote organizational mandate to general and segmented target markets, and advised on digital media solutions for effective engagement across integrated multi-channel & multi-device platforms.

Managed, directed and delivered strategic and seamless content strategies for change communication and issue management. This included campaign planning for driving personalized customer experiences, such as content engineering for offline and online media buys, PPC campaigns, copywriting for web, as well as scope and content for social media, creative design, and digital media platforms.Digital media strategies included creating, delivering and measuring campaigns for regional, provincial and national public portfolio launches. Campaigns included budget management and content engineering of digital homepage takeovers and online media buys across multi-channels. Resulted uptake included highlights such as more than 5,000 national media articles and impressions on television, radio, print and web, and digital platforms.Traditional media strategies included creating, delivering and measuring campaigns for Commission op-eds and offline media buys in the National Post, CBC, and Globe & Mail, as well as extensive regional, provincial and national magazine publications.

Directed, consulted and collaborated with senior management on seamless content strategies for public relations and digital media solutions to aggressively grow new and improved brand identity. Integrated media platforms included multi-channels of web, social, digital, print, and experiential marketing. Evolved best content practices for social building campaigns, and increased growth in likes, follows and subscriptions by more than 500%. Digital solutions included audited content, new layout and design for websites, migrated content inventories, content engineering, and selection for small university working group for new Drupal7 upgrade. Collaborative efforts also included contributed weekly content to institute, faculty and university websites, and liaised with key departments to form a dynamic global media environment with resulted increase of more than 300% in web traffic.Designed and adapted in-house digital solutions, including mobile and digital magazines, digital advertising displays, and resulted reduction in production costs by more than 80%.

Created, managed and executed traditional and digital marketing strategies to maximize online and all channel revenues, including web design and content, developing, implementing, tracking, and optimizing print and digital marketing and media, and established digital channels as a future driving force behind the strategies.

Created, managed and executed planning and development of all client marketing strategies including external communications, brand building and public relations activities, such as developing and delivering requests for proposals, web marketing, creative design expressions and social media marketing.

Bring people back home to Nova Scotia.

Learning and applying foundations.

Connecting the office and field with insightful and timely stories.

Designing in-house brand assets and reducing budget costs by more than 130%.

Sharing the story that there are roles for everyone on the island. #storytelling