I spent my career in both startup and enterprise spaces, all centered around using technology to help marketers and advertisers forward. I've worked across the adtech stack and functions including product management, marketing, development, operations, and ad sales—all with a focus on using technology for advertisers. I'm hooked on how tech powers marketing and advertising, and with the rise of generative AI, I couldn't resist diving in deeper. As such, my cofounder and I recently launched a startup focused on generative search, helping brands and media agencies navigate the challenges and find real, measurable advantages in this new AI-driven landscape.