Senior corporate executive increasing shareholder value by growing revenue and profitability. Improving operational effectiveness and efficiency, develop production capability and core competency to meet the changing needs of customers. Atlantic Fish & Seafood is a newly established organization focused on the production of value added seafood items serving retail, food service and institutional distribution channels throughout the United States. The current focused is to leverage the experience of understanding customer relationships along with customer demands together with industry products and general knowledge to re-vitalize a production facility and production environment improving the value proposition to customers while developing the staff throughout the organization to have a firm understanding of what activities and actions generate value for the company.The challenge is to establish confidence with customers and staff by ensuring the organization encompasses the disciplines and core competency required in a food processing environment. Confidence includes demonstrating and supporting all quality and safety initiatives generally required and brought forward by QA, R&D, Maintenance, Production, Managers, as well as any government agencies. Success includes developing a robust supply chain that ensures proper custody and safekeeping of all materials toward consistently having the right product at the right place at the right time for delivery to customers as a finished good or delivery to the production floor as a material input. Stake holders benefit by working toward a lean environment and a team that seeks to improve every day discovering efficiencies and strategies toward a better tomorrow. Morale builds throughout the organization as pride develops with the new direction and accomplishments. Recent initiatives have resulted in significant improvement in output, quality and safety eliminating, cost, waste and reducing production shifts improving overall competitiveness and attracting new customers. The strategy is to develop the right team and culture that is willing to nurture new and existing customers with service, quality and response that is unmatched in the industry.