Manage corporate innovation, sales, product development, and marketing to ensure the optimum customer experience. Inspire these teams to drive top and bottom line growth through customer acquisition, existing account growth, and innovation development and sales for this state-of-the-art color cosmetic manufacturer. Service national, direct-to-consumer, influencer, professional, and e-commerce brands using a variety of distribution channels nationally and internationally.

Responsible for all corporate branding efforts for Voyant Beauty, the combined entity of Vee Pak, Aware Products, and CEI. Worked with small in-house team and outside consultants to identify market position and brand identity for Voyant Beauty and develop advertising and marketing support materials.Innovation responsibilities include the development of new formula innovations and portfolio management of innovation and chassis base libraries. Work in collaboration with the Innovation Team to develop new formula innovations for customers that will provide disruptive product positions in skin care, hair care, bath, body, and fragrance categories.

Continue to manage and improve upon previous responsibilities with a greater focus on growing key accounts through collaboration on brand direction, competitive analysis, innovative product options, and line expansion opportunities. Fine tune and manage corporate sales strategy in collaboration with the management team, insuring greater corporate alignment between the contract manufacturing and personalized branding divisions to improve buying power, reduce costs, shorten customer lead times, and drive innovation.

Developed and implemented a sales acquisition strategy to improve customer relations, increase gross margins, and position the company for future sales growth. Matrix manage all points of contact and interface with customers. Drive corporate innovation with the development of new formulas, filling technologies, and product forms. Responsible for the sales of innovations to entire customer base. Oversee all aspects of Aware’s Professional Salon Division, incorporating sales, marketing, P&L, and operations into my responsibilities.

Provide marketing direction for innovative product development at Aware Products and direct all business aspects of Aware Personalized Branding.

Collaborate with the chief scientific officer and his team of chemists to translate market research, consumer trends and technological advances into product development and direction. Work in partnership with the chief executive officer, chief financial officer, art director, and sales director to develop and implement strategic marketing programs.

Served as lead marketing to create Personalized Branding® as a new retailing alternative for salons and spas. Identified key market trends and worked integrally with the director of sales, director of research and development, and the art director to develop and introduce innovative product lines with powerful marketing support. Maintained the primary responsibilities of the project manager position detailed below.

Managed the development of products, promotions, and programs from initial research to execution and tracking through collaboration with the art department, outside vendors, research and development, and sales.

Directed a team of managers for an e-commerce, business-opportunity fulfillment house. Nurtured relationships with suppliers to establish successful partnerships. Developed strategic marketing plans for e-based catalogs and websites. Administered affairs for the import/export division.

Assisted in developing and implementing strategic market-specific promotions for the cosmetics industry, including special events, cross-promotions and publicity efforts to produce in-store traffic and sales for Aveda, Bobbi Brown Essentials, Christian Dior, Chanel, and Lancôme.

Collaborated with three business partners to develop and implement a unique business and marketing plan that took this antique business and art gallery from concept to full execution. Managed a variety of business functions.

During my tenure at Aramis I held several positions, starting as a fragrance model (1988-1990), selling specialist (1990-1991), account coordinator (1991-1992), and account executive (1992-1996).My experience at Aramis taught me the fundamentals of management, sales, and marketing. The values I learned during my years at Aramis have continued to pay off throughout my career.