Todd Skinner Email & Phone Number

Toronto, Ontario, Canada

• Drove multiple integrated marketing initiatives across Walmart general merchandise categories (most recently in the Electronics, Entertainment and Mobile Phone business unit). Led the development of the business unit.
• Initiated a 3-Star New Release Entertainment go-to-market Vendor playbook resulting in record market share in major Entertainment titles (COD BO2, The Amazing Spider-man).
• Lead the first integrated vendor-funded Co-marketing programs in Entertainment (Family Moments Cost Less) and Electronics (Awesome Electronics Brands) building overall share of voice in key timeframes
• Developed the first AOP and corporate 52-week Activity Calendar for the Electronics, Entertainment and Wireless business unit resulting in year-over-year share gain overall
• Lead a cross-functional seasonal team to deliver Walmart’s most integrated and successful Holiday program (Holiday Gift Headquarters) across ‘the box’ to deliver plan
• Played a key role in partnering with Merchandise VP to develop department turnaround plan (Powering Up) and address consumer-facing issues resulting in improved customer satisfaction levels, improved price perception.

Coordinated all weekly flyer, catalogue and grand opening handbill advertising across Home, Hardlines, Electronics and Health & Wellness merchandise departments: Managed extensive changes for multiple stakeholders across an array of print vehicles in a dynamic, fast-paced environment.

Wrote copy, proofed and facilitated the production of all Walmart flyers and catalogues as well as a variety of Marketing communications: Private Label brand comparison statements; Walmart radio; tag-lines; Walmart World Newsletter; VPI Newsletter. Re-wrote and edited the Walmart Flyer Copy style guide.

Bachelor Of Arts (B.A.)

Copywriting Diploma